In a statement, the U.S. Treasury Department said, "The people of Iran should be able to communicate and access information without being subject to reprisals by their government," but added that the Iranian government itself, and a list of people on a list of "specially designated nationals" would still be subject to the ban.
In the past, some Apple Stores would refuse to sell Apple iPhones or Apple iPads to customers it thought were of Iranian descent. Apple feared that the devices would be sent back to Iran to circumvent the ban. Last June, a woman at an Apple Store in Georgia was not allowed to purchase an Apple iPhone and an Apple iPad after a sales clerk heard her talking to her Uncle in Farsi.
source: BBC via Textually.org