Apple cuts iPhone 5 display orders in half, possibly on weak demand
0. phoneArena 13 Jan 2013, 22:21 posted on
We've heard that the iPad could be selling quite well, and Q4 saw Apple take about 50% of the US smartphone market, at least in part based on the success of the iPhone 5, but it seems the iPhone 5 may not be selling quite as well these days as Apple had expected. And, word has it that because of the weak demand, Apple has cut orders for iPhone 5 displays in half...
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1. jcpwn2004 (Posts: 314; Member since: 18 Jan 2012)
Not that surprising, the iphone is starting to get dated. It's not cool anymore since everyone has one. Apple needs to add some variety to the design & os.
2. mas11 (Posts: 1034; Member since: 30 Mar 2012)
Exactly, the iPhone 5 lacks some key modern features such as NFC and an HD display. Apple needs a radical redesign and larger displays 4" is too small when most other high end displays are approaching and surpassing 5"
4. JoooIvvvo (Posts: 3; Member since: 13 Jan 2013)
SIZE DOES MATTER.
for those who say SIZE DOES NOT MATTER is a liar
31. xtplnet (Posts: 48; Member since: 03 Mar 2012)
true man ..It will be great to have 5 inch Retina display iPhone with ios 7 and 13 Mega pixal camera !!
17. MeoCao (unregistered)
And Sony, LG, Motorola...
Sony has good chance with Xperia Z and only Sony can make Android 2 horse race
32. thelegend6657 (unregistered)
Samsung phones are getting boring , they are almost the same . Give me a Sony / HTC / Lumia instead .
PS : I owns several Apple and Samsung products
24. Hunt3rj2 (Posts: 396; Member since: 11 Nov 2011)
NFC, sure. But HD display is a pointless word. Apple has consistently had the best displays for color calibration and they have consistently hit the same PPI range as other flagship devices. Larger phones might make more sense, but a lot of people want a smaller one too. Maybe an iPhone 5XLS and an iPhone 5S is in order...
5. MeoCao (unregistered)
Weak demand for sure, the widespread iPhone 5 discounts showed that. The strength for iOS now is iTunes and AppStore, not the iPhone itself. But Google PlayStore can now rival them and JB is way better OS.
In hardware beside advantage in screen size. Android took initiative from Apple by releasing much better than Retina phones and tablets. And HTC and Sony phones are better built than iPhone.
Expect iOS marketshare to shrink substantially this year
33. Nathan_ingx (Posts: 3267; Member since: 07 Mar 2012)
Darn! Where are all the hardcore ifans when we need them most!! :D
34. Robottoe (Posts: 12; Member since: 21 May 2012)
most have already migrated from iOS to android...
3. JoooIvvvo (Posts: 3; Member since: 13 Jan 2013)
FIRE JOHN IVY!!!
That guy is LAME....
Same model over and over for 2G, 3G, 3GS, 4, 4S, 5....
not to mention ipod touch....
1 success did not make Apple's Little Johny into GOD STATUS!!!!
7. MeoCao (unregistered)
Apple takes customers for granted, and they have to pay for that.
35. PhenomFaz (Posts: 1190; Member since: 26 Sep 2012)
Its about time Apple got put in its place. I mean the company has been taking its customers for a ride for the past couple of years with almost no product enhancements whatsoever to speak of...and people I mean REAL product enhancements not some claim at an Apple conference stating that the latest updates contain 200 new features and when people are asked they hardly know two!
Time for Apple to step up or get the heck out of the way!
8. RaKithAPeiRiZ (Posts: 1488; Member since: 29 Dec 2011)
its kind of like how Porsche has never changed its design for 40 years ,
10. caustictoast (Posts: 31; Member since: 07 Aug 2012)
Yes but Porsche's design is timeless. Technology changes rapidly.
14. MeoCao (unregistered)
Porsche has many designs for customers to choose, they even have SUV as well.
It's take it or leave it with Apple.
19. pholocity (Posts: 10; Member since: 13 Jan 2013)
Remember Henry Ford? You can have any color you want as long as it's black. Same with Apple's philosophy, black or white that's it. 4s and 4 didnt look any different to the untrained eye. If the 5S comes out there probably wont be any physical differences so it all looks the same. People like variety
45. Droiddoes (unregistered)
Exactly, it's barely even a phone!
BADOOM - TSSH
46. roscuthiii (Posts: 1949; Member since: 18 Jul 2010)
Porsche also doesn't tell people that they can only drive at a max speed of 100km/hour, and only in 3rd gear.
Porsche also doesn't sue other companies for having round tires.
6. MrJerry (Posts: 403; Member since: 05 Oct 2012)
I will be so glad to hear when Apple announces the excuse for their larger display than 4" in the future..
Well, most likely "another iperfect size 4.3 or 4.5? lol
26. rusticguy (Posts: 2828; Member since: 11 Aug 2012)
4.95 or 5.45 as they will not pick the already done sizes going by their history ... they have to do it different to call it innovation and playing on odd sizez is the only innovation left for them as of now besides running to USPTO. But i am wondering how much of a cost bump comes with that 25% size bump because the manufacturing cost is bound to go up by 15% and since apple want 200-300% margin the end user price may go up by 40% which press will go all out to defend left right and center. So how much would the 5.45inch "iPhad" cost?
28. JoooIvvvo (Posts: 3; Member since: 13 Jan 2013)
Maybe it's time for apple to introduce the ROUND handphone or iFreesBee.
a phone you can throw to play with your dog.
13. Friendlysky (Posts: 54; Member since: 04 Jul 2012)
Times has come ! people starting relized who is better now! This is what happen when you're focus on others affair too much instead focus develope your owning products better than them.
15. reyenrique (Posts: 99; Member since: 07 Oct 2012)
apple phones is a porsche u mean is a fiat 500 or better more like ford model T
16. cGmC11 (Posts: 134; Member since: 02 Apr 2012)
Users of the iPhone change your mind after see last week the stunning Sony Xperia Z!
18. jove39 (Posts: 1554; Member since: 18 Oct 2011)
Just about time...apple realized 4" is gonna cut anymore...time for larger iPhone
20. Shino (banned) (Posts: 196; Member since: 23 Jul 2012)
Oh, dear! PH, you have become nothing, but a local gossip corner! By the way, I have a neigbour, whose friend has a husband who works at Wall Street and he heard that PA have completely f...ed proffesional approach and are now hiring monkeys, just to see if they do better that the current "experts" they have. :)
25. rusticguy (Posts: 2828; Member since: 11 Aug 2012)
Iconic Phone or Ironic Phone? It needs a rethink :)
29. TechDork (Posts: 275; Member since: 10 May 2010)
The 4" screen is fine, it just need to be widened out instead of just made taller. Eh, I don't know...strip the iPhone down & re-design it from the bottom up.
30. thelegend6657 (unregistered)
I don't want it to be wider , I love the 16:9 aspect ratio of the iPhone 5 and most android handsets that packs HD screen
37. amozhi (Posts: 128; Member since: 23 Oct 2012)
Probably Apple is getting ready to release iPhone 5S with iOS 6.1. Anyways apple has to focus on innovation.
38. jsdechavez (Posts: 708; Member since: 20 Jul 2012)
I bet my ten cents that the next iPhone would bring this innovation: multi-color choices for the back plate!!! Lame. Lame. Lame. omg lol
39. Bozzor (Posts: 166; Member since: 02 May 2012)
Just remember, this could be misreading data: if there has been a 50% cut for parts for the iPhone 5 other than the screen, then that certainly will be bad news. But...if there is no corresponding cut for other parts, then what does that mean?
Another screen supplier? Anyone remember what Apple is doing with Sharp and its breakthrough IGZO technology?
40. pholocity (Posts: 10; Member since: 13 Jan 2013)
according to the WSJ article other materials have been reduced as well. Other stock prices (vendors along the supply chain were down this morning as well)
41. yougotkilled1 (Posts: 167; Member since: 27 Apr 2011)
The next iPhone will be a complete bust if ios stays the same. No changes to that in the past 5-6 years is going to kill apple.
42. rusticguy (Posts: 2828; Member since: 11 Aug 2012)
All changes that can come is Xeroxing Android world with an apple stamp.
44. Droiddoes (unregistered)
michael h apple article, nothing to see here folks