When you think of some past ads for phones that showed nothing about how the phone works, you think about the commercials for the LG Dare. The ads for the old Verizon sold featurephone merely showed people in dangerous situation "daring" to touch the phone. What did standing on the ledge of a tall building have to do with the workings of a phone?
The four ads Apple has produced for the Apple iPhone 5 include one showing how your thumb can still swipe and reach most of the screen despite the increase in tjhe size of the display to 4 inches. Another spot cleverly shows the new panorama feature available on the phone's camera application. The next ad asks how something can get bigger and smaller at the same time. You'll have to see the ad to understand this puzzle. The last spot deals with the new Apple EarPods, which come in the box with the Apple iPhone 5. The message in that commercial is that ears aren't round, so why should regular ear buds be that shape.
Expect to see these ads in heavy rotation on network television just as the new fall television season premieres.
source: YouTube (1), (2), (3), (4) via AppleInsider