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Analyst: Microsoft is considering a cut in Windows RT licensing fees

Posted: , by Alan F.

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Analyst: Microsoft is considering a cut in Windows RT licensing fees
Microsoft Surface RT

Microsoft Surface RT

How can the Microsoft Surface RT better compete with low priced Android tablets? Consider that the Google Nexus 10, which has the highest resolution 10 inch screen in the industry, can be purchased starting with a price about $100 less than the Surface RT. Brian White of Topeka Capital Market has told his clients that Microsoft is considering a cut in licensing fees in Windows RT which would make Windows RT tablets cheaper. White believes that with the licensing fee reduction, Windows RT tablets could see a price cut in the range of 35% to 40%. That should make those tablets much more competitive.

Last week, Microsoft made some changes to its Windows 8 hardware certification guidelines that could allow manufacturers to build tablets using Windows RT but with significantly lowered resolution requirements. This would allow manufacturers to build a 7 inch Windows RT tablet. But that happens to be exactly where most of the low priced Android tablets live. And not only do slates like the Google Nexus 7  and the Amazon Kindle Fire live in that zip code, the Apple iPad mini and it's 7.9 inch screen would be considered competition in that area as well. Perehaps the crew in Redmond should just see how well the licensing fee cuts work on the 10 inch tablets before targeting those 7 inch slates

source: BGR

11 Comments
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posted on 03 Apr 2013, 01:44

1. anywherehome (Posts: 971; Member since: 13 Dec 2011)


they should have asked me a year before:
Windows RT = fail
Chrome OS = fail
Google TV = fail till it is merged with Android with the whole ecosystem with great remote control API but integrated in TVs
WP = smaller fail (steady 2 % but why not? :)
Windows Pro = fail (unless they cut price)
Tizen = sure fail
Web OS = great OS but was a sure fail

everyone knew it :)

posted on 03 Apr 2013, 02:01

4. tigermcm (Posts: 608; Member since: 02 Sep 2009)


whats not a fail than hmmm? apple? firefox? ubuntu? blackberry?

posted on 03 Apr 2013, 02:44

9. anywherehome (Posts: 971; Member since: 13 Dec 2011)


why? I have reasons for what I wrote, I have no reason to write firefox will fail.....but Firefox will be slowly failing, is slowly failing :)
ubuntu fail? why? ;)
you should think a little :)

posted on 03 Apr 2013, 02:25

6. yero789 (unregistered)


Windows 8 Pro is really cheap compared to Windows 7 prices! :D

posted on 03 Apr 2013, 02:42

8. anywherehome (Posts: 971; Member since: 13 Dec 2011)


W8Pro for 400 dollars? where??? thank you :)

posted on 03 Apr 2013, 02:55

10. anywherehome (Posts: 971; Member since: 13 Dec 2011)


I mean Windows 8 Pro touch PC directly from Microsoft, not just OS

posted on 03 Apr 2013, 01:50

2. irwan92 (Posts: 9; Member since: 12 Feb 2013)


so who are u to be asked about such thing?

posted on 03 Apr 2013, 01:59

3. roscuthiii (Posts: 1720; Member since: 18 Jul 2010)


It's an internet commentary forum... One may as well ask who are you to be asking him/her who they are to be asked about such things.

posted on 03 Apr 2013, 02:04

5. tigermcm (Posts: 608; Member since: 02 Sep 2009)


it seems every tablet article has to talk about resolution.......so is the resolution more important than functionality?

posted on 03 Apr 2013, 02:33

7. jedpatrickdatu (Posts: 146; Member since: 24 Jan 2013)


This is the right move. One of the main reasons Windows RT tablets bombed is that the new OS doesn't have a solid reputation yet and the exorbitant price kept most consumers from trying it out. It works with Apple because though their products are overpriced, they are already a trusted brand. Cheaper Windows tablets would help them buil a similar reputation.

posted on 03 Apr 2013, 11:04 1

11. daniel_bargs (Posts: 322; Member since: 27 Nov 2010)


Windows RT is such a failure!

Windows 8 Pro is the best Windows yet.

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