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Apple goes Topsy, acquires social media analytics firm for $200 million

0. phoneArena 02 Dec 2013, 19:53 posted on

According to a published report on Monday, Apple has acquired social media analytics firm Topsy. The company pays Twitter for access to information sent out on tweets, and can determine how often a specific term is tweeted. The company also measures how successful an ad campaign or event is by measuring how people are responding to it on Twitter. Topsy also sifts through all of the data looking for trends...

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posted on 02 Dec 2013, 20:01 4

1. Sauce (unregistered)

I'd like to be an analyst for a few seconds but that would mean I'm wrong.

Anyway, I could see Apple using this for future additions to Siri's software.

posted on 02 Dec 2013, 20:39 2

4. androiphone20 (Posts: 1422; Member since: 10 Jul 2013)

good point, I don't really know how they could pull this off but I sure hope that it doesn't. suck

posted on 02 Dec 2013, 20:08 6

2. nctx77 (Posts: 484; Member since: 03 Sep 2013)

Good point Sauce. That makes more sense to me than iTunes.

posted on 02 Dec 2013, 20:39 2

3. Sauce (unregistered)

I laughed when I read the iTunes thing haha.

posted on 02 Dec 2013, 22:09

7. JakeLee (Posts: 961; Member since: 02 Nov 2013)

Probably one of the only two things I agree on with Androtakus bashing iDevices.

iTunes is too fool-oriented, thus insulting people's intelligence.

The other one being the screen size.

posted on 02 Dec 2013, 21:14

5. JakeLee (Posts: 961; Member since: 02 Nov 2013)

Financed by Sammy. Lol.

What gonna Apple do with the remaining $90 million?

posted on 02 Dec 2013, 22:34 3

8. Lucas777 (Posts: 2131; Member since: 06 Jan 2011)

you do realize apple has 147,000,000,000 in cash reserves....

yes... 9 zeros there... billions...

hardly financed by samsung

posted on 02 Dec 2013, 23:03

9. JakeLee (Posts: 961; Member since: 02 Nov 2013)

I'd say "donated" would be the proper term.

Regardless how rich Apple might be, getting something for free never harms.

posted on 02 Dec 2013, 21:15 1

6. mturby (Posts: 241; Member since: 09 Jan 2013)

there goes samsungs awarded money.

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