Every picture that we have seen of the Apple iPhone 5S included a pill shaped dual-LED flash on the back of the device. This is conspicuously missing from the new pictures that were released this morning. The Apple iPhone 5S will be the new top-shelf model of the phone with the Apple iPhone 5 expected to slide down to become the mid-range offering and the Apple iPhone 5C allegedly slotted as the budget priced model. There has been some speculation that the Apple iPhone 5C is actually not a budget priced model and is actually a replacement for the Apple iPhone 5.
All will be revealed on September 10th when Apple is scheduled to unveil its new Apple iPhone models
source: weekly.ascii.japan (translated) via Mashable, TechRadar