During the video, if you pause around the :10 second mark, you will see an app listed as Transfer my Data. This is certainly a Nokia app, since it does not appear in the SDK video that gave us a decent tour of Windows Phone 8. How that app functions is not known, perhaps it is a Nokia-centric cloud-based back-up for or may be designed to assist with transferring data from any device.
Another app to take notice of is that Nokia Drive is called Nokia Drive+, which you can spot at about the :23 second point. As Nokia Maps is providing the data for turn-by-turn navigation which will be accessible to all Windows Phone 8 devices, the “plus” is probably meant to provide some distinction for Nokia users. What the plus represents is not known, but it may mean merging other Nokia services, like Nokia Transport and some new augmented reality goodies.
Check out the images and video below.
sources: Nokia Gang via wpcentral