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Apple announces impressive iOS sales numbers

Posted: , by Michael H.

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Apple announces impressive iOS sales numbers
In the incredibly long buildup to the news we really want to hear, the announcement of the new iPhone and details on Assistant, Apple has been giving some interesting numbers on iOS sales, market penetration, and enterprise adoption. 

The big number is 250 million, which is how many total iOS devices Apple reports that it has sold. That is a huge number, and the vast majority of it is made up of iPhones. Apple also revealed that the iPhone 4 has accounted for half of all the iPhone sales since the OG iPhone was released in 2007. Of course, the iPhone 4 also had the longest shelf life of any iPhone, since the AT&T version launched in June 2010. iPhones usually have just a one year cycle, but the iPhone 4 has had 16 months as the primary Apple phone on the market. The Verizon variant obviously has a lot to do with these sales numbers as Apple has also noted that iPhone sales have grown 125% year-on-year. On top of that, Apple has said that 93% of Fortune 500 companies are "testing or deploying" the iPhone. Again, this could be very misleading. The statement could be considered true if even a few employees at each company use an iPhone, we just don't know at this point.

The iPad is also still the dominant tablet, although not as dominant as it once was. Apple is reporting that 75% of tablets sold are iPads, which seems impressive at first, but it also points to Apple's tendency to focus on a currently big number rather than mention that those numbers are on decline. Still, as of now we will have to agree with Apple's statement that customers don't want tablets, they want iPads, because as yet, many consumers probably don't understand the choices available, especially with dead devices like the PlayBook still lining store shelves. 

Apple has also said that based on browsing data, iOS makes up 61% of the smartphone market. Again, we're not sure to understand what to make of this, as a recent report from Net Applications had iOS at just 55% of the global smartphone market. Both of these numbers put Apple in the lead of global smartphone usage. We've been reporting a lot recently that Android is ahead in sales, but we have to remind you that's just in current sales. Apple still has a big lead in overall market share, although Android has been outselling the iPhone in quarterly reports recently. 

Now on to the hardware and software announcements!

14 Comments
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posted on 04 Oct 2011, 13:07 3

1. wassup (Posts: 565; Member since: 23 Jun 2011)


lol yeah right! apple stop pulling s**t out of your ass.
Android is ahead, and you know it.
lol see ya'll later.

posted on 04 Oct 2011, 13:11

2. Alantef (Posts: 284; Member since: 14 Sep 2011)


i tried and i couldnt have said it any better....chipotle on me

posted on 04 Oct 2011, 13:12 2

5. MichaelHeller (Posts: 2668; Member since: 26 May 2011)


Android has pulled ahead in monthly sales and quarterly market share, but Apple still has the lead in total market share.

posted on 04 Oct 2011, 13:11 2

3. Sniggly (Posts: 6920; Member since: 05 Dec 2009)


Apple has been very disingenuous at this address so far. I'm chuckling at them using browser usage as if it reflects overall actual market share.

posted on 04 Oct 2011, 13:15 4

6. MichaelHeller (Posts: 2668; Member since: 26 May 2011)


Apple has been skewing numbers to fit its marketing as always. At this point, I don't bother with an adjective like "disingenuous", let's just say the numbers are being Appled.

posted on 04 Oct 2011, 13:28

8. Sniggly (Posts: 6920; Member since: 05 Dec 2009)


Speaking of vernacular being changed due to Apple, I predict that snarky/upset people in a few years will replace "Screw you!" with "Sue you!"

posted on 04 Oct 2011, 13:12

4. remixfa (Posts: 13903; Member since: 19 Dec 2008)


250 million x 600 a piece (what they charge carriers and full retail) =$150,000,000,000.. thats 150 BILLION dollars from iphone sales.

finally, something impressive out of todays announcements.. lol

posted on 04 Oct 2011, 13:22

7. ?????????? (unregistered)


Is that all apple got. !there goes apple down the hill! Didn't meet my expectations. Unfortunatelly some android products got better stuff and if not they'll beat anything in a couple of months you'll see

posted on 04 Oct 2011, 13:34

9. snowgator (Posts: 3205; Member since: 19 Jan 2011)


I am not downgrading the numbers, but does anyone besides me feel that Apple may still be in the lead, but it's complete dominance seems to be over?

posted on 04 Oct 2011, 13:57

10. TKFox007 (Posts: 303; Member since: 02 Nov 2010)


I agree that the dominance is over, all the lawsuits Apple has been creating seem to be proof of that, why else would they be trying so hard to nerf their competition?

posted on 04 Oct 2011, 13:59 2

11. remixfa (Posts: 13903; Member since: 19 Dec 2008)


this is total fail. sorry.. fail fail fail. being objective and looking at the playground that apple is playing in.. i think they have lost sight of innovation. it happens when companies get too big.. they stop paying attention to what is happening around them.. then they get left behind. With what android and WP7 have been bringing to the table and what they are announcing for new features, this was a total fail on apple's part.

mark this date as the beginning of the exodus from apple's camp for many except the most hardened apple fans. If this is what sprint made a 4 year deal on if there was truth in that.. i feel REALLY sorry for them.. lolol

posted on 04 Oct 2011, 13:59 1

12. gdbw (Posts: 15; Member since: 18 Dec 2009)


between 1pm & 3pm on 10/4/11, apples stock has fallen by $12. Now that says something because all apple said was: "hey kids, here is the exact same toy we released a year and a half ago, we just put a bow on it this time. Now give us your money cause we know whats best!!!"

posted on 04 Oct 2011, 14:03

13. taz89 (Posts: 2014; Member since: 03 May 2011)


as always apple and there stats

posted on 04 Oct 2011, 15:24

14. Ikechukwu (Posts: 136; Member since: 03 Oct 2011)


fail!!! just very few new stuffs... fail!!!

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