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Analysts finally agree with us: NFC's success lays outside of mobile payments

Posted: , by Michael H.

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Analysts finally agree with us: NFC's success lays outside of mobile payments
We've said it for a while, but there are finally analysts saying it, so obviously that means it's time for the tech world to pay attention: NFC's success lays outside of mobile payments. Don't get us wrong, mobile payments will be huge for NFC, but it is a very limited use case, and there are a lot of other things that can be done with the technology.

Gartner analyst Avivah Litan predicts that NFC payments will hit the 10% threshold in 2015, compared to the process of SMS (texting) payments that is expected to represent 50% of mobile payment volume globally in that same year. So, mobile payments is a very slow-growing market for NFC, but there are a lot of other uses. Dion Hinchcliffe, chief strategy officer at Dachis Group, a social marketing software provider, notes the very easy option for NFC-enabled smartphones to take over in enterprise for ID badges. 

As we've said before, there are also plenty of other uses, like public transport passes, advertising tags, paper ticket replacements, and more. At least some people in the industry are taking notice. 

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posted on 20 Dec 2012, 22:36 3

1. aokde (Posts: 186; Member since: 09 Jul 2012)


The only company i saw that are adopting NFC big time are SONY...NFC enabled everything...

posted on 21 Dec 2012, 00:03

3. eisenbricher (Posts: 971; Member since: 09 Aug 2012)


Nokia as well. They also have some NFC enabled accessories like the powerup, 360 speakers, charging plate, Luna headset and what else.

posted on 20 Dec 2012, 23:52 2

2. jpmcnown (Posts: 34; Member since: 03 Jul 2012)


You should randomly place "apple" somewhere in every article, so we can receive Wendy Garret's pearls of wisdom more frequently.

posted on 21 Dec 2012, 00:08 2

4. thelegend6657 (unregistered)


NFC mobile payment wasn't big all thanks to Verizon blocking google wallet

posted on 21 Dec 2012, 00:21 2

5. wendygarett (unregistered)


You should also thanks to android 4.0 and 4.1 :)

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