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Apple bosses interviewed: 'We're not in the junk business... new is easy, right is hard'

0. phoneArena 19 Sep 2013, 09:09 posted on

In an extremely rare complete interview session, the CEO Tim Cook, alongside lead designer Jony Ive, and the newly promoted software chief Craig Federighi, the who-is-who of Apple, sit down to talk shop with Bloomberg reporters...

This is a discussion for a news. To read the whole news, click here

posted on 19 Sep 2013, 09:12 58

1. PhoneArenaUser (Posts: 5498; Member since: 05 Aug 2011)


Excuses, excuses and again excuses...

posted on 19 Sep 2013, 09:16 34

3. Droid_X_Doug (Posts: 5993; Member since: 22 Dec 2010)


More like arrogance, arrogance, arrogance. Right is hard? Puhlease. How about hubris is easy and humble is impossible for that crew.

posted on 19 Sep 2013, 09:18 21

5. PhoneArenaUser (Posts: 5498; Member since: 05 Aug 2011)


"More like arrogance, arrogance, arrogance."

That's fits too.

posted on 19 Sep 2013, 10:47 28

38. NexusKoolaid (Posts: 481; Member since: 24 Oct 2011)


Lol... Apple Maps. Guess right is too hard for them.

posted on 19 Sep 2013, 14:59 4

83. Chaseism (Posts: 82; Member since: 08 May 2013)


I didn't see anything in that article that was anything different than what Apple has said in the past. A lot of you guys are new to the Smartphone/Consumer electronics work (aka post 2008). You guys don't seem to understand that what you call arrogance is the exact reason you aren't carrying a Blackberry or a Windows Mobile Phone (note I didn't say Windows Phone). People scoffed at Apple's "arrogance" before they released the iPhone and is only because Apple released the iPhone that you have your Android phones. You can hate on Apple all you want, but what was said here is nothing new.

Apple has indeed never been about market share. I've said this for about 4 years now, but if Apple was concerned with market share in the way of being the most dominant player, they would allow manufacturers to produce phones with their OS. Same thing with their computers. Instead, Apple does it themselves. And their speech quality has always been in existence. That's why Forstall was fired for Maps. If anything Tim Cook cares more about user experience than Steve Jobs (you're holding it wrong).

And what is absolutely annoying about your post is that it's people like you that screamed that Apple's OS was old and stale. Then, they fire the guy that made it old and stale and within 7 months (from his firing to when the OS was announced at WWDC) they have something new. But even when they change things in a ridiculously short amount of time...something we've all wanted... you complain about it.

You prove that you aren't really here because you love technology. You're here because you want to troll Apple. Apple could create a cure for cancer and you'd sit back and complain about it.

posted on 19 Sep 2013, 15:19 9

84. JMartin22 (Posts: 1984; Member since: 30 Apr 2013)


You're really trying too hard lol.

posted on 19 Sep 2013, 16:44 4

87. PhoneArenaUser (Posts: 5498; Member since: 05 Aug 2011)


Because blind fanboys are desperate.

posted on 20 Sep 2013, 07:23 2

103. jaytai0106 (Posts: 1888; Member since: 30 Mar 2011)


I can't say I'm an Apple troll, but I don't like iOS a bit. Even though I do think it is a very stable OS but it's just not my personal preference. However, I do have to agree with you here. Apple made a very solid OS from the very beginning. Even though the update to add new features most users wanted was slow compare to Android, we can't really complain. If you would look at car industry, for Toyota for example they usually don't change the look of a model too much until a few years later. A company who value the quality of their product is going to take time to make sure what they push out is going to be nearly perfect. Like I say before, look at Ford who put out an all touch screen control panel in their car... It was cool when it came out but they never thought of who was time to look down and go through the menu to just to change the temp of your car.

Once again, I'm an Android fan but I am open to all OS. To me, competitors made all the OS better. Without iOS, Android might not be where it is today. All the Android fans can laugh at iOS all they want, but iOS is the one we should be thank for.

posted on 19 Sep 2013, 09:26 23

9. InspectorGadget80 (unregistered)


They haven't innovated anything since the first ipod.

posted on 19 Sep 2013, 09:34 28

16. PapaSmurf (Posts: 10457; Member since: 14 May 2012)


That's too harsh. I haven't seen anything spectacular from Apple since the iPhone 4.

posted on 19 Sep 2013, 09:47 3

24. Daftama (Posts: 619; Member since: 03 Nov 2012)


Wait icarp 6 lunches three versions the regular 6 6c 6xl 5.0 maybe 5.3 that's facts from inside it's already in the works

posted on 19 Sep 2013, 13:21 3

76. tedkord (Posts: 12218; Member since: 17 Jun 2009)


Way too harsh. Apple makes good products that work well. No, they don't innovate as much as they like to project, but they do make solid products

posted on 19 Sep 2013, 14:39 1

82. PapaSmurf (Posts: 10457; Member since: 14 May 2012)


You're probably one of the few Android users I know that will tell it like it is instead of being biased. I agree 100%.

+1

posted on 19 Sep 2013, 19:07

93. GadgetsMcGoo (Posts: 168; Member since: 15 Mar 2013)


That's just a new case.

posted on 19 Sep 2013, 10:50 4

41. Samsungadroidrules (Posts: 104; Member since: 28 Jul 2013)


They Keep on Talking Talking, Explaining Explaining, Hyping, Hyping. Come on, LG is Beating your Phones lately Tim Cocky and the gang. Please Be innovative, not just talk and talk.

posted on 19 Sep 2013, 13:20

75. Martin_Cooper (Posts: 1539; Member since: 30 Jul 2013)


By beating you mean selling 10 times less than Apple's iPhones? LG is around 4.7% of total android market share. Android has 80% of world market share. iOS has 13%. That means LG has around 3.5% world market share in all smartphones. Yep LG is killing apple. Can you explain what is innovation? I havent seen anything crazy innovative by android. Fingerprint scanner that blends with the phone design, works fast and is great isnt innovation?

posted on 19 Sep 2013, 19:53 1

94. rightcue805 (Posts: 55; Member since: 08 Jul 2013)


why in the hell would you want a fingerprint scanner? it is getting hyped up just like siri did. It will fail and be a pain in the ass just like siri is

posted on 20 Sep 2013, 08:18 3

104. jb4674 (Posts: 145; Member since: 05 Apr 2013)


When a company charges its customers a premium for their products, it is expected that said company will innovate their offerings for that type of premium.

Fingerprint scanners have been used in laptops and peripherals many years ago and they were a failed trend. Just because Apple was able to stuff a fingerprint scanner underneath a button doesn't qualify for innovation.

Apple innovated the phone market when they originally developed IOS. They had a groundbreaking idea and it paved the way for other companies to build up on that concept. Since then, there hasn't really been that much innovation from Apple with regard to the iPhone.

posted on 19 Sep 2013, 11:22 3

51. NexusKoolaid (Posts: 481; Member since: 24 Oct 2011)


There's increasing pressure to Apple to innovate. They're sure there's a right way to go about it, but "right is hard". Maybe this is the executive team's cry for help - they don't know what to do.

posted on 20 Sep 2013, 08:20

105. jb4674 (Posts: 145; Member since: 05 Apr 2013)


You're absolutely correct. No Steve Jobs, no Apple.

It's time to bring Woz back.

posted on 19 Sep 2013, 11:42

52. androiphone20 (Posts: 1654; Member since: 10 Jul 2013)


lol androids be like I got
iOS7http://
iphone.appleinsider.com/
articles/13/09/19/youth_lighting_
up_twitter_facebook_instagram_
about_ios_7.html

posted on 19 Sep 2013, 13:58

79. ardent1 (Posts: 2000; Member since: 16 Apr 2011)


Making excuses are easy. Delivering a damn good product is hard.

You look at customer satisfaction, you look at how android users are switching to the iOS platform, and you look at actual benchmarked analysis --
http://www.anandtech.com/show/7335/the-iphone-5s-review/ -- the iPhone flagship continues to dominate in the performance wars.

In the real world, not some anonymous person posting on phonearena.com, Apple continues to thrive against android's domination.

posted on 19 Sep 2013, 17:24 6

91. Googler (Posts: 813; Member since: 10 Jun 2013)


Users switching between iOS and Android is a two way street. Please try again.

posted on 19 Sep 2013, 21:32

98. woodshop20 (Posts: 459; Member since: 14 Sep 2013)


IPhone dominates in benchmarks because
a) It is new
b) IOS 7 is a much lighter platform than Android.
Its new CPU can't beat Atom, and its GPU is only marginally faster than Adreno 330. Not to mention the iPhone's (comparatively) horrible battery life.

posted on 19 Sep 2013, 18:30 3

92. CX3NT3_713 (Posts: 2283; Member since: 18 Apr 2011)


"Making something new is hard, taking peoples money, for same hardware is easy"

posted on 20 Sep 2013, 11:06

106. moroninc (Posts: 193; Member since: 14 Jul 2012)


i love the "Junk business" your iOS7 took ideas from, hey it is not innovation if it isnt stealing right? knowing you can't dominate the smart phone market might as well give up now and call it a niche` market your aiming for right?! ... "Right is hard", damn right its hard maybe you need to spend less time around the coolers at the courthouse than really innovate eh Apple.

posted on 19 Sep 2013, 09:14 14

2. intos (Posts: 90; Member since: 06 Jan 2012)


hey timy... also to repeat is easy ...

posted on 19 Sep 2013, 09:17

4. JunkCreek (Posts: 407; Member since: 13 Jul 2012)


Hey, here is one. JunkCreek.

posted on 19 Sep 2013, 09:24 4

6. _Bone_ (Posts: 2155; Member since: 29 Oct 2012)


Ironically their most impressive phone to date gets the least buzz. The 5S is a surprisingly major step forward, SW, HW-wise it's the snappiest thing around by some margin. It just doesn't catch your attention.

posted on 19 Sep 2013, 11:53

57. Googler (Posts: 813; Member since: 10 Jun 2013)


The fundamental problem is the S it has in the name. The S4 also made some big improvements but it looked way too much like the S3 so never gets the credit it deserves. Both phones did bring big improvements, but won't be looked back that way.

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