Apple bosses interviewed: 'We're not in the junk business... new is easy, right is hard'
0. phoneArena 19 Sep 2013, 09:09 posted on
In an extremely rare complete interview session, the CEO Tim Cook, alongside lead designer Jony Ive, and the newly promoted software chief Craig Federighi, the who-is-who of Apple, sit down to talk shop with Bloomberg reporters...
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1. PhoneArenaUser (Posts: 5482; Member since: 05 Aug 2011)
Excuses, excuses and again excuses...
3. Droid_X_Doug (Posts: 5876; Member since: 22 Dec 2010)
More like arrogance, arrogance, arrogance. Right is hard? Puhlease. How about hubris is easy and humble is impossible for that crew.
5. PhoneArenaUser (Posts: 5482; Member since: 05 Aug 2011)
"More like arrogance, arrogance, arrogance."
That's fits too.
38. NexusKoolaid (Posts: 298; Member since: 24 Oct 2011)
Lol... Apple Maps. Guess right is too hard for them.
83. Chaseism (Posts: 82; Member since: 08 May 2013)
I didn't see anything in that article that was anything different than what Apple has said in the past. A lot of you guys are new to the Smartphone/Consumer electronics work (aka post 2008). You guys don't seem to understand that what you call arrogance is the exact reason you aren't carrying a Blackberry or a Windows Mobile Phone (note I didn't say Windows Phone). People scoffed at Apple's "arrogance" before they released the iPhone and is only because Apple released the iPhone that you have your Android phones. You can hate on Apple all you want, but what was said here is nothing new.
Apple has indeed never been about market share. I've said this for about 4 years now, but if Apple was concerned with market share in the way of being the most dominant player, they would allow manufacturers to produce phones with their OS. Same thing with their computers. Instead, Apple does it themselves. And their speech quality has always been in existence. That's why Forstall was fired for Maps. If anything Tim Cook cares more about user experience than Steve Jobs (you're holding it wrong).
And what is absolutely annoying about your post is that it's people like you that screamed that Apple's OS was old and stale. Then, they fire the guy that made it old and stale and within 7 months (from his firing to when the OS was announced at WWDC) they have something new. But even when they change things in a ridiculously short amount of time...something we've all wanted... you complain about it.
You prove that you aren't really here because you love technology. You're here because you want to troll Apple. Apple could create a cure for cancer and you'd sit back and complain about it.
87. PhoneArenaUser (Posts: 5482; Member since: 05 Aug 2011)
Because blind fanboys are desperate.
103. jaytai0106 (Posts: 1321; Member since: 30 Mar 2011)
I can't say I'm an Apple troll, but I don't like iOS a bit. Even though I do think it is a very stable OS but it's just not my personal preference. However, I do have to agree with you here. Apple made a very solid OS from the very beginning. Even though the update to add new features most users wanted was slow compare to Android, we can't really complain. If you would look at car industry, for Toyota for example they usually don't change the look of a model too much until a few years later. A company who value the quality of their product is going to take time to make sure what they push out is going to be nearly perfect. Like I say before, look at Ford who put out an all touch screen control panel in their car... It was cool when it came out but they never thought of who was time to look down and go through the menu to just to change the temp of your car.
Once again, I'm an Android fan but I am open to all OS. To me, competitors made all the OS better. Without iOS, Android might not be where it is today. All the Android fans can laugh at iOS all they want, but iOS is the one we should be thank for.
9. InspectorGadget80 (Posts: 6588; Member since: 26 Mar 2011)
They haven't innovated anything since the first ipod.
16. PapaSmurf (Posts: 8706; Member since: 14 May 2012)
That's too harsh. I haven't seen anything spectacular from Apple since the iPhone 4.
24. Daftama (Posts: 563; Member since: 03 Nov 2012)
Wait icarp 6 lunches three versions the regular 6 6c 6xl 5.0 maybe 5.3 that's facts from inside it's already in the works
76. tedkord (Posts: 4969; Member since: 17 Jun 2009)
Way too harsh. Apple makes good products that work well. No, they don't innovate as much as they like to project, but they do make solid products
82. PapaSmurf (Posts: 8706; Member since: 14 May 2012)
You're probably one of the few Android users I know that will tell it like it is instead of being biased. I agree 100%.
41. Samsungadroidrules (Posts: 104; Member since: 28 Jul 2013)
They Keep on Talking Talking, Explaining Explaining, Hyping, Hyping. Come on, LG is Beating your Phones lately Tim Cocky and the gang. Please Be innovative, not just talk and talk.
75. Martin_Cooper (Posts: 462; Member since: 30 Jul 2013)
By beating you mean selling 10 times less than Apple's iPhones? LG is around 4.7% of total android market share. Android has 80% of world market share. iOS has 13%. That means LG has around 3.5% world market share in all smartphones. Yep LG is killing apple. Can you explain what is innovation? I havent seen anything crazy innovative by android. Fingerprint scanner that blends with the phone design, works fast and is great isnt innovation?
94. rightcue805 (Posts: 55; Member since: 08 Jul 2013)
why in the hell would you want a fingerprint scanner? it is getting hyped up just like siri did. It will fail and be a pain in the ass just like siri is
104. jb4674 (Posts: 140; Member since: 05 Apr 2013)
When a company charges its customers a premium for their products, it is expected that said company will innovate their offerings for that type of premium.
Fingerprint scanners have been used in laptops and peripherals many years ago and they were a failed trend. Just because Apple was able to stuff a fingerprint scanner underneath a button doesn't qualify for innovation.
Apple innovated the phone market when they originally developed IOS. They had a groundbreaking idea and it paved the way for other companies to build up on that concept. Since then, there hasn't really been that much innovation from Apple with regard to the iPhone.
51. NexusKoolaid (Posts: 298; Member since: 24 Oct 2011)
There's increasing pressure to Apple to innovate. They're sure there's a right way to go about it, but "right is hard". Maybe this is the executive team's cry for help - they don't know what to do.
105. jb4674 (Posts: 140; Member since: 05 Apr 2013)
You're absolutely correct. No Steve Jobs, no Apple.
It's time to bring Woz back.
52. androiphone20 (Posts: 1474; Member since: 10 Jul 2013)
lol androids be like I got
79. ardent1 (Posts: 1997; Member since: 16 Apr 2011)
Making excuses are easy. Delivering a damn good product is hard.
You look at customer satisfaction, you look at how android users are switching to the iOS platform, and you look at actual benchmarked analysis --
7335/the-iphone-5s-review/-- the iPhone flagship continues to dominate in the performance wars.
In the real world, not some anonymous person posting on phonearena.com, Apple continues to thrive against android's domination.
91. Googler (Posts: 813; Member since: 10 Jun 2013)
Users switching between iOS and Android is a two way street. Please try again.
98. woodshop20 (Posts: 459; Member since: 14 Sep 2013)
IPhone dominates in benchmarks because
a) It is new
b) IOS 7 is a much lighter platform than Android.
Its new CPU can't beat Atom, and its GPU is only marginally faster than Adreno 330. Not to mention the iPhone's (comparatively) horrible battery life.
92. CX3NT3_713 (Posts: 1960; Member since: 18 Apr 2011)
"Making something new is hard, taking peoples money, for same hardware is easy"
106. moroninc (Posts: 182; Member since: 14 Jul 2012)
i love the "Junk business" your iOS7 took ideas from, hey it is not innovation if it isnt stealing right? knowing you can't dominate the smart phone market might as well give up now and call it a niche` market your aiming for right?! ... "Right is hard", damn right its hard maybe you need to spend less time around the coolers at the courthouse than really innovate eh Apple.
6. _Bone_ (Posts: 2135; Member since: 29 Oct 2012)
Ironically their most impressive phone to date gets the least buzz. The 5S is a surprisingly major step forward, SW, HW-wise it's the snappiest thing around by some margin. It just doesn't catch your attention.
57. Googler (Posts: 813; Member since: 10 Jun 2013)
The fundamental problem is the S it has in the name. The S4 also made some big improvements but it looked way too much like the S3 so never gets the credit it deserves. Both phones did bring big improvements, but won't be looked back that way.
7. WHoyton1 (Posts: 1627; Member since: 21 Feb 2013)
Its almost as if they know they are not innovating anymore...
50. frydaexiii (Posts: 1236; Member since: 01 Dec 2011)
What they actually meant : We don't innovate anymore, but we found out how to resell the same old stuff with minor tweaks at a lower cost for us.
10. PapaSmurf (Posts: 8706; Member since: 14 May 2012)
Their comment about the iPhone 5C lol.
I like Apple, but all I got from this was denial.
11. JunkCreek (Posts: 404; Member since: 13 Jul 2012)
They're not in a junk business, they're selling garbage.
21. Castro90 (Posts: 38; Member since: 10 Feb 2012)
oh c'mon. he made effort to come up with a good pun, give him a fighting chance!
37. McLTE (Posts: 711; Member since: 18 Oct 2011)
I have to agree with you Smurf.. I disagree also.
I hate Apple.. I really really do. BUT.. I will never say their products are "garbage", because they aren't. Apple makes good quality products, which I can totally appreciate.
It's everything else about the company that I hate - closed system, iOS, arrogance and not listening to what the customer is asking for.. etc.
I'm really sick of everyone bashing back and forth about how X or Y phone is garbage, just to incite arguments. Grow up people.
95. rightcue805 (Posts: 55; Member since: 08 Jul 2013)
I love my mac for sure, I hate iphones, i have had the iphone 3g 4,4s and the 5 (for a day) then i switched over the the galaxy s3 becuase I wanted something different. have the expandable memory is really nice.
78. Spikes9s (Posts: 31; Member since: 09 Aug 2013)
I agree with you PapaSmurf, Apple does execute and produce some of the best hardware in the industry, however the truth is that the wanna control us too much by forcing users to use the i(retarded)tunes for everything! I want the freedom to choose how I transfer my files (mp3/videos/fotos/etc) to my device, for me the copy/paste will do just fine without Copertino controling what goes on my phone....
12. HASHTAG (unregistered)
Hate me all you want, but I don't find an issue with the price of Apple products. I can buy an Apple product not having to worry about losing support over a long period.
22. Slammer (Posts: 1074; Member since: 03 Jun 2010)
When I owned Apple products, I never had a problem. However, I never had a problem with service when Windows was the dominant platform and I have not one issue now with Android being the world wide dominant platform. I would not expect to either. Leaving 80% of the world that uses android out on a limb would be rather risky.
29. -box- (Posts: 3823; Member since: 04 Jan 2012)
Tell that to owners of their products over three years old.
My mom got a new Windows 8 Lumia on Monday, and we tried hooking it up to her 2010 muckbook pro (why she opted to get an apple when no one she knows has one I have no clue!). However, because apple doesn't allow direct download of drivers or software - you have to get it from the mac app store which is only available on 10.6+, and hers has 10.5.8 - the laptop didn't recognize the device, even as a USB drive or mass storage device, and prompted us to go to the website to download the Nokia software suite for mac, which isn't a big deal, much like one does for Windows. However, (as previously hinted) it stuck us in an endless loop because in order to download the app, you need the mac app store, and in order to get the mac app store, you need 10.6+ ($30, btw, which is stupid since it'd a service pack, and Microsoft gives those out for free), but in order to download and purchase 10.6 you need the mac app store which requires 10.6+. End result, she'll probably have to take an afternoon off to go to the apple store to see if they can install a newer OS iteration for her just so it is done right.
Fun addendum: we tried plugging in my sister's ipod touch to the same laptop to move some music onto it, and it said it needed a newer version of itunes to work with it, which put us in the same dilemna!
40. McLTE (Posts: 711; Member since: 18 Oct 2011)
THIS is why I HATE Apple! Well, one reason anyway. I swear, they try to make things as hard as possible.
47. Napalm_3nema (Posts: 1151; Member since: 14 Jun 2013)
FUD, much? I have downloaded programs from outside the Mac App Store on OSX 10.9 Mavericks. You need to go into settings and select "Install from Anywhere."
85. a_merryman (Posts: 685; Member since: 14 Dec 2011)
I love it when people don't know how to use the technology they own and instead blame the manufacturer for their inability to learn. The first thing I do with any electronic device or app is go into the settings and change it to how I want, I cant understand why anyone wouldn't...
86. -box- (Posts: 3823; Member since: 04 Jan 2012)
The computer has 10.5, not 10.9.
I'm not sure it would make a difference whether we had the "install from anywhere" enabled, as the computer is telling us the only way to get the software is to get the mac app store, and the only place I'd trust to get the software is from there (Microsoft and Nokia don't offer the Nokia Phone Connector for mac program themselves, their sites redirect to the mac app store)
59. quakan (Posts: 1199; Member since: 02 Mar 2011)
"apple doesn't allow direct download of drivers or software"
Come back when you or your mother learn how to use a Mac, until then spare us with the ignorance.
88. -box- (Posts: 3823; Member since: 04 Jan 2012)
The computer is telling us the only way to get the software is to get it through the mac app store, and the only place I'd trust to get the software is from there (Microsoft and Nokia don't offer the Nokia Phone Connector for mac program. If there is an alternative, it wasn't presented to the normal user. I'm a very advanced user (for Windows) and I didn't care to learn any other ways to get the program, or risk causing my mom any more headache with the POS by downloading things from outside the walled garden. Mac OS is already relatively insecure, why deliberately introduce programs from an unknown source?
30. Penywyz (banned) (Posts: 255; Member since: 13 Aug 2013)
You do realize that Motorola (1928) Samsung(1938) LG(1958) have been around A LOT LONGER than Apple right? I seriously doubt they're going to disappear over night.
So what is your point exactly?
65. roldefol (Posts: 2999; Member since: 28 Jan 2011)
But Motorola (1928) has been bought by Google (1998), and Nokia (1967) by Microsoft (1975). Even the oldest companies (Hostess, 1919) can go bust if they don't keep up with market demands or don't manage themselves well.
Longevity is not a guarantee of future success.
35. SellPhones82 (Posts: 521; Member since: 11 Dec 2008)
What about iPod Touch 4th Gen owners? Device released last year (Nov 2012 I believe) and does NOT get iOS 7. So unless your idea of a long period if time is less than a year, I cannot agree with your comment. Also still have no idea how they will handle the iPhone 5 now that it has been discontinued. They can use that as their reason to no longer support the device just like the did with the Gen 4 iPod.
69. feres13 (Posts: 306; Member since: 23 Dec 2011)
The iPod touch 4th gen has been released more than 3 years ago. You're talking about the 5th gen which got the update
55. artealis (Posts: 98; Member since: 15 Dec 2010)
hi, my ipod touch stuck with ios 4, and its just about 2-3 years since i bought it.
very long period huh.
now i put that junk in the bathroom as a clock, i cannot download any apps, its now just an mp3 player with metal back casing
no more apple products for me.
96. rightcue805 (Posts: 55; Member since: 08 Jul 2013)
are you serious? i had to call apple for my computer and they wanted to charge me like 50 bucks to even talk to me.. piss off long period support.
13. SonyXperiaNexus (Posts: 374; Member since: 01 Oct 2012)
"New is easy. Right is hard"
"New" is so easy that they still cant do it and "right" is so hard that they need to copy it from others.