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Apple brings out 3 new whimsical ads for the Apple iPhone 5, and one for the EarPods

Posted: , by Alan F.

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Apple brings out 3 new whimsical ads for the Apple iPhone 5, and one for the EarPods
Ever since the launch of the original Apple iPhone, Apple has rolled out a timely new add campaign. Many feel that the very first series of spots were the best. Last year, with the incremental changes on the Apple iPhone 4S, Apple had to focus on Siri, which was one of the few changes to the device. This year, Apple has released three ads for the Apple iPhone 5 with another spot focused on the new Apple EarPods. While each spot does focus on a feature of the phone, they also are whimsical in nature.

When you think of some past ads for phones that showed nothing about how the phone works, you think about the commercials for the LG Dare. The ads for the old Verizon sold featurephone merely showed people in dangerous situation "daring" to touch the phone. What did standing on the ledge of a tall building have to do with the workings of a phone?

The four ads Apple has produced for the Apple iPhone 5 include one showing how your thumb can still swipe and reach most of the screen despite the increase in tjhe size of the display to 4 inches. Another spot cleverly shows the new panorama feature available on the phone's camera application. The next ad asks how something can get bigger and smaller at the same time. You'll have to see the ad to understand this puzzle. The last spot deals with the new Apple EarPods, which come in the box with the Apple iPhone 5. The message in that commercial is that ears aren't round, so why should regular ear buds be that shape.

Expect to see these ads in heavy rotation on network television just as the new fall television season premieres.

source: YouTube (1), (2), (3), (4) via AppleInsider







39 Comments
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posted on 22 Sep 2012, 00:34 16

1. androidornothing (Posts: 143; Member since: 26 Apr 2012)


Nice ads i like it. Cant lie. But too bad its for the iPhone.

posted on 22 Sep 2012, 02:17 5

17. bachelorrn0121 (Posts: 57; Member since: 13 Jul 2012)


You know why SG3 ads said that "Galaxy S III - Designed for humans" because it is not for the sh33p.. I think that is the indirect message from samsung.. I guess...

posted on 25 Sep 2012, 22:12

39. bayusuputra (Posts: 941; Member since: 12 Feb 2012)


haha! just realised that..

posted on 22 Sep 2012, 00:38 7

2. adelta90 (Posts: 63; Member since: 14 Sep 2012)


laws of physics are general guidelines
wow

posted on 22 Sep 2012, 05:56 4

22. tegradragon (Posts: 68; Member since: 23 May 2012)


Take a piece of clay and roll it into a sphere. Now press it hard and roll it out flat.
There, you have something bigger yet thinner.

posted on 22 Sep 2012, 23:19 1

29. 305Bucko (Posts: 506; Member since: 07 Aug 2011)


u must be a genius. you should work for apple

posted on 22 Sep 2012, 00:38 15

3. Contreramanjaro (Posts: 153; Member since: 04 Dec 2011)


I think those were pretty bad... for iPhone ads. I saw a poor attack on bigger screens, a panorama ad that took forever, an ad that hopes we forget that making a device taller increases the overall volume and therefor allows some volume to be reduced by making it thinner, and an ad for sony earbuds I bought in 2003.

I always thought iPhone ads were brilliant, not these.

posted on 22 Sep 2012, 00:50 2

7. bobfreking55 (Posts: 866; Member since: 15 Jul 2011)


yup. i hate the attack on bigger screens.

posted on 22 Sep 2012, 02:38 2

18. Android (Posts: 17; Member since: 04 Dec 2010)


I also hate the attack on big screens. Apple"s advertisement team believes that just because their audience have small hands, everyone deserves a 3 and 1/2 to 4 inch screen for a comfortable feel. My hands are big and I can use my Galaxy S3 just fine with one hand.

posted on 22 Sep 2012, 11:51 1

27. Aeires (unregistered)


Apple has always been against big screens, big being anything bigger than theirs.

posted on 22 Sep 2012, 06:10 1

23. E.N. (Posts: 2329; Member since: 25 Jan 2009)


".... or a dazzling display of common sense"
- I liked the double meaning / play on words. I thought it was well done.

"an ad that hopes we forget that making a device taller increases the overall volume and therefor allows some volume to be reduced by making it thinner"

- a lot of today's android phones are HUGE and most of them aren't thinner than the iPhone. Also, since those phones are huge, it should technically be a lot easier for them to pack in more/better hardware, yet (with the exception of NFC) iPhone 5 still manages to be a great device with one of the best screens, processors, cameras, etc despite being disadvantaged it not having as much "volume" to work with. Congrats, you just complimented the iPhone.

posted on 22 Sep 2012, 00:43 2

4. devildlm1 (Posts: 71; Member since: 12 Sep 2012)


i dunno. these ads are a little played out now. In comparison to the previous ones, I don't think these are as persuasive

posted on 22 Sep 2012, 00:49 4

6. devildlm1 (Posts: 71; Member since: 12 Sep 2012)


that thumb one just pissed me off. at first, according to apple, 3.5" was the perfect size for full thumb navigation and everything else is just too big. fans ate it up and used it as a defense for the tiny piece of crap. yet magically, 2 years later, through apples revolutionary research and development, your thumb can actually navigate a 4" screen...... -_-

posted on 22 Sep 2012, 00:53 5

8. whysoserious (Posts: 316; Member since: 20 Jul 2012)


True. Maybe 10 years from now, if iPhone ends up with 12 inch long displays, iFans would still find it a perfect size.

iFan logic - just genius.

posted on 24 Sep 2012, 11:57

38. jamrockjones (Posts: 345; Member since: 26 Oct 2011)


Agreed. That's garbage. Who hold there phone like that hand was shaped anyway.

posted on 22 Sep 2012, 00:47 2

5. infernal88 (Posts: 113; Member since: 08 Jun 2012)


here is the small font in the end of each video :

1-sequence shortened .

2-also available on 4S

3-flyover in selceted cities & also on 4S , content from itunes . sequences shortened

posted on 22 Sep 2012, 00:56 8

9. Savage (unregistered)


Even the marketing department lost its touch. Only the panorama was useful to some degree but not much of a wow-factor. And considering the next two- I don't get what the thumb one is trying to say. Clearly the man's thumb doesn't go fully diagonal across the screen. And the physics one - Not good. Apple created magic defying Physics laws? Try harder.
The earpods, I'm itching to try. But I got better headphones already-Sennheisser's.

posted on 22 Sep 2012, 01:11

10. KingKurogiii (Posts: 5620; Member since: 23 Oct 2011)


i've never had a hard time understanding the ads that had nothing to do with the workings of the phone. they make the phone more interesting and encourage people to learn more about it then they could in a television ad spot.

posted on 22 Sep 2012, 01:16 3

11. KingKurogiii (Posts: 5620; Member since: 23 Oct 2011)


these ads are cringingly dumb...

posted on 22 Sep 2012, 01:34

12. RapidCat (Posts: 351; Member since: 12 Jun 2012)


No Genius ads for iPhone, or only for mac

posted on 22 Sep 2012, 01:34

13. ishan_heru (Posts: 2; Member since: 22 Sep 2012)


I also have that grows bigger and smaller when required. :D
Think Apple wants that to. :P

laws of physics are general guidelines :)

posted on 22 Sep 2012, 01:50

14. Miquel_1987 (Posts: 21; Member since: 13 Jun 2012)


please correct Alan F: despite the increase in tjhe size of the display to 4 inches. :)

posted on 22 Sep 2012, 01:57

15. plyfulgentleman (Posts: 42; Member since: 17 Jul 2008)


ARE YOU FRIGGIN KIDDIN ME... NUFF SAID

posted on 22 Sep 2012, 02:14 1

16. jibraihimi (Posts: 695; Member since: 29 Nov 2011)


Finally Apple and Sir Johny Five figured it out that human ears are not round.................. Apple, many company were churning out lots of in ear headset for long time........

posted on 22 Sep 2012, 02:39

19. nwright94 (unregistered)


These ads were pretty pretentious :/

posted on 22 Sep 2012, 04:15 1

20. Nikolas.Oliver (banned) (Posts: 1574; Member since: 01 Jul 2012)


have you seen this sick video

http://www.youtube.com/watch?v=zRTCblej664&feature=plcp
http://www.youtube.com/watch?v=FTzuCF8WPEs&feature=plcp
http://www.youtube.com/watch?v=h0j74UtBm7w&feature=plcp
http://www.youtube.com/watch?v=CYCFomybmNQ&feature=plcp
http://www.youtube.com/watch?v=FIMP6pFKldE&feature=plcp

this person hates iPhone 5 and apple products so much, he have already destroyed 2 iPhones, 1 iPad 3, and 1 iPod touch,

he is sweden

posted on 23 Sep 2012, 05:12

31. KingKurogiii (Posts: 5620; Member since: 23 Oct 2011)


this guy is legitimately insane...

i watched all of the videos. xD

posted on 23 Sep 2012, 05:28

32. Nikolas.Oliver (banned) (Posts: 1574; Member since: 01 Jul 2012)


indeed, he also destroyed galaxy s ii, he put an ice cream onto the screen

posted on 23 Sep 2012, 06:29

33. KingKurogiii (Posts: 5620; Member since: 23 Oct 2011)


that's too much...what a waste of ice cream.

posted on 23 Sep 2012, 06:46

34. Nikolas.Oliver (banned) (Posts: 1574; Member since: 01 Jul 2012)


have you ever destroyed some gadgets ?

posted on 23 Sep 2012, 07:52

35. KingKurogiii (Posts: 5620; Member since: 23 Oct 2011)


no, that would be a waste. i either give them away or sell them. i would never destroy something someone less fortunate than me could use just for a quick thrill.

posted on 22 Sep 2012, 04:47

21. ogy_dogy (Posts: 453; Member since: 29 Jun 2012)


Wow a panorama app.... i got all tear eyed lol

posted on 22 Sep 2012, 06:18 1

24. Sniggly (Posts: 7113; Member since: 05 Dec 2009)


The ads are okay. They have the same problem of omission that the iPhone 4 ads had, but they're well written and don't make Apple look like arrogant assholes with the "If you don't have an iPhone, you don't have an iPhone" line.

posted on 22 Sep 2012, 06:55

25. krzysiek100 (Posts: 7; Member since: 21 Sep 2012)


Thoes adds r made for retards. Panorama mode - android has that out of the box for a long time, something gets bigger and smaller ? You mr idiot its getting bigger and thinner. Lest face the facts - maps r worthless and the thumb thing ? I can do the same with my 4.3". Lame...

posted on 22 Sep 2012, 10:28 1

26. Techboi (Posts: 84; Member since: 20 Sep 2012)


The head phones ad was the best, the rest had me scratching my head

posted on 22 Sep 2012, 14:14

28. iGREGG (Posts: 66; Member since: 18 Sep 2012)


Awesome Ads

posted on 23 Sep 2012, 04:56 2

30. ilia1986 (unregistered)


This is your thumb. It can go ANYWHERE since it's connected to your hand which is one of the most elastic parts of the body. So why limit yourself with a 4" screen when you can go as much a 5.5"?

This is your ear. It's not round. But it doesn't have a persistent shape either. Every person has a slightly different ear size. So for generations we used a shape which would fit inside everyone's ear - a circle. And it did. Still does today.

posted on 24 Sep 2012, 02:12

36. vddeguzman (Posts: 41; Member since: 12 Jul 2012)


they can't win android owners from these ads. I guess, the target are non-smartphone owners who don't know much about phones.

posted on 24 Sep 2012, 10:48

37. bxbomber718 (Posts: 15; Member since: 13 Dec 2010)


Wow...These were very bad. Ever since Jobs passed Apple's Marketing has lost their creativity. I mean I didnt even hear any independent artist song to google :-( I guess when you have so little innovation in a product you have to make due huh? smh

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