Apple is raking in the dough from Google search on iOS
0. phoneArena 11 Feb 2013, 11:24 posted on
Morgan Stanley analyst Scott Devitt follow Google for the brokerage house and says that Apple could receive $1 billion this year for having Google as the default search engine on iOS; it is believed that Apple has a deal with Google that pays the Cupertino based firm a fee based on the number of iOS devices produced each year...
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1. velfarreclubber (Posts: 8; Member since: 30 Jul 2012)
HOLY ISH that is a lot of money from such a simple thing!
5. Mxyzptlk (Posts: 2439; Member since: 21 Apr 2012)
Innovative and creative with revenue ideas.
6. TheLibertine (Posts: 484; Member since: 15 Jan 2012)
That was a rather primitive idea. Primitive but effective - like iOS is.
11. hepresearch (unregistered)
True. This is the lesson Apple has learned... treat your customers as primitives who need security and uniformity, your allies and partners as deserving of crippling burdens, and your enemies as deserving insane brutality.
Some people apparently feel more secure when they are slapped around and told what to do. Among so many other things, Apple is also good at telling their customers exactly how things are gonna be, and in just the right ways. That, and the simple iOS platform works very well in its simplicity.
7. tedkord (Posts: 3409; Member since: 17 Jun 2009)
Theres a lot of innovation on the iPhone 5. Google search, google maps,...
Apple doing what they do best - making money off the genius of others.
9. darkkjedii (Posts: 7776; Member since: 05 Feb 2011)
Well don't blame them cuz "others" are stupid enough to let them do it.
22. joey_sfb (Posts: 1477; Member since: 29 Mar 2012)
You are confusing yourself as stupid while 'others' deem business as usual.
14. hepresearch (unregistered)
From a certain set of perspectives, I suppose it is possible to consider saddling people with greivous required burdens, or the oppressive economics of the social engineering of normalcy, or even the arrogant denial of independent intellectual legitimacy, to be "innovative" and "creative." These are often mentioned in the same breath with another lovely term of endearment... "progressive." These are indeed "innovative" and "creative" strategies for those who seek to stifle the innovation and creativity of anyone and everyone else.
19. lovefist (unregistered)
you must be on apple kool-aid + dolly meds 24/7
21. cheetah2k (Posts: 696; Member since: 16 Jan 2011)
Thats ok, Google will get it back when Google Maps starts selling for 0.99c on iOS devices :p
2. PapaSmurf (Posts: 4183; Member since: 14 May 2012)
$1 billion per year. Wow. Idk how Apple convinced Google to go with this deal, but they're sure as hell bringing in $250 million each quarter.
3. Commentator (Posts: 1869; Member since: 16 Aug 2011)
It makes sense for Google to agree to this deal. The iPhone still maintains a huge market-share, and most of these people use search-engines. Add the fact that many iPhone users either don't care, or aren't tech-savvy enough to change their default search-engine, it's a safe bet for Google to do this rather than risk millions of people constantly using MSN or Yahoo or something else.
13. TheMan (Posts: 317; Member since: 21 Sep 2012)
Let's see...GOOG took in over $50 billion last year. The cost to acquire this revenue was only $20 billion. If the Apple arrangement has the same margin (a weak assumption, admittedly) then Google's doing fine, thank you.
But once upon a time Google was said to earn $9/year for each Android device. iPhones (apparently) dominate mobile web usage so you expect it to do contribute in greater proportion, which would be offset by the fewer number of iOS ad-subsidized apps.
Regardless, a one-time payment in exchange for a decent revenue stream seems like a good deal to me.
4. dcgore (Posts: 190; Member since: 24 Feb 2012)
I'm just glad i don't have bing as my search engine on my iphone.
12. sprockkets (Posts: 668; Member since: 16 Jan 2012)
How about this analyst is full of sht and Apple put goggle as the default cause people know it's the best and want it there?
16. Fruitpoop (Posts: 33; Member since: 27 Dec 2012)
Shouldn't it be the opposite? Apple paying Google for using its search engine.
17. blingblingthing (Posts: 328; Member since: 23 Oct 2012)
Google does a similar thing with Mozilla to have Google search the default engine with their web browser.
20. roscuthiii (Posts: 1602; Member since: 18 Jul 2010)
Article doesn't actually say this deal is a reality, it says this is an analysts speculation of a deal that may exist. Reading is fundamental people.
23. Fuego84 (Posts: 213; Member since: 13 May 2012)
Hey for Google I bet it's nothing. I mean they didn't have to let apple use Google search for default browser, right? No actually they payed apple so Google search could be the default search engine.