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Analyst confuses "possible" for "realistic", claims Apple and Microsoft could merge in 5 years

Posted: , by Michael H.

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Analyst confuses
The two things that annoy us more than anything else about analysts are that they either predict things that the rumor mill have already basically confirmed, or that they focus far more on the "possible" than the "realistic". The first is basically stock and trade for analysts, but the second is where things get crazy. The latest bout of absurdity is an analyst claiming that Apple and Microsoft could merge within the next 5 years.

Look, it is certainly in the realm of possibility that Apple and Microsoft would eventually merge, assuming a number of factors fell the right way, first of which is that either Google or Samsung push into the monopoly territory, but that is still very far off, much more than just 5 years. Money Map Press analyst Keith Fitz-Gerald thinks that it is "absolutely possible" that Apple and Microsoft could merge within the next 5 to 10 years. Beyond that, his reasoning is a bit obscured:

“Look at what Apple wants to accomplish with the mobile market. Look at the ‘One Microsoft’ initiative. And look at the cross-pollination of devices. Content is king. Security is king. And you’ve got a user base between the millennials and the senior citizens who have to have easy-to-use, functional stuff that is transparent between devices.

It seems that Fitz-Gerald is saying that because both iOS and Windows Phone work well for an older demographic, and because both are focused on content and security (as if no other platform has the same focus?), that a merger is possible. And yes, it is definitely "possible", but at the same time it is "possible" that Larry Page could sell Google to Yahoo for $3. "Possible" just means "not impossible". It's a word designed to get an analyst some attention from the media (which it has done successfully here), but it is not a word that even crosses the barrier into "likely", let alone "realistic", which are very different propositions. 

It is definitely interesting to consider a world where Apple and Microsoft need to merge to survive, but it's hard to imagine the events that would need to unfold for that to happen. 

source: Fox Business via BGR

28 Comments
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posted on 11 Dec 2013, 21:57 5

1. xperiaDROID (limited) (Posts: 5075; Member since: 08 Mar 2013)


If this is really possible, that means Nokia will be free and they can make a comeback with Android phones, or they can make Symbian reborn and merge it with Android.

posted on 11 Dec 2013, 23:33

9. itsdeepak4u2000 (Posts: 2381; Member since: 03 Nov 2012)


What you are saying is may be possible, but the merger looks difficult or nearly impossible.

Has he (the analyst) drunk or what? Previously also these type of rumours came but Apple is now in quite good condition.

posted on 12 Dec 2013, 01:04 1

17. ihavenoname (Posts: 1280; Member since: 18 Aug 2013)


M$ is in trouble, but Apple is one of healthiest, maybe most healthiest tech company in the world.

posted on 12 Dec 2013, 02:20 2

20. androiphone20 (Posts: 1394; Member since: 10 Jul 2013)


Apple did not
Micro$oft in the 2000's that Micro$
oft did to Apple in the 1990's. Apple
came out with market-dominant
products like the iPhone and iPad,
and Microsoft tried to "compete" with
them. First, they mocked them. Then,
they copied them. Then they tried to
out-Apple them by marketing their
products as superior. All the while,
they failed to understand that Apple's
products were more than the sum of
their parts. They had become
household names. No one went
shopping for a tablet. They looked for
an iPad or a suitable alternative. Few
looked for a smartphone---they
looked for an iPhone or something like
it. And Microshaft is still at it with
their ridiculous Surface and and
generic Windows tablet ads. But
those are disaster, too, because
Windows isn't sexy. M$ is in the
unenviable position of having to
advertise third party products that run
its Windows, while at the same time
eating the lunch of its hardware
partners by offering products like the
Surface.
What Microsoft SHOULD do (now that
Monkey Boy is gone) is focus on
Windows, Office and the xBox. They
should kill all other hardware. They
should totally redesign Internet
Explorer to make it fast and secure.
They should focus like a laser on UI
and under-the-hood improvements.
They should become on the of the
dominant developers for Apple's iPad
and iPhone, as well as Android. They
should totally bail on Windows Phone.
They'd make money hand over fist.

posted on 12 Dec 2013, 05:15 5

23. ady_lad (Posts: 73; Member since: 17 Jul 2013)


Mate, a Surface Pro is miles better than any iPad ever built, while Surface Pro is a tool, a very useful one...iPad is a lot less practical.

posted on 12 Dec 2013, 06:26 1

24. pookiewood (Posts: 552; Member since: 05 Mar 2012)


What a ridiculous comment.

First calling Steve Ballmer monkey isn't cool. He's had nothing but successful quarter after successful quarter. Even with huge missteps like the over priced original surface launch.

Funny how you mention MS copying Apple but you fail to mention how Apples latest phone OS takes a little of Androids features and mixes it with the IMO sexiest OS of them all Windows Phone's metro. Apple went front Fisher Price icons to modern flat.

They shouldn't kill the Surface. They just need to price them to compete.

posted on 12 Dec 2013, 07:59

26. Finalflash (Posts: 1474; Member since: 23 Jul 2013)


For once I actually agree with you. MS should focus on software, which is what they were good at before they diversified into a thousand different failures. Xbox even has been largely a money pit for them because once again hardware isn't their thing. You have to know your strength and play towards it not away from it. Apple does a bit of both and the reason they succeed is because they are focused on the mix of hardware and software. Their software isn't exactly the most advanced and their hardware isn't the top of the line, but the harmonious mix of the two provide just as much value as the extremes. Too bad only MS doesn't seem to get it, stop copying other's strategies and make your own.

posted on 11 Dec 2013, 21:59 7

2. pongkie (Posts: 494; Member since: 20 Aug 2011)


well if MS manage to kick tim and replace him w/ elop. but that wont happen

posted on 12 Dec 2013, 01:00

16. ihavenoname (Posts: 1280; Member since: 18 Aug 2013)


Elop is busta, you know?

posted on 11 Dec 2013, 21:59 2

3. Pattycakes (Posts: 22; Member since: 20 Oct 2013)


No. Won't Happen.

posted on 12 Dec 2013, 00:56

15. ihavenoname (Posts: 1280; Member since: 18 Aug 2013)


Yup. They hate each other. (Not as much as Google, but still) IDK about M$, but Apple is doing so well (sales, satisfaction, loyalty) that they have zero reason to merge with M$.

posted on 11 Dec 2013, 22:22 2

4. cc3493 (Posts: 143; Member since: 06 Jul 2013)


I actually think they would work very well together. Both of them (MS and Apple) are very software strong. They both prefer optimisation (and making one main product) compared to other companies which release a multitude of products. (e.g., surface, iphone, macbook etc.) They are both USA companies. They both engage in heavy patent trolling (which honestly i dont mind) and they are very strong in the software department. They also go for simplicity and minimalism compared to an amass of features. Maybe they might not merge, but they might work together.

posted on 11 Dec 2013, 23:41

10. Dowson (unregistered)


Honest comment, 100% with you brody

posted on 11 Dec 2013, 22:24 3

5. VZWuser76 (Posts: 1210; Member since: 04 Mar 2010)


I think federal regulators would have a problem with it.

posted on 11 Dec 2013, 22:53 10

6. thebrandonlogan (Posts: 10; Member since: 21 May 2013)


For anyone to even think the government would allow this is laughable.

posted on 11 Dec 2013, 22:56

7. kanagadeepan (Posts: 634; Member since: 24 Jan 2012)


I wonder what those Analysts were sm0king?

posted on 11 Dec 2013, 23:16

8. jiezel91 (Posts: 56; Member since: 28 Jul 2011)


While this is outright absurd, I wouldn't discount the slightest of possibility for this to happen. For one, Motorola is among the pioneers in mobile, and look at Motorola now, already owned by Google. Nokia, and Blackberry used to be the "creme of the crop" of smartphones, fast forward and now they are struggling long and hard.

It only implies one thing, the tech industry has been very much unforgiving these days that anything can happen overnight.

posted on 12 Dec 2013, 01:19

19. VZWuser76 (Posts: 1210; Member since: 04 Mar 2010)


The difference with the Motorola/Google merger is that Google is in the software, search, and advertising field, and Moto is a hardware manufacturer. Apple & MS are basically in all the same fields, personal computers, software & operating systems, media, & mobile phones and tablets. It would basically turn the home and mobile computing landscape into a duopoly, and we've seen how that went down with #2 AT&T and #4 T-Mobile trying to merge.

posted on 11 Dec 2013, 23:57

11. Kishin (Posts: 580; Member since: 30 May 2013)


Nothing is Impossible anymore

posted on 12 Dec 2013, 00:08

12. Antonyjoseph (Posts: 213; Member since: 06 Apr 2013)


If Elop is made CEO of MS this could happen. He will sell MS to Apple like he sold Nokia to MS.

posted on 12 Dec 2013, 02:39

21. sianto (Posts: 65; Member since: 11 Dec 2013)


True, but then it would/could kill Google like one big patent troll! (If Elop doesn't get Apple CEO then)

posted on 12 Dec 2013, 08:37

27. tasior (Posts: 175; Member since: 04 Nov 2012)


If Elop would apply the same strategy, he applied to Nokia, this could happen. That would mean dropping most of things they're good at eg. Windows or Office, and switch entirely to mobile market. After few years Apple would buy MS for 5-8 bilions...

posted on 12 Dec 2013, 00:55 1

13. makio9 (Posts: 47; Member since: 23 Jul 2012)


Over Jobs dead body...oh wait.

No disrespect intended but if these two companies keep swapping around head honchos then who's to say this isn't a realistic possibility.

posted on 12 Dec 2013, 00:56

14. makio9 (Posts: 47; Member since: 23 Jul 2012)


I wonder if it would be like cars and then nobody would buy Apple anymore because it's "just a Microsoft car" i mean computer.

posted on 12 Dec 2013, 01:05

18. dratomic (Posts: 439; Member since: 09 Oct 2013)


what is he smokin?! this is media's fault. that report every bums comment on tech companies as analist

posted on 12 Dec 2013, 03:38

22. Loubielou (Posts: 197; Member since: 11 Jul 2012)


Just can"t see this Happening,as Microsoft are trying that hard to be like Apple an succesful in the computer an mobile,Why?would Apple want to Help someone they are Miles away ahead of someone

posted on 12 Dec 2013, 07:13

25. PBXtech (Posts: 967; Member since: 21 Oct 2013)


That would be a monopoly on computer OS', Mac and Windows would be owned by the same corporation even though they are different. While there is Ubuntu and Linux, their percentage of the market isn't enough for a deal like this to be allowed by the government.

posted on 12 Dec 2013, 09:29

28. jamesedward318 (Posts: 99; Member since: 25 Dec 2010)


I would say this would be the biggest example of cats and dogs sleeping together. in today's times every company is looking to make money, stop the bleeding from losses and grow. This would be the biggest merger known to man in my opinion when it comes to technology. If this does indeed happen it opens the doors for many more mergers to happen on many different levels such as cellular companies(i.e Sprint and T-Mobile). Imagine Apple content on the next rendering of the Xbox.

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