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Apple CEO Tim Cook speaks about iPhone prospects and the significance of iPad

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Apple CEO Tim Cook speaks about iPhone prospects and the significance of iPad
Apple chief executive Tim Cook spoke at the Goldman Sachs Technology conference yesterday, and as always he had a few interesting thoughts to share about the industry, rivals and the unique position of Apple.

It didn’t go without a couple of zingers aimed at Android of course as Cook was quick to point out Apple is the only company revealing actual sales data for its devices.

But the Apple CEO also spoke about the opening in smartphones, the superstar team of Apple executive and Apple’s commitment to deliver only great products.

We’ve highlighted 5 key points from the presentation, so take a look.

On iOS vs Android

"I've no ideas what [the iPad] marketshare is as we're the only company who comes out with the actual number of products we sell, but when it comes to usage … on Black Friday the product there was the most online shopping done on was an iPad. It was twice as large as the total of every Android device …The data is very clear that customers use them a lot more….I'm not sure what people are doing with those other products."


On smartphones

"I see a market that's is incredible to be in, maybe one of the best markets of all time."
"This may surprise you, but iPhone is only available to maybe 50% of subscribers in the world. There's enormous opportunity."


On the Apple team

"When I look around the executive table I see superstars. I see people that are at the very top of their game. I see people like Jony Ive, who I think has the best taste and is the best designer in the world. He's now bringing his talents to our interfaces that I'm excited about…. I see all these guys who are so focused on product and at the top of their game and it's a privilege to be part of that."
"The people I work with don’t view that there are limits."


On the Apple philosophy

"Customers want a great experience. They want that 'aha moment when they use a product. Companies deliver specifications when they can't deliver the experience. Do you know the speed of an AX processor? You probably don't. What most people want is a great experience…

"I'm not going to comment on what we're going to do in the future as that releases the magic and I'm not going to do that."

"The only thing we'll never do is make a crappv product. We're going to make a great product. That's the only religion we have. We want to do great products…"

On iPads

"Across last year there were more iPads sold than HP sold in PCs across their entire line-up. There has been a sea change here, and we're early in this game. …The industry is expected to triple in the next few years. That's more than the number of PCs sold in the world."

"I think this is going to be the mother of all markets."

Hit the source link below to learn see Tim Cook speak about all those things in much greater detail.

source: Apple

23 Comments
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posted on 13 Feb 2013, 07:56 12

1. Droid_X_Doug (Posts: 5712; Member since: 22 Dec 2010)


Tim can be excused for being a bit biased. Time for iOS to update its UI.

posted on 13 Feb 2013, 08:06 1

3. wendygarett (unregistered)


But cook says the future, will never show magic to us, just gave us the great experience :)

posted on 13 Feb 2013, 08:39 1

10. imsickwithsmartphone (Posts: 153; Member since: 28 Jan 2013)


lol...
another marketing gimmick XD

posted on 13 Feb 2013, 08:03 2

2. rusticguy (Posts: 2826; Member since: 11 Aug 2012)


CEOs have to do all the talking when it comes to other OS ... on Android front market share does the talking most of the time ... PR team working overtime :)

posted on 13 Feb 2013, 08:13 6

4. -box- (Posts: 3776; Member since: 04 Jan 2012)


Wow, he's nuts... Ive is a blatant plagiarist of Dieter Rams, apple reveals its sales figures but not specifically (model, new vs refurb vs return vs customer exchange), and apple hasn't released a "great product" any time in recent memory.

posted on 13 Feb 2013, 08:13 3

5. TheLibertine (Posts: 484; Member since: 15 Jan 2012)


You cannot really deny Cook and Apple in general being great at positioning themselves and marketing. But the truth is, they are starting to fall behind in what they call "experience", as Android has grown to deliver both that and freedom at more or less reasonable price points.

posted on 13 Feb 2013, 08:18 5

6. neutralguy (Posts: 1152; Member since: 30 Apr 2012)


don't brag iPad. It will come to a point that people will eventually realize that it's nothing but an entertainment product. It can never replace PCs. All the people I know who owns an iPad gets bored after a month or two of usage. Main reason? Because, I guess, there's nothing to do with it but just play games and surf the web or simple other tasks.

With the advancement of laptops becoming hybrids(laptop to tablet vice versa), I can see the replacement of iPads soon.

posted on 13 Feb 2013, 09:15 2

13. darkkjedii (Posts: 10916; Member since: 05 Feb 2011)


The iPad was never meant to replace pc's. it's meant for entertainment and certain basic computer functions in an extremely portable package. The iPad functions as advertised, and that's one of the many reasons millions including myself absolutely love our iPads. Also laptops sales ate slowly declining not increasing. What's increasing? iPad sales... People love this thing bro, u should do yourself a huge favor and invest n one.

posted on 13 Feb 2013, 09:31 4

15. rusticguy (Posts: 2826; Member since: 11 Aug 2012)


For developers like us this is useless junk. Honestly i prefer a nexus size phone and a notebook over any of Tablets. Even netbooks are better.

posted on 13 Feb 2013, 09:42 4

17. neutralguy (Posts: 1152; Member since: 30 Apr 2012)


my brother have one. and I used to play with it all day and a couple of days with it, I got bored. Sorry but I don't see the need to have an iPad. I rather have surface pro. I really need a laptop for school works and many more that iPad can't easily replace.

It's a great gaming device but it will never ever satisfy me for a longer period of time.

posted on 13 Feb 2013, 09:52 3

18. neutralguy (Posts: 1152; Member since: 30 Apr 2012)


Also, Tim, please don't you ever, never ever again, say these sentences:
"Customers want a great experience. They want that 'aha moment when they use a product. Companies deliver specifications when they can't deliver the experience."

ever again. Last time I checked, people got tired of the experience you've been giving them thru your products for the last 6 years. Yeah true, I can probably agree with you that the first time you hold apple products, those 'aha moments are there. But times changed. These 'aha moments can now also be seen from people with their new gadgets.

Also, in terms of specifications? You're doing it before. You've just stopped because you can't compete anymore with other phone's specification. Yup, you've marketed your specs on the past iPhones, only on the iPhone 5 where it changed.

posted on 13 Feb 2013, 10:55 1

20. quakan (Posts: 1175; Member since: 02 Mar 2011)


I believe that goes for all tablets, not just the iPad. I can't see myself replacing my MBP with a tablet...ever.

posted on 13 Feb 2013, 08:21 2

7. gmracer1 (Posts: 646; Member since: 28 Dec 2012)


I just hurled all over my screen. Thanks.

posted on 13 Feb 2013, 08:25

8. Nathan_ingx (Posts: 3007; Member since: 07 Mar 2012)


Is Tim suggesting that he's going to make the mobile market share to be 100% comprised with iPhones?
He'd better be dreaming!

posted on 13 Feb 2013, 08:32 3

9. universal_galaxy (Posts: 2; Member since: 11 Feb 2013)


" on Black Friday the product there was the most online shopping done on was an iPad".

Thank you! For your information there is a world outside United States Of America where people buy smartphones and tablets which account for sales,..

posted on 13 Feb 2013, 08:43 2

11. Slammer (Posts: 997; Member since: 03 Jun 2010)


Tim is being extremely vague while lying through his teeth. Trying to keep the element of surprise is getting old in Apple's itinerary. Any corporation that doesn't keep track of what marketshare, is just plain idiotic. This is why they are going to slowly fail all over again. They don't care about features and always schlep the "quality products" card.

Has not Apple always made quality products yet faced bankrtuptcy? I've said it many times and I will say it again. This generation needs to wake up and sniff the coffee. Tim has admitted here that they don't worry about features. They only worry about quality. Does this mean Apple does not have what it takes to make a quality, all inclusive feature rich product? Or is it they don't want to because they don't have to?

John B.

posted on 13 Feb 2013, 09:11 1

12. darkkjedii (Posts: 10916; Member since: 05 Feb 2011)


Lets rock in 2013 apple.

posted on 13 Feb 2013, 09:31 5

16. rusticguy (Posts: 2826; Member since: 11 Aug 2012)


Fall like a rock you mean :)

posted on 13 Feb 2013, 10:10

19. Nathan_ingx (Posts: 3007; Member since: 07 Mar 2012)


Yeah, i agree... Apple and you go way back.
Still the same :D

posted on 13 Feb 2013, 09:16

14. piyath (Posts: 150; Member since: 23 Mar 2012)


enough talks Tim. ios should be developed..

posted on 13 Feb 2013, 10:56 1

21. ilia1986 (unregistered)


We want to make a great product. And sue everyone else who does better. Oh yeah.

posted on 13 Feb 2013, 16:08 1

22. jroc74 (Posts: 4720; Member since: 30 Dec 2010)


Another site posted more of what he said. This is interesting from the clip:

"For Apple, innovation is embedded in the culture. "Innovation is strong as ever and in the DNA of the company," said Cook. "Apple is the center of innovation." He added there's no set formula for innovation and if there were one companies with a lot of cash would acquire it. Innovation is about skills and leadership. "Apple has skills in software, hardware and services. The model that grew the PC industry where companies specialized. That model is not working for what consumers want today," said Cook. "Consumers want this elegant experience." The real magic happens at the integration of hardware, software and services. "I think we're unrivaled in that," said Cook."

Well....for starters....didnt Apple buy Finger Works? Siri? Google bought Android, bought bits n pieces of Google Now, other companies and products too.

Didnt Apple strike a deal with Xerox......?

Ok...I get what he's saying that there is no one formula for innovation. But...innovation can be bought.

This part is kinda odd:

"Apple has skills in software, hardware and services. The model that grew the PC industry where companies specialized. That model is not working for what consumers want today," said Cook. "Consumers want this elegant experience." The real magic happens at the integration of hardware, software and services. "I think we're unrivaled in that,"

Tablets are on the rise...but the PC market is far from dead. Consumers want this elegant experience.....well if thats the case....wouldnt Apple be leading in market share? Or ...one could take that to say Android is also considered an elegant experience...according to what Cook said....

And last time I checked....Macs are still near the bottom in market share for desktop PC's.

posted on 14 Feb 2013, 00:31

23. jsdechavez (Posts: 701; Member since: 20 Jul 2012)


He's right. The market for tablets could triple or quadruple in the next few years...but considering the dated UI, will Apple still lead?

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