Apple challenges Australian "4G" definition, seems to think U.S. term should apply everywhere
U.S. carriers not named Sprint were delighted to be able to suddenly claim they all had 4G networks (who needs to invest in advanced infrastructure when you can just change the name?), but the move was largely panned by mobile industry pundits, and outside of the U.S. the term 4G has frequently been reserved for LTE and WiMax, including Australia and much of Europe. For those of you wondering, the ITU is not a regulatory body - they rely on external industry groups like the IEEE to set and regulate standards. Thus, their recommendation, while a boon to gimmicky carrier marketing in the United States, carries no real weight with other government bodies. An analogy would be UNICEF, which has set minimum guidelines for safe drinking water in developing countries, but has no say over how the FDA sets their own standards on drinking water safety.
Trying to shove the U.S./ITU definition down the throat of another country’s regulatory commission seems like a losing strategy, and frankly it’s just odd that Apple would even bother; the new iPad is the bestselling tablet in the world – complaints about how well it’s selling seem to center around whether its record-breaking pace is record-breaking-enough, so why get into a legal battle over it?
When this issue first arose we speculated that Apple might be loathe to give up the marketing power of the term “4G”, and at this point we feel that must be the driving force, since the 4G designation in this case has no real importance beyond marketing. Perhaps Apple is concerned about the impact of upcoming Android tablets that would be compatible with Australia's LTE networks? Given that Apple also let AT&T change the HSPA+ iPhone 4S’s network labels to include “4G”, it seems that Apple has become a bit overly sensitive on the subject of late.
source: The Australian via AppleInsider
29. cheetah2k (Posts: 869; Member since: 16 Jan 2011)
Honestly Apple, don't fcuk with the ACCC.
They are an evil unto themselves and the only result will be opening a can of snakes - like looking into the whole "anti-competitive" nature that Apple brings with it......
37. GENARAL.LEVY (banned) (Posts: 93; Member since: 17 Apr 2012)
Wholy no apple users
No ifans all android fandroids! Dominating apple article.....
Where are u apple fans
Where are u hiding?
40. cheetah2k (Posts: 869; Member since: 16 Jan 2011)
I'm part icrap and part fandroid fan, but seriously - putting our allegiances aside, anyone with any common sense can see that this move by Apple is just pure stupidity....
2. SuperAndroidEvo (Posts: 4422; Member since: 15 Apr 2011)
Typical move by Apple. The first picture says it all. Apple has some nerve they are truly a ballsy company.
30. cheetah2k (Posts: 869; Member since: 16 Jan 2011)
To take on the Australian Government indirectly, a crazy move I think.
4. PimpStrong (Posts: 310; Member since: 25 Jul 2011)
Reminiscent of "You're holding it wrong".
21. Mandroid (Posts: 209; Member since: 22 Feb 2012)
"You're living in the wrong place, move. " - apple
24. dallas90733 (Posts: 35; Member since: 06 Mar 2011)
"You're living in the wrong place, move. " - apple
25. andro. (Posts: 1971; Member since: 16 Sep 2011)
Australian people are simply thinking wrong and should fall online with apples thinking without fail.......or else.....!!
5. JeffdaBeat (unregistered)
Although Apple is correct that HSPA+ has been considered 4G by the good folks that govern the standard, I have to disagree with Apple on this one. Just because something is a higher speed 3G technology doesn't mean that it's 4G. Not for a single second. Just because the folks that set this standard buckled to the money of AT&T and T-Mobile doesn't mean that Apple should do the same...even if it helps them cover their own asses. I hate that this myth was perpetuated and it looks like that will continue. Calling a 3G technology a 4G technology doesn't help with innovation...because if I can just change the name and keep the same service, I save money and technology doesn't move forward. I'm disappointed to read this...
7. biophone (Posts: 1896; Member since: 15 Jun 2011)
heck i like apple too but i have to agree with you on this one. Plus its the law in australia and this mOve by apple gives me the feeling they think their above the law. Atleast they refunded people's money and so this isn't all that bad though. If they want to challenge it after the fact though fine.
18. remixfa (Posts: 14163; Member since: 19 Dec 2008)
The only problem I take any issue with, is that you buck the new american standard of 4g (hspa+,LTE, Wimax) as it is and go back to the old definition, people forget one key point.. it wasnt 4g until it was 100mb/s capable. So technically NO network in the world is 4g by the original definition. No matter how you want to define it, every carrier is playing fast and loose with the definitions. Sprint is actually one of the worst offenders because they called their network 4G long before the ITC changed the rule to the current one. Heck, by the new rule's minimum standard, it still doesnt meet 4g, as it has to be at least 14mb/s capable, and sprints Wimax maxes at 12.
I say just set it at a speed cap. Consumers by and large have no idea what a G is or what it stands for, so why get caught up on tech.
If it can go... less than 2.9mbps, its 2g. 3-7.9mb/s its 3g. 8-20.9 could be 3G+, and 21 mpb and above could be 4g.... or something to that effect.
That way you can put a definitive moniker and understanding on the technology behind the product.
6. darth8ball (Posts: 519; Member since: 02 Aug 2011)
It seemed like this was an easy problem to fix – Apple offered to let any unhappy Australian customers return the iPad for a full refund, and agreed to change their advertising to clarify that the new iPad isn’t compatible with Australia’s LTE network
...But then they attack the Australian definition of LTE and 4G
And if I remember correctly didn't Apple strong arm an electronics supplier in Australia regarding the Galaxy Tab. And didn't Australian courts rule against Apple.
Sounds like sour grapes for Apple
8. EclipseGSX (Posts: 1653; Member since: 18 Oct 2011)
They should change their name to Grapple
22. jmoita2 (Posts: 930; Member since: 23 Dec 2011)
Hey,that's my realm!!! No grapple for Apple!!!
9. roscuthiii (Posts: 1873; Member since: 18 Jul 2010)
As Australia is a nation with its own laws and regulations they can require any labeling they like on a product. They can require tin cans tied together by string be labelled 5G if they wish.
The US even practices it's own labeling requirements separate from the rest of the world. Surgeon General's warning on cigarettes anyone? Maybe the vilification of Joe Camel? How about the FDA limiting/restricting/banning things in the US that are legal elsewhere? Or, TV and movie ratings... hell, even what's air-able on network TV is different in the US then what's air-able around the world.
That's just the US. How about North Korea with a completely different version of world events?
Sorry Apple, you've got no leg to stand on here. Australia doesn't even have to be fair about it. I guess you can always decide not to sell your wares there though if you don't like it.
10. taz89 (Posts: 2014; Member since: 03 May 2011)
the list of reasons gets longer and longer for why i dislike apple(not apple products)...
16. SuperAndroidEvo (Posts: 4422; Member since: 15 Apr 2011)
You're telling me. I have never seen such arrogance from a company. They should be humble & say my bad. But to actually challenge Australia is a big FU to them & their intelligence.
Fact is fact a 4G new iPad is NOT 4G if it doesn't work on their network.
17. taz89 (Posts: 2014; Member since: 03 May 2011)
cant believe they think they have the right to tell another country that they are wrong just cause they couldn't be asked to change a frickin name..this and the ''your holding your phone wrong'' incident just sums apple up for me.
11. bbblader (Posts: 583; Member since: 24 Oct 2011)
''Apple offered to let any unhappy Australian customers return the iPad for a full refund, and agreed to change their advertising''
wait what the hell happened to old you're holding it wrong apple?
12. networkdood (Posts: 6326; Member since: 31 Mar 2010)
In small print, just put:
where 4G is available
14. rallyguy (Posts: 574; Member since: 13 Mar 2012)
The problem is that Australian 4G is on a different frequency. There is 4G in Australia, but the Apple Ipad 4G is not compatible with Australian 4G. So even saying "where available" would be misleading, because it doesn't exist.
20. remixfa (Posts: 14163; Member since: 19 Dec 2008)
lol, if it exists or not, its not misleading.. its just kind of a play on words. "where available", doesnt mean you will ever see it. lol
41. networkdood (Posts: 6326; Member since: 31 Mar 2010)
that really sucks, but just use wifi - data plans are probably expensive, like here in the U.S..
15. speckledapple (Posts: 879; Member since: 29 Sep 2011)
I like the fact that in Australia there is a definitive difference between a 4g and a non 4g device. This distinction is lost in the US and if Apple wants to sell their products in other countries, they must understand the importance of representing a true product in what it offers. I wish we had that difference here because there is so much out there claiming to be 4g, you think it has been around for a decade already.
23. jmoita2 (Posts: 930; Member since: 23 Dec 2011)
The epitome of arrogance. How dare they,what is next? They are just ticked off they can't easily bribe and manipulate government agencies in the rest of the world as they do in the US.
26. andro. (Posts: 1971; Member since: 16 Sep 2011)
It good to see the Australian are standing up to apple and fight for what's right,it seems to be happening alot more now. Apples European hq was the centre of a greenpeace protest this week over apples decision to use cheap old coal burning technology to power its cloud plants instead of an more expensive but environmentally and socially better alternative.
27. jaytai0106 (Posts: 1463; Member since: 30 Mar 2011)
Why can't they just make their ipad to according to the specific country's technology? And wow they are being a big apball. (It's funny in my head... but don't think anyone would find it funny XD )
31. Stuntman (Posts: 784; Member since: 01 Aug 2011)
Next thing you know, they're going tell Australia that they are spelling the word, "colour" wrong because Americans spell it, "color".
32. VJo003 (Posts: 339; Member since: 11 Mar 2012)
"Apple challenges Australian.....seems to think U.S. term should apply everywhere"
33. hutty24 (Posts: 84; Member since: 18 Oct 2011)
Lte is just faster 3G as well so that's why I'm guessing there going for it there is no real 4G yet
34. hutty24 (Posts: 84; Member since: 18 Oct 2011)
Is there any phones being sold there that are not lte and clam 4g on the phone?
38. rallyguy (Posts: 574; Member since: 13 Mar 2012)
From what I have read, the Iphone indicates "4G" when on HSPA.
36. Leo_MC (Posts: 600; Member since: 02 Dec 2011)
Maybe Australia should stop selling iPads on it's territory untill the court settles the dispute.
If Apple can't reason, maybe money loss is reason enough to make it understand it's claim is wrong.
39. quryous (banned) (Posts: 106; Member since: 07 Mar 2012)
Sounds to me like Australia should stick up for its laws and simply ban illegal apple products until they are no longer illegal. Simple, really. Thus it should be in EVERY country with an ounce of self-respect and rule of law.