The Amazon set-top box, which we first caught wind of this January, is now a matter of fact. Called FireTV, the tiny $99 streaming device is already on sale. The FireTV features a compelling quad-core Qualcomm processor and 2GB RAM, and taking shots at competing products from Roku and Apple.
So, what does Amazon's latest fiery invention do, exactly? For starters, it hooks you up to Hulu, Netflix, YouTube, Vimeo and all that's worth calling itself a "streaming service". In addition, the box streams content from your Amazon Cloud Drive account on the TV screen, and the "X-Ray" movie info functionality from the Kindle Fire tablets makes an appearance as well. A peculiar new feature, called ASAP, aims to predict which movies and TV episodes you will want to watch soon, and automatically lines them up for playback. What did you think - that Amazon isn't watching what you're watching?
Overall, Amazon seems to be on its way towards another successful product that will establish another venue for its coveted ecosystem. The way the retail giant has made use of Android's potential to build its presence on smart devices is quite impressive, and hopefully, the FireTV will be followed by the fabled Amazon smartphone sooner than never.