Apple iPad barely beats out the Amazon Kindle Fire for the highest customer satisfaction
A female hand holds the Amazon Kindle Fire
Why do people select the specific tablet that they bought? Apple iPad users say that the huge number of apps is the biggest reason followed closely by the brand name of the tablet. The Amazon Kindle Fire gets its buyers from its pricing, which also is the number one reason why buyers selected an Android tablet. The survey showed that among buyers of each of the three kinds of tablets in the survey, the fewest number of buyers picked the tablet they purchased from a recommendation made by a sales rep.
Finally, on a 10 point scale, tablet owners were asked how satisfied they were with their tablet. The Apple iPad finished first with a score of 8.8, followed by the 8.7 score for the Amazon Kindle Fire and the 8.1 tally from Android Tablet owners. The data consisted of the average score of the last three months ended in June. Using a three month average prevents an unusual month from having too much of an influence on the results.
1. 09wbd03516 (banned) (Posts: 140; Member since: 30 May 2012)
I thought kindle fire is for school kids, anyway you lost! Apple!
9. darkkjedii (Posts: 12470; Member since: 05 Feb 2011)
How did apple lose when they won the poll, and sell the most in general lol. Stupid apple hating android users crack me up.
2. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)
oh... so people with kindle fire mostly use it for e reading only.. wow... apple i think you're shaking ur market in tablet area already!!!
3. ncv144 (Posts: 126; Member since: 04 May 2012)
In my house we have something from every company: asus/hp/compaq/acer laptops, kindle/samsung/blackberry tablets, blackberry/samsung phones, and an ipod, so we have something of everything, except macs. (yes we have lots of tech).
7. imgod (Posts: 13; Member since: 12 Feb 2012)
What's your point? I didnt find anything relevant to this topic.
10. darkkjedii (Posts: 12470; Member since: 05 Feb 2011)
That's the way to go. I have apple, android, Acer, and samsung in mine.
4. pegasso (Posts: 173; Member since: 27 Nov 2011)
so, when will apple start suing amazon kindle fire?
6. Jay_F (Posts: 236; Member since: 29 Nov 2011)
Maybe when it comes anywhere close to being a competitor to Apple in the tablet market.
5. nwright94 (unregistered)
I have a kindle fire and iPad, got sick of the stock amazon UI and rooted. I'm now on jelly bean jandycane and it's so much better. It's truly a great device, but for me it's not much more than a hacking toy haha.
8. IamYourFather6657 (Posts: 321; Member since: 01 Jul 2012)
"Finally, on a 10 point scale, tablet owners were asked how satisfied they were with their tablet . the 8.1 tally from Android Tablet owners . "
only 8.1 , the lowest of the bunch , all thanks to touchwiz for tablet and original galaxy tab that is stuck in gingerbread
13. matrix_neo (Posts: 321; Member since: 03 Nov 2011)
Good for amazon, maybe next year it will close the gap of ipad's market share. Rumors of more android tablets are going to come out this year or early next year, hi spec and rich content tablet, ipad might loss some of it's market share.
19. Jay_F (Posts: 236; Member since: 29 Nov 2011)
Flooding the market isn't doing the trick for OEM's. How many Tegra 3 tablets are out there alone? There are already 100's of tablets out there whose specs aren't really that bad, but if you want to play the premium game, then they're all going to start costing upwards of $400 instead of the $100-300 they're sitting at now.
14. chemhaz (Posts: 160; Member since: 04 May 2012)
Interesting, the more dollars people have the less sense. iPad sales are highest in the $100k+ households.
The rest are more conscious buyers seeking value for money.
15. AppleRoyally (banned) (Posts: 7; Member since: 12 Aug 2012)
Kindlefire sells are not bad, but iPad selling and dominating®
22. Iphone4 (unregistered)
Who got ipad they happy who got kindle they happy simple
It depends on people needs.
23. Immolate (Posts: 288; Member since: 17 Jun 2011)
The Amazon Kindle Fire isn't a iPad slayer, though it certainly undercut the Apple on price and ate into their market a bit. But the Fire is a proprietary and closed OS for most folks, just like the iPad, and therefore doomed to appeal only to a niche. The Nexus 7, however, and future bargain-priced-but-excellent-spec tablets will expand and realign the market. Instead of buying one tablet for the family at a hefty five-or-six hundred dollar price tag, families will buy a tablet for everyone for between $100 and $200.
People understand value, and with Apple you're getting $300 worth of hardware for $500, while with the Nexus you're getting $225 worth of hardware for $200.In the end, the value proposition that Google offers consumers is impossible to overcome. Sure, Apple can come out with a mini with the same cost model that the Nexus uses, but that's buying market share, and its a bad sign when a market dominator starts having to do that.
27. mrochester (unregistered)
I've never understood the idea that 'proprietary' and 'closed' means a product is somehow destined to become a niche. Microsoft Windows?
28. remixfa (Posts: 14080; Member since: 19 Dec 2008)
i wouldnt call it a "niche" but its unlikely that it will ever be the biggest product in the category. Windows is an open system. You may have to buy the licence, but your free to do what you want with it after that. Thats no different than Android. Manufacturers have to pay a fee to google to have google products and Play market on the phone.
24. remixfa (Posts: 14080; Member since: 19 Dec 2008)
I love when they do these surveys... lets take this tablet its own categoery.. and this other 1 tablet its own category... and then in the 3rd category we will lump 50 tablets all together.
That does not make for a good survey.
They need to separate out each tablet by name.
25. ivanko34 (Posts: 617; Member since: 04 Sep 2011)
Is it possible to display the name of the author right on the main page for instance AF so we could know immediately what not to read
Thanks in advance
26. networkdood (Posts: 6311; Member since: 31 Mar 2010)
Screw both of these products...Nexus 7 beats them both
31. gallitoking (Posts: 4690; Member since: 17 May 2011)
ohhh you speak specs.. because it doesnt beat the ipad in screen resolution , customer service.. build quality, anyways good to hear from Nexus 7 owners...