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Apple is now the number two brand in Asia after jumping over Sony; Korea's Samsung is on top

Posted: , by Alan F.

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Apple is now the number two brand in Asia after jumping over Sony; Korea's Samsung is on top
"Samsung's sweep of the top spot can be attributed to the brand's dedication to product innovation within a wide range of consumer electronics. The brand's focus on high visibility marketing and advertising, as well as its commitment to developing brand presence in both new and mature markets has helped to give the brand a boost."-Jolene Otremba, reports editor for Campaign Asia-Pacific
Cupertino based Apple jumped from the 6th to the 2nd most popular brand in Asia. In making the jump, Apple leaped over Japan's Sony to finish behind South Korea's Samsung in the survey. The annual report was conducted by Campaign Asia-Pacific with help from Nielsen. This is the 9th year that the survey of brand names was done, which was compiled by speaking to 4,800 residents in the area. After Samsung, Apple and Sony, Panasonic grabbed fifth place. The only non electronics company in the top 5 was fourth place Nestle.

The shift in the survey over the last year indicates the growing importance of smartphones and tablets in the region. Sony was on top of the pack last year and while the company does produce handsets, it is not associated with the devices the way that both Samsung and Apple are. Breaking down the results by country, Samsung was on top in Korea (natch), Hong Kong, Malaysia, Thailand and Indonesia. Meanwhile, Asia has been an area of increasing importance for Apple with sales of the Apple iPhone in the region more than doubling year-over-year during the March quarter.

source: CampaignAsia-Pacific via AppleInsider

Press Release

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5 Comments
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posted on 05 Jul 2012, 02:00 5

1. aaronkatrini (Posts: 237; Member since: 06 Jun 2012)


Disturbing news.

posted on 05 Jul 2012, 02:15 5

2. rudlie (Posts: 182; Member since: 13 Mar 2012)


yes. disturbing for haters

posted on 05 Jul 2012, 02:17 7

3. tiara6918 (Posts: 1390; Member since: 26 Apr 2012)


Congratulations Samsung for taking the no.1 spot! For apple...nah

posted on 05 Jul 2012, 02:23 5

4. kartik4u98 (Posts: 511; Member since: 19 May 2012)


iSheeps would be partying ToniGht!!!

posted on 05 Jul 2012, 04:31 2

5. wendygarett (unregistered)


iPHONE 4S!!!!

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