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Amazon's Prime Instant Video service to land on Android soon, 4K content coming as well

Posted: , by Peter K.

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Amazon's Prime Instant Video service to land on Android soon, 4K content coming as well
According to PC Advisor, Amazon is bound to launch its Prime Instant Video Service for Android devices. At the moment, it is only available on the online retailer's own Android-powered Kindle Fire slates, iPad tablets, select game consoles, and Smart TVs. It is said that such an app for Android has been anticipated for a long time, and according to Russel Morris, a marketing director at Amazon Instant Video, the release of said app is going to be soon, likely to occur at any moment.

But Amazon seems to have even bigger plans for its video service. Apart from releasing an Android version, the commerce giant is reportedly going to endow Prime Instant Video with 4K content. Yet again, there is no information when that will happen, but it seems that Amazon's movie & TV division, Amazon Studios, has been shooting 4K content throughout 2014.

As the displays of mobile devices receive incremental bumps in the resolution department relatively often, it is normal that Amazon is about to target audiences that sport a non-Kindle or non-Apple tablets with its video service. After all, Quad HD-enabled displays already grace some devices, most notably the LG G3 and the Samsung Galaxy Tab S 8.4 and Tab S 10.5 – with these adoption rates, 4K-enabled displays might come even sooner than you think.

source: PC Advisor via Reddit

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posted on 17 Jul 2014, 06:07 1

1. CX3NT3_713 (Posts: 2010; Member since: 18 Apr 2011)


Niceeeee.. My 4k tv rejoiced

posted on 17 Jul 2014, 08:41

2. cornerofthemoon (Posts: 518; Member since: 20 Apr 2010)


Surprising timing....And yet another reason not to buy the Fire Phone.

posted on 17 Jul 2014, 08:58

3. CheckThisOut2k (Posts: 48; Member since: 25 Apr 2014)


What's up with a lot of companies making a prime version now?

posted on 17 Jul 2014, 09:02

4. SellPhones82 (Posts: 565; Member since: 11 Dec 2008)


Now to decide whether I'm still going to cancel my Prime member ship next month. After they raised the price and still didn't offer an Android app it sealed the deal. The key now will be if it's Chromecast enabled, otherwise it's still getting cancelled and I'll be sure to tell Amazon why.

posted on 17 Jul 2014, 11:53

5. tntwit (Posts: 29; Member since: 11 Sep 2012)


Not surprising, but the prime instant video seems to be about the only advantage the Kindle Fire really has.

Initially they were a big name brand with a relatively low sticker price compared to the iPad and came with access to everything Amazon. There really wasn't any standout solid choice at that time from an Android device that was inexpensive. That has changed as Samsung and other big brands have increased their portfolio.

If this happens, I really see no reason to buy the Fire and as of the last generation, they have become rather pricey and still have no access to the Play store.

posted on 17 Jul 2014, 12:02

6. mike2959 (Posts: 275; Member since: 08 Oct 2011)


Google is the reason there's not a Android app guys. Do some research, Apple isn't the only one that blocks apps.

posted on 17 Jul 2014, 12:55

7. Shilar (Posts: 1; Member since: 17 Jul 2014)


Amazon has an app store, so no point in blocking. This isn't Google, since Amazon could simply put it on its app store.

posted on 17 Jul 2014, 19:53 1

8. 0xFFFF (Posts: 3715; Member since: 16 Apr 2014)


"Google is the reason there's not a Android app guys. Do some research, Apple isn't the only one that blocks apps."

Nope. Amazon has always wanted to sell Kindroids and has used Amazon Video as a way to force people to buy a Kindroid instead of an Android. As most people don't like Kindroids, this strategy hasn't worked well for Bezos and the clown posse he calls "executives".

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