Apple allegedly fronting Sharp north of $1 billion to make the high-resolution displays of its future
0. phoneArena 17 Aug 2011, 04:27 posted on
Apple was rumored choosing between Sharp and Toshiba last year for the next generation displays to go into its gadgets, but the word these last days is that Sharp's technology has won, and Apple is giving it $1+ billion for new equipment...
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1. Droid_X_Doug (Posts: 5279; Member since: 22 Dec 2010)
Cupertino is taking measures to keep costs in check. But they are also taking measures to keep supply available for iStuff and out of the hands of competitors. Notice how Sharp doesn't compete with Apple?
2. andro (unregistered)
The simple fact here is that apple is moving away from companies it cannot apply total control over or campanies which aren't passing it out with superior products.
3. pong (unregistered)
They should buy it, it's bad for the economy just sitting on a bunch cash. Let it circulate!!!
4. p0rkguy (Posts: 677; Member since: 23 Nov 2010)
Honestly Sharp can probably get more out of Apple if they pushed it. Apple is just asking around display manufacturers that they're still on neutral grounds with them. If there aren't any suppliers for Apple, Apple will either have to push out entry-level and mid-level products, cut profit margins, increase prices, and/or create their own display manufacturer. Right now they don't have a lot of choices on which manufacturer.
That's what happens when you attempt total dominance while still being supplied by other manufacturers and end up making them enemies.
5. cheetah2k (Posts: 737; Member since: 16 Jan 2011)
Tough luck for Apple alienating themselves thru patent wars. Evntually apple will end up having to build their own manufacturing plants using their own technology to make their products affordable. Apple can kiss Big profits goodbye when this happens.
The likes of Lg & Samsung already have this game won hands down :)
6. nyamo (Posts: 274; Member since: 19 Mar 2011)
sharp deals in android, but only in japan. and considering that most of the sharp android phones are on docomo while softbank has the iphone, it woul be safe to assume that sharp is a good bet for a new supplier of parts. also i thhink this is great news, sharp as a brand may not be a known elsewhere but in asia sharp is king and the displays they are capable of making are of top quality
7. biggles (Posts: 208; Member since: 15 Oct 2009)
Sharp? Really? Glad I'm not invested in iOS.
8. wumberpeb (Posts: 406; Member since: 14 Mar 2011)
While I dislike Apple and their strong-arm tactics and cult-like following, I can't say I wouldn't do the same if I were planning on the next best screen for my upcoming device. Nobody's in the business to pay more than they have to. If I were Steve Jobs, I'd probably bully people around too...
...and if I were Steve Jobs, I'd also kick myself in the nuts several times because I look like an idiot in black turtlenecks