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Apple iPhone 5s has 10% adoption rate

Posted: , by Alan F.

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Apple iPhone 5s has 10% adoption rate
The Apple iPhone 5s now makes up 10% of all active iPhone models. That puts the handset's adoption right at two to three times the speed at which the Apple iPhone 5 was adopted by buyers. While the iPhone 5 picked up market share among iPhone users at a rate of .25% to .5% a week, the iPhone 5s is grabbing iPhone users at a rate of .75% to 1% a week. That is also about three times the adoption rate of the Apple iPhone 5c. This means that the iPhone 5c is being accepted at the same rate that the iPhone 5 was, not surprising since the candy coated iPhone replaced the iPhone 5 on Apple's depth charts.

The quick adoption of the Apple iPhone 5s would seem to indicate that buyers of the device are happy with the new features. Happy enough to update before their current two-year pact expires. Could Touch ID, or the 64 bit A7, or the improvements to the camera be driving demand for the Apple iPhone 5s, or is it simply a case of iPhone buyers wanting the latest and greatest model out of Cupertino regardless of where they stand on the upgrade cycle?

Considering the slower adoption rate for the Apple iPhone 5c, it seems that there is no rush in picking up that model and potential buyers of the device are waiting for their upgrade to kick-in before buying the phone.

The Apple iPhone 5s is being adopted three times as fast as the Apple iPhone 5c

The Apple iPhone 5s is being adopted three times as fast as the Apple iPhone 5c


source: Mixpanel via TechCrunch

18 Comments
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posted on 09 Dec 2013, 14:09 4

1. darkkjedii (Posts: 9349; Member since: 05 Feb 2011)


Not bad, could always be better, but not bad.

posted on 09 Dec 2013, 14:38 1

2. Eonnaydra (Posts: 186; Member since: 23 Oct 2012)


Apple is gonna sell over 60 millions of iPhones this quarter.In Romania I've already seen a lot people with 5C/5S ,even some of my classmates.Last year ,in the same period, it wasn't like that with the i5.

posted on 09 Dec 2013, 15:16

3. darkkjedii (Posts: 9349; Member since: 05 Feb 2011)


Do you use an iPhone?

posted on 09 Dec 2013, 15:21

4. Pattycakes (Posts: 22; Member since: 20 Oct 2013)


The iPhone is a good phone, but it won't sell that well in one quarter. In about 6 years there has been 250 million iPhone sold. So you expect in 1 quarter of that time they will sell about 1/4 of how many have been sold in 6 years.

posted on 09 Dec 2013, 15:39

6. dali13gr (Posts: 2; Member since: 19 Nov 2013)


It's more like 400 million rathen than 250 million.

posted on 09 Dec 2013, 15:47

8. Pattycakes (Posts: 22; Member since: 20 Oct 2013)


5 years* I looked it on wikipedia, but I didn't notice the 2012 right bye it. So 1/7 of the time, but still I don't think their sales will be that high.

posted on 09 Dec 2013, 15:40

7. Finalflash (Posts: 1158; Member since: 23 Jul 2013)


Yea no, they kind of did with the iPhone 5. Now with Japan and China they can easily do it again. Android handsets worldwide shipped this Q3 were 200 mil, so you have to imagine that it won't be too hard for Apple to sell a quarter of that at least (especially in Q4). It is just a matter of which phones that sell that will either make or break the quarter.

posted on 09 Dec 2013, 15:37

5. Finalflash (Posts: 1158; Member since: 23 Jul 2013)


That is great for them and all, but doesn't really have much meaning these days. It is easier for people to align their upgrades over time to hit at around release for their favored products, which is likely what is happening here (most companies allow you to upgrade a month or two early anyway). The real wait is for the final tally of how many were sold in the quarter because adoption rate usually happens within your own customer base. Everyone (including Samsung) is having this problem where their own fans will buy the product on release and then the numbers drop fairly quickly. Every manufacturer literally has a month set for their main products and people just wait for that.

posted on 09 Dec 2013, 17:41 1

9. REXTECH (Posts: 15; Member since: 04 Dec 2013)


Best discovery of 21st century. iphone

posted on 09 Dec 2013, 19:24 1

10. darkkjedii (Posts: 9349; Member since: 05 Feb 2011)


Tech wise, it's definitely one of em.

posted on 10 Dec 2013, 09:05

14. rusticguy (Posts: 2811; Member since: 11 Aug 2012)


Not really. My wife's friend bought 5C recently and when we met at a party I asked her why did you buy this -- for showing off the logo? She immediately gave it to her husband to keep it inside his blazer pocket.

Then again i aksed her ... seriously why did you buy this? She had no answer. It's 5C and the photo that it took in night open air party was horrible compared to my ZL and he husband's Z. She finally said she wasted 40K + (in Indian rupee) for this after looking at the photographs.

posted on 10 Dec 2013, 09:12 1

15. ihavenoname (Posts: 977; Member since: 18 Aug 2013)


Not everyone must like Android.

posted on 10 Dec 2013, 11:58

17. darkkjedii (Posts: 9349; Member since: 05 Feb 2011)


I don't even bother responding to him. He's at a party, and all he can do is bother someone about their phone? Get a life, why don't you. I was at an Xmas party this past Friday, and phones were the last thing on my mind. +1 dude

posted on 09 Dec 2013, 22:45

11. jacko1977 (Posts: 377; Member since: 11 Feb 2012)


keep dreaming

posted on 10 Dec 2013, 08:41

13. tasior (Posts: 127; Member since: 04 Nov 2012)


First, it's an invention, not a discovery.
Second, wait with the judgement till the end of the century.

posted on 09 Dec 2013, 23:32 1

12. exxperian (Posts: 12; Member since: 07 Dec 2013)


iPhone is alien technology

posted on 10 Dec 2013, 09:23

16. ihavenoname (Posts: 977; Member since: 18 Aug 2013)


What?!

posted on 10 Dec 2013, 14:20

18. Mian.Shahzad (Posts: 23; Member since: 08 Dec 2013)


haha yeah and soon they gonna be kicked out from this planet :Pthey have tasted too muchon this planet now tie to go back :D

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