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Apple hires FuelBand consultant

Posted: , by Alan F.

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Apple hires FuelBand consultant
Tim Cook has always raved about the Nike FuelBand that is usually found around one of his wrists. Perhaps that is why the Cupertino based company decided to sign fitness expert Jay Blahnik who will probably be put to work immediately on the Apple iWatch project. Blahnik had important roles in several Nike products including the FuelBand.

Word of the hiring came from Blahnik's response to a tweet asking him if rumors of his new position at Apple were true, and the response confirmed that it was. Blahnik is more than just your average muscleman as he travels the world to speak and consult with major corporations. But with the job at Apple ready to consume all of his time, the fitness industry will be left behind which led to a going-away party according to posts on Instagram and other social media.

"Jay has been a Nike Elite Athlete and Nike consultant for almost 20 years. He worked closely with Nike on the launch of Nike+Running, which has become the largest digital running community in the world. He was also the original creator and program developer of the Nike Training Club App, and the Nike Training Club in-gym program, which boasts over 6 million digital users. He is also a key expert and consultant for many of Nike’s new Digital Sport initiatives that launched in 2012, including Nike+ Kinect Training and Nike+ FuelBand."

Blahnik's own website lists him as one of the consultants behind the FuelBand. The latest we heard about the Apple iWatch is that Apple has fallen behind schedule and is on an aggressive hiring spree trying to get the development of the watch to the next level. In the meantime, rival Samsung is expected to introduce its smartwatch on September 4th.

source: 9to5Mac, JayBlahnik via PCMag

4 Comments
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posted on 20 Aug 2013, 18:24

1. Shatter (Posts: 2031; Member since: 29 May 2013)


Smart watches will be DOA products because they are going to be super overpriced.

posted on 20 Aug 2013, 19:01

2. joey_sfb (Posts: 3252; Member since: 29 Mar 2012)


We don't know how Apple is going to price it beside you need to use iOS to use their watches,

Other companies smart watches are popular and are priced correctly.

posted on 20 Aug 2013, 20:50

3. appleDOESNT.com (banned) (Posts: 456; Member since: 19 Nov 2011)


I like the fuelband, it's a non purchase thus far do to lack on HR monitor tech, LG was talking about it at E3, I would love advances in a fuel band...

oh and I think ALL of the smart watches are much like the 3D TVs from years ago. Manufacturers think we want them when we don't! I call bust and not because of high price because they are small versions of our phones, like 1.5" versions, no thanks for a few extra button conveniences, I'll keep my Wenger watch thank you very much :)

posted on 20 Aug 2013, 22:45

4. androiphone20 (Posts: 1521; Member since: 10 Jul 2013)


just like how people were skeptical about the first iphone I wouldn't count this one out

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