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Apple and Google change app rankings to reward 'sticky' apps

Posted: , by Ken N.

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Apple and Google change app rankings to reward 'sticky' apps
On some level, we all knew the app rankings were flawed. Particularly among the 'Top Free' apps, we've all downloaded countless 'Top' apps that really turned out to be duds. And that's exactly how they got to the top; by being enticing, and getting lots of downloads.

But experts have noticed a recent change in both Google's Android Market and Apple's App Store. Apps are seemingly getting more recognition for retention, while the pretty-faced-lemon apps are dropping in the rankings.

Peter Farago of Flurry, an analytics firm, offered the following: "We've been noticing changes in 'Top Free' rankings for at least three days now...From our point of view, Apple is absolutely considering more than just downloads, which we believe is the right direction to go to measure the true popularity of an app."

The changes in the App Store mirror those recognized in the Android Market last month. Experts say that the revised algorithm must be taking into account Daily Active Users (DAU) and Monthly Active Users (MAU). So frequently accessed apps like Facebook, Twitter, and Pandora are rising to more appropriately prestigious app rankings. Have you noticed the change?

source: Guardian

9 Comments
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posted on 19 Apr 2011, 14:35 6

1. Evo Rocker (unregistered)


Android is superior apple is weak

posted on 19 Apr 2011, 15:59 3

2. fishpower187 (Posts: 88; Member since: 22 Feb 2010)


and you're a fag

posted on 19 Apr 2011, 16:00 2

3. Speardj (unregistered)


How about the next time you have a thought, just let it go.

posted on 19 Apr 2011, 16:39 1

5. The_Miz (Posts: 1496; Member since: 06 Apr 2011)


Shut up

posted on 19 Apr 2011, 16:19

4. JeffdaBeat (unregistered)


So is Apple and Google spying on my usage to see how long I play "Tiny Wings" or something...

posted on 19 Apr 2011, 16:40 1

6. The_Miz (Posts: 1496; Member since: 06 Apr 2011)


Read the article. They are trying to make sure "good" apps get in the top rankings based on amount of usage rather than which app has the biggest balls.

posted on 19 Apr 2011, 17:27

7. remixfa (Posts: 14080; Member since: 19 Dec 2008)


no, read.. they said "they are adjusting it by daily active downloads and monthly active downloads.. instead of just total overall downloads like it was before. silly.

posted on 19 Apr 2011, 18:08

8. JeffdaBeat (unregistered)


I read it, I just didn't understand it completely. I'd read on another site that it was going to be based on actual usage so I was confused a bit on how it was being changed. So basically, had it remained the same, Angry Birds with it's millions of downloads may never have been topped by another app that is being downloaded more agressively, but didn't have the total download count. Thanks for clarifying dude!

posted on 19 Apr 2011, 19:38

9. has worked for both sides (unregistered)


any one who says the iphone is better than the droid doesnt know shit and should keep there brain washed thoughts to them self and what i mean by brain washed is the majority of the iphone population that only have the iphone because everyone else has it, so if you wanna be the ultimate conformist fag than go right ahead but if you want a phone based on specs speed and capabilities for the same price, cheeper in some cases go with android i dont give a fuck what any one says ive worked for both companies and had both phones and i can talk all day about how the droid is better

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