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Apple and Samsung dominated 71% of the US smartphone market in 2015

Apple and Samsung dominated 71  of the US smartphone market in 2015

When we speak of the top of the global smartphone industry's Olympus, it's always been Apple and Samsung playing God while the rest are watching from below. Many dream of disrupting their stronghold and boast how their products offer much better value for your hard-earned cash. But the stretch between the top dogs and the rest of the pack battling for what's left of the bone is cosmic, and that's not about to change anytime soon. Thankfully, it's yet to stop anyone with a competitive product in them from trying.

Parks Associates' research

Parks Associates' research

Global market share is one thing, but narrowing the perspective over the US market's borders makes for another interesting perspective on Apple and Samsung's dominance and one-on-one competition. According to Parks Associates' research, Apple is the leading player in North America, with 40% of market share in its grasp by the end of 2015. At 31%, Samsung has a fair bit of catching up to do, and the closest competitor to the two is LG, at a comparatively meager 10% market share.

It shall be interesting to see whether the upcoming LG G5, a rather interesting smartphone by the looks of it, will eat into Apple and Samsung's market shares, despite the two's traditionally strong competition. Apple is going to introduce significant changes with the iPhone 7 & 7 Plus in the second half of 2016, and is also rumored to unveil an aggressively priced iPhone with up-to-date hardware and features in March. The three offerings are sure to attract potential upgraders and Android switchers, perhaps more so than the Samsung Galaxy S7, which is shaping up as an incremental upgrade over its technologically impressive predecessor.

the smartphone market is a difficult place to do business in.

Still, the smartphone market is a difficult place to do business in, even if you are Apple, Samsung, or LG. The reason for this is saturation. The research says that 80% of US "broadband households" now own a smartphone, and while we're at it, Western European countries exhibit similar saturation percentages (with Spain holding a striking 90%). Still, there is hope for the mature, highly saturated US markets, as one-third of iPhone owners and some 30% of Samsung's crowd are rocking two-year old handsets and probably consider upgrading.

To conclude the overview, here is some random interesting trivia from Parks Associates for mobile enthusiasts. You sure love watching videos, don't you?

  • More than 70% of smartphone users in America now watch short streaming video clips, and more than 40% watch long streaming videos
  • Almost 40% of smartphone users use the voice recognition function; among iPhone users, more than half have used Siri.
  • 36% of users use Wi-Fi calling
  • 35% stream music from the phone to speakers
  • 26% use a payment app for purchases at a retail location
  • 24% stream video from the phone to a second screen (e.g., TV, PC, etc.)

source: Park Associates

24 Comments
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posted on 11 Feb 2016, 04:36 4

1. HugoBarraCyanogenmod (Posts: 1035; Member since: 06 Jul 2014)


Apple Samsung duopoly Only happen in USA. Not in Asia market

posted on 11 Feb 2016, 04:49 4

3. TerryTerius (Posts: 1583; Member since: 10 Apr 2014)


Apple is the top smart phone seller in China. Its share is 27%, while Huawei is 24%.

I'm not sure about the rest of Asia though.

posted on 11 Feb 2016, 05:13

5. hanabi (Posts: 177; Member since: 08 Oct 2015)


In china huwei is at top, then xiomi and then apple comes at third, samsung at 5th

posted on 11 Feb 2016, 05:21

6. TerryTerius (Posts: 1583; Member since: 10 Apr 2014)


http://us.kantar.com/tech/mobile/2016/importance-of-us-and-china-markets-to-mobile-brand-success/

posted on 11 Feb 2016, 05:22

7. TerryTerius (Posts: 1583; Member since: 10 Apr 2014)


Apple replaced Huawei at the top in the last quarter.

posted on 11 Feb 2016, 05:36

8. Supersonic (Posts: 180; Member since: 15 May 2015)


You are in which world?
Huwei is top with 15%, Xiomi with 13% and Apple is with 12%. Please only comment when you know the data right.

posted on 11 Feb 2016, 05:57 2

10. TerryTerius (Posts: 1583; Member since: 10 Apr 2014)


Source? I'm using Kantar's most recent data. To the best of my knowledge, they've always been reliable. Though I'm more than happy to learn more accurate information if you have it available.

posted on 11 Feb 2016, 07:45 2

14. joseanand (Posts: 27; Member since: 14 Aug 2014)


nope. Xioami was no.1 in china 2015 with 15.2% market share.

second huawei with 14,7% market share and apple third with 12.5%.

data source : Canalys and Strategy Analytics

news source: blogs.wsj.com/digits/2016/02/01/xiaomi-ends-2015-a​s-chinas-smartphone-king/

posted on 11 Feb 2016, 07:47 2

15. Finalflash (Posts: 2791; Member since: 23 Jul 2013)


Your data only takes into account the major metro areas of China. His takes account over all of China. They mentioned that in an analysis of the Kantar data here and on other sites.

posted on 11 Feb 2016, 22:46

22. ibend (Posts: 3769; Member since: 30 Sep 2014)


yeah right, wsj is more legit for this stuff

posted on 11 Feb 2016, 22:59

23. Supersonic (Posts: 180; Member since: 15 May 2015)


It is all over the net Terry. Only you should have patience to look for it

posted on 11 Feb 2016, 04:37 11

2. Nallaikumaran (banned) (Posts: 61; Member since: 14 Sep 2015)


Latest U.S. smartphone market numbers show Apple in the lead, but Samsung is catching up - This is a true story. check out Apple news site (9to5mac, Appadvice

But iPhonearena? Apple fanboys?

posted on 11 Feb 2016, 05:03 2

4. TerryTerius (Posts: 1583; Member since: 10 Apr 2014)


How is it fanboyism to say Apple and Samsung lead the US market? That's just factually accurate. Apple is the largest smartphone manufacturer in the U.S, and Samsung is the second largest. I honestly don't understand how objective truth can be fanboyism. Yes, Samsung is slowly gaining ground. Statement is still true though.

posted on 11 Feb 2016, 07:49 5

16. joseanand (Posts: 27; Member since: 14 Aug 2014)


apple lost market share. and samsung gained market share.

end of story.

posted on 11 Feb 2016, 05:37 12

9. Supersonic (Posts: 180; Member since: 15 May 2015)


You are absolutely right. Iphonearena does not paint actual story. The Actual story is Apple marketshare is falling in US.

posted on 11 Feb 2016, 06:13 4

12. Macready (Posts: 858; Member since: 08 Dec 2014)


And it's falling in Europe too. The only reason they gained in China, is because the new iPhones 6S/6S Plus, were available 30% longer during the last quarter, compared to 2014. Basically an earlier release painting a more rosy picture. Over the same actual sales period after introduction, sales might have dropped there too.

posted on 11 Feb 2016, 06:25 4

13. TerryTerius (Posts: 1583; Member since: 10 Apr 2014)


That is true. It's falling in the US, Japan, and nearly all of Europe.

posted on 11 Feb 2016, 06:05 3

11. twens (Posts: 959; Member since: 25 Feb 2012)


All I know is the current iPhones are nice but boring, their camera needs a serious update as well. The current Samsung phones are nice with great camera but battery life is poor. Let's see who gets my money with their next flagships.

posted on 11 Feb 2016, 09:17

17. Kary1 (Posts: 300; Member since: 26 Jun 2015)


And this is the problem. People who think there are only two choices, and describe the existing products as "nice" when they really suck. But without doing research, who would know any different?

posted on 11 Feb 2016, 13:59

18. TechieXP1969 (Posts: 8820; Member since: 25 Sep 2013)


Samsung has a lot of catching up to do? I bet Samsung sold more phone in 2015 than any single phone making OEM.

Also 31% is very lose to 40%. With iPhone sales dropping, that gap could be even closer for 2016.

Samsung is in a prime position. They are the top selling Android OEM. No company has ever sold 430M+ phone in a year before.

Once Apple falls on their iPhone face, Samsung will be there to pick up the pieces (customers). Sammy doesn't have to depend on phones sales like Apple and HTC have too because they dont have anything else that makes equal amounts of money.

Without the iPhone Apple dies. Without the Galaxy, Samsung will lose money, but won't die out.

posted on 11 Feb 2016, 15:39

19. xocomaox (Posts: 122; Member since: 14 Dec 2015)


Apple makes a killing on their other hardware like Macbooks, iMacs and tablets. They have revenue elsewhere such as the apps store and Apple Music/TV. The iPhone is not the only thing keeping them going.

I'm not too interested with either OEM, as they can't seem to produce a phone for power users (Knox and iOS plus lacking storage space). But they both have plenty of life left, with Samsung's other ventures and Apples brand recognition going for it.

posted on 11 Feb 2016, 19:45

21. TerryTerius (Posts: 1583; Member since: 10 Apr 2014)


The iPhone is close to 60% of their revenue. It is absolutely the backbone of their company.

MacBooks, iMac's and iPads combined don't even come close to making up for that.

posted on 11 Feb 2016, 23:02

24. Supersonic (Posts: 180; Member since: 15 May 2015)


Funny post. Apple makes almost 70% profit from smartphone. And you know why Apple able to sell their product at sky high price? That is only for fanboys like you.

posted on 11 Feb 2016, 16:07

20. mudcat62 (Posts: 11; Member since: 15 Sep 2015)


This is taking into account all Samsung phones. All the free Samsung phones and the buy 1 get 1 goes into the total. If they break out premium phones, there is no comparison. That Apple leads with premium phones says it all. Most of Samsung 31 percent is freebie phones.

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