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Apple is most popular electronics brand among youths, says poll

Posted: , by Ian M.

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Apple is most popular electronics brand among youths, says poll
In a new poll recently conducted by Harris Interactive, Apple is the most popular electronics brand in most categories, with the exception of gaming, among America’s youth population ages 13-24.

Harris Interactive is a market research firm that considered a few factors when conducting the poll. The factors that they used to judge the popularity of each brand were familiarity, interest in buying and quality. Apple was put up against other well-known brands such as Sony, Samsung and HTC.

The Apple iPad 2 beat out the Motorola Xoom in the tablet category while the iPhone beat out various Android devices from Samsung and HTC. Apple also had the edge as far as computers go, beating out both Sony and HP.

Where Apple doesn’t even come close to being the most popular is gaming. While iOS provides some nice mobile gaming it still can’t compete with the likes of the Nintendo Wii, the Sony PlayStation 3 and the Nintendo DS. Those were the top three vote getters according to Harris Interactive.

Apple’s popularity has never really been in question so all this study did really was confirm what was pretty obvious. Of course it isn’t the most popular among everybody and never will be. Tell us what you think about this study in the comments below.

source: Electronista

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posted on 25 Oct 2011, 11:40 7

3. Mozarrt (Posts: 290; Member since: 08 Oct 2011)


Glad you are so very objective.

posted on 25 Oct 2011, 19:07 1

43. andro. (Posts: 1927; Member since: 16 Sep 2011)


Apple releases flashy ads to the general public each year with each so called 'new' iphone stating "wow this is cool" "ooooh you love this" "this changes everything again" to try make their devices appeal to their prime buyers which indeed as phonearena have said in an article here is teenage age group,the young who simply buy iphones to look cool,trendy,flash and in the most basic needs seem to 'fit in with their friends'.

Most know nothing of the phone just its cool,most would call a sony mp3 walkman an ipod and wouldn't know the difference. Unfortunately for all others Apple is very astute at taking maximum advantage of these vulnerabilities in their market age group and with patent absurdness will try to ensure only their way will survive in the market

posted on 25 Oct 2011, 11:36 5

2. remixfa (Posts: 13902; Member since: 19 Dec 2008)


uhh.. yea.. kids that have no buying power, who cares. And their most popular game system was the PS3 which is in last place as a console.
Sounds more like they were picking brand names they knew about more than anything. A testament to good advertising i suppose.

posted on 25 Oct 2011, 12:41 7

9. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


This flies in the face of what you've been saying. You said Apple is no longer cool among young people.


Go ahead and do your usual backpedal routine

posted on 25 Oct 2011, 13:04 2

12. remixfa (Posts: 13902; Member since: 19 Dec 2008)


lol, a 13 year old has no buying power and has no idea what is actually out in the world. .they just get whatever their friends have.

you go ahead and align with the preteens taco.. im pretty sure u are one anyways. lol

posted on 25 Oct 2011, 13:19 6

15. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


They're future consumers this is great news for Apple's future. Of course in your book this is a fail.


Guess who else prefers Apple? Successful adults with money to spend.

4 million in one weekend. That's not even counting iPhone 4 and 3GS sales.

posted on 25 Oct 2011, 19:10 1

44. andro. (Posts: 1927; Member since: 16 Sep 2011)


They are indeed the future buyers of apple,the pr tecniques makes sure they are mental conditioned into apples way of thinking from a young preteen age and unless awakening happening most will continue to think on the same wavelength

posted on 25 Oct 2011, 14:03 5

21. The_Miz (Posts: 1496; Member since: 06 Apr 2011)


As usual, you try and deny the facts that are clearly presented. And lol at thinking the PS3 is still in last place. That's true...a few years ago when it was first released.

posted on 25 Oct 2011, 17:15

39. toaster (Posts: 114; Member since: 13 Sep 2011)


As much as I agree with you most of the time I have to disagree with this one. Every spoilt kid on my block has an iPhone 4. Obviously they didn't buy it themselves, they got their parents to buy it for them. There's a reason why RIM (irrelevant as they are to you, but they have 39% market share over here, compared to 31% Apple and 16% Android) has pushed away from email to focus on social aspects and BBM as their main selling point. Kids tell their friends and then they go to buy the same thing. Every iteration of the Curve sells like hotcakes because babies come out of the womb clutching one. I even made the mistake of getting one -_____-

Although I am left scratching my head on why they consider the iPhone a gaming console.

posted on 26 Oct 2011, 20:32

54. Schuler28 (Posts: 26; Member since: 26 Oct 2011)


Well my opinion is Android wins in every aspect. I'm 12 and here are my reasons android gives you many choice between prices sizes software ports better screen more customizable more features more apps more free apps has flash more options and has everything apple just got for a long time 4G capabilities T-mobile lighter thinner., and etc. Android features so much more than apple i mad that mistake once not doing it again but i was like 11 when i wanted a iPod and got it at the begining of the year but now i realize why android is an all out better software. One last thing they have easily better cameras. So i just thought you should all know that you got one kid on there that isn't an Apple fan

posted on 25 Oct 2011, 11:43 5

4. SuperAndroidEvo (Posts: 3521; Member since: 15 Apr 2011)


That is about right. Apple's commercials target the youth, the youth are easily corrupted, thus today’s 15 year old iSheep. Also of course Apple would lag behind against the gaming giants. The Apple iPhone games have one thing in common, they all SUCK compared to console games. If you want to burn 5 minutes then an iPhone game can do that. If you want real meat better look at the pros, the consoles. Apple iPhone games are very linear & very shallow, not to mention the controls on the touch screen blows. & please don't get me started on the puny 3.5" screen. To play a game on that you need to use binoculars! lol

posted on 25 Oct 2011, 12:43 5

10. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


I'm sorry what's this tirade about? Making yourself the fool as usual.

posted on 25 Oct 2011, 13:31 5

16. SuperAndroidEvo (Posts: 3521; Member since: 15 Apr 2011)


Ok taco50 it's simple, The commercials appeal to today’s youth. You know your age group, the Nickteen channel watchers. & to put it as blunt as possible, mobile phone games SUCK! Especially games on that puny 3.5" screen. At least with a 4.3" & above the games are playable. If you want to play video games the consoles are the way to go!

Got it now taco50?

posted on 25 Oct 2011, 18:20 2

41. p0rkguy (Posts: 677; Member since: 23 Nov 2010)


I saw some guy struggling to place his towers in a TD game on his iPhone today. He messed up 3 times in a row and sold the wrong tower twice.I chuckled a little.

posted on 25 Oct 2011, 11:44 5

5. bbblader (Posts: 537; Member since: 24 Oct 2011)


wow im 13 and i sertainly agree apple is the most popular in electronics but
in the category it fails as a electronics company
iphones are s**t and most people dont realise it
android ics>symbian belle>android 2.4.5>ios
polls never lie but this poll is about popularity not about popularity and how good the company is because most of us know that its s**t so is its prices

posted on 25 Oct 2011, 11:51 4

6. remixfa (Posts: 13902; Member since: 19 Dec 2008)


polls never lie.. lol

86% of polls disagree with you. while 34% agree.
:)

posted on 25 Oct 2011, 11:51 4

7. SuperAndroidEvo (Posts: 3521; Member since: 15 Apr 2011)


Hey kudos to you for not being brainwashed my Apple's bogus marketing propaganda. It's refreshing to see a 13 year old with some common sense, someone who is not a follower! Thumbs up for you!

posted on 25 Oct 2011, 12:18 3

8. remixfa (Posts: 13902; Member since: 19 Dec 2008)


no.. thumbs up for you, big guy :) lol

posted on 25 Oct 2011, 12:58 5

11. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Oh look the fandroids are excited someone agreed with them.

posted on 25 Oct 2011, 13:04 2

13. remixfa (Posts: 13902; Member since: 19 Dec 2008)


oh look, the board troll.. trolling. amazing.

posted on 25 Oct 2011, 13:37 4

17. SuperAndroidEvo (Posts: 3521; Member since: 15 Apr 2011)


Do you remember the Troll dolls with the crazy hair & big eyes? I wonder what color taco50's hair is? You know since he is the king iSheep troll! Maybe it resembles rainbow colors. lol

Wow that was like in the early to mid 90's when those Troll dolls were popular! lol

posted on 25 Oct 2011, 14:04 5

22. The_Miz (Posts: 1496; Member since: 06 Apr 2011)


And they're again trolling Apple articles. I wish they'd stop trying to justify their choice of mobile OS.

posted on 25 Oct 2011, 14:11 2

24. SuperAndroidEvo (Posts: 3521; Member since: 15 Apr 2011)


& here on queue is The_Miz, the undisputed world champion of the trolls. I guess it takes one to know one huh The_Miz?

I guess practice what you preach?

lol

posted on 25 Oct 2011, 14:11 2

25. roldefol (Posts: 2855; Member since: 28 Jan 2011)


I think the pot and kettle just started a race war.

posted on 25 Oct 2011, 16:19 1

34. snowgator (Posts: 3160; Member since: 19 Jan 2011)


Make a point or not, but take that garbage somewhere else, sarb. At least Taco isn't trying to cuss someone out due to being unable to defend himself.

posted on 25 Oct 2011, 13:05

14. InspectorGadget80 (Posts: 5664; Member since: 26 Mar 2011)


They even call Mp3 players with out the APPLE logo Ipods which is kinda dumb.

posted on 25 Oct 2011, 16:22 1

35. snowgator (Posts: 3160; Member since: 19 Jan 2011)


Sorta like everyone I know calling soda "coke". Coke has become so associated with the brown bubly stuff, I hear people saying "You want a coke?", and than telling me they want a Dr. Pepper or something. iPod's are now more common a name than MP3's are.

posted on 25 Oct 2011, 13:55 2

18. bbblader (Posts: 537; Member since: 24 Oct 2011)


we symbian and android fans dont have much in common but the 2 main things are that we know apple is s**t and that both symbian and android are 50 times better than ios

posted on 25 Oct 2011, 17:11 1

38. tomast (Posts: 50; Member since: 16 Oct 2011)


im not hating or anything but is't symbian dead?

posted on 26 Oct 2011, 00:59 1

46. bbblader (Posts: 537; Member since: 24 Oct 2011)


it got a little features from android and came back to life but android is still better

posted on 25 Oct 2011, 13:56 2

19. downphoenix (Posts: 2235; Member since: 19 Jun 2010)


Apple needs to get in the game industry. Im not an Applehead, but I think they could shake things up in a positive way, no more of this $60 for a new game crap.

posted on 25 Oct 2011, 17:18

40. EclipseGSX (Posts: 1476; Member since: 18 Oct 2011)


right they would only charge about $100 for a new game, because iSheep would pay for it

posted on 26 Oct 2011, 05:53

50. Scuba_Steve (Posts: 79; Member since: 16 Oct 2011)


Highly disagree, I don't see Apple producing any large console or anything great game wise. Even the iMac sucks at playing games. They would be starting too late in the game to come out with something. Also as soon as they got into games, they would be trying to control the market which is my worst nightmare for the gaming community.

posted on 25 Oct 2011, 14:02

20. Sniggly (Posts: 6496; Member since: 05 Dec 2009)


Well, this was kind of a "no duh." In computers, what brand gets pushed to kids? In MP3 players, what brand gets pushed? In phones, same thing.

posted on 25 Oct 2011, 14:27 3

27. Dwoogs (Posts: 20; Member since: 18 Oct 2011)


For an Android fan seeing the Apple (competition) do well is not all bad. It does push innovation. It causes Android (if it really wants to contend) to push the envelope and develop new and excited things and vice versa. Which in the end we, as in all of us as consumers, win.

Why people bash one phone or the other is odd.

posted on 26 Oct 2011, 09:14

53. Soulmanager11 (Posts: 26; Member since: 04 May 2011)


+1,000,000,000 infinite

posted on 25 Oct 2011, 14:28 2

28. networkdood (Posts: 5618; Member since: 31 Mar 2010)


Iphones are popular with high school kiddies and women. Just like McDonald's is.

posted on 25 Oct 2011, 14:43 4

30. TMobile-iSheep (Posts: 1; Member since: 04 Oct 2011)


Apple is popular among youths. There is no doubt about that. And youths are usually grouped together in that 13-25 demographic. Young adults have the capabilities of buying power and Apple simply has superior marketing skills. They market their products extremely well, and have a nicely well-rounded product. No they aren't very good for gaming. But that doesn't mean I enjoy Angry Birds any less on an iPhone. Just means I don't wanna play MW2 on anything but an XBox 360. iPhone games are meant for iPhone, and console games are meant for console.Simple, linear games are good on that OS because that is what iOS is meant for. It's a minimalist, linear, easy-to-use OS meant for everyone. So no it's not the best. But it does its job just fine for millions of people.

posted on 25 Oct 2011, 19:06

42. andro. (Posts: 1927; Member since: 16 Sep 2011)


Apple releases flashy ads to the general public each year with each so called 'new' iphone stating "wow this is cool" "ooooh you love this" "this changes everything again" to try make their devices appeal to their prime buyers which indeed as phonearena have said in an article here is teenage age group,the young who simply buy iphones to look cool,trendy,flash and in the most basic needs seem to 'fit in with their friends'.

Most know nothing of the phone just its cool,most would call a sony mp3 walkman an ipod and wouldn't know the difference. Unfortunately for all others Apple is very astute at taking maximum advantage of these vulnerabilities in their market age group and with patent absurdness will try to ensure only their way will survive in the market

posted on 25 Oct 2011, 14:47

31. jldleo (Posts: 32; Member since: 09 Aug 2011)


"Apple’s popularity has never really been in question so all this study did really was confirm what was pretty obvious. Of course it isn’t the most popular among everybody and never will be. Tell us what you think about this study in the comments below."

SO WHAT...

posted on 25 Oct 2011, 16:29 1

36. snowgator (Posts: 3160; Member since: 19 Jan 2011)


Really, jldleo? So, all the reports I have heard of Apple getting stale may be wrong. Apple still is a very powerful name among the "trend setter" crowd. Now, Android offers very specific offerings- HTC, Samsung and the whole crowd can tailor a device to an age group or even gender. So this survey just shows that Android makers need to work a little harder to get their products on the same name recognition level. It is actually a really, really important point. Apple still has a huge advantage in built in product association. That is huge.

posted on 25 Oct 2011, 15:13 4

32. Slammer (Posts: 819; Member since: 03 Jun 2010)


I had this very same discussion three months ago at a seminar of trends.

The younger generation hold the cards in creating popular trends. In particular, they are heavily influenced by not only their peers, but also of acclimation. The ipod has been a familiar product amoungst the age group mentioned above. Human nature dictates the proof of someone to become perpetual in purchasing products we are used to.

Example: Many automobile owners that own a certain brand of vehicle, will purchase the same brand again as long as they have good luck with it. They are used to this brand and feel "Comfortable" with this product.

I have argued that Juniors and Seniors in High School are the start of trends that carry on throughout College. Collegiates are in the bracket of highest percentage of trend holders. While the age bracket given is generalizing a large portion of the youth, I would surmise that the 20-24 year olds, hold the highest percentage of the youth market.

Apple is extremely popular with college students. In observing the products being used on a campus, most are macbooks or iphones. Accessibility to such products is also most evident. Campus stores or kiosks, almost always parley Apple products and accessories making it an easy choice for convenience.

To reiterate on my observations, the argument of Apple currently holding popularity in these groups, is slowly changing. As the generation of 20 and under are now using Android more, this will most likely carry over to college years starting a new trend.

John B.

posted on 26 Oct 2011, 01:45

47. breathlesstao (Posts: 66; Member since: 16 Apr 2010)


Congrats crapple, for being kids's #1 toys. Great achievement! ^^

posted on 26 Oct 2011, 02:50 1

48. bigboss (Posts: 74; Member since: 26 Oct 2011)


Popular among the inexperienced fools not among the experienced people !

posted on 26 Oct 2011, 02:55 1

49. bigboss (Posts: 74; Member since: 26 Oct 2011)


Apple should now try to sue toy companies too. They may pose a threat to its #1 position as toy maker ! :-D

posted on 26 Oct 2011, 06:20 1

51. Packer29 (Posts: 56; Member since: 10 Sep 2011)


Apple has set the standard for quality and it works well for kids and adults the iphone is still the top smartphone period!!!!

posted on 26 Oct 2011, 08:04

52. ivanko34 (Posts: 617; Member since: 04 Sep 2011)


Cool prison.
Marketing from apple is working fine

posted on 25 Nov 2011, 16:13

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