Amazon takes $41 (£25) off its Kindle Fire tablets until Jan 20 in the UK

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Starting today and ending Jan 20, residents of the UK can have $41 (£25) off of each new Kindle Fire tablet. Amazon's generosity is in celebration of being voted number 1 in customer satisfaction during the Christmas shopping season, as measured by the ForeSee Experience Index: UK Retail Edition. Between November and December 2013, the analytics firm took more than 10,000 customer surveys and, for the seventh consecutive year, ranked Amazon the highest.

To score a discounted tablet, you must enter "MAYDAY25" (without quotes) at checkout. The promotion is limited to one discount per customer, while supplies last. It's available for UK customers only. The discount is applicable to all versions of Kindle Fire HD ($155/£94 after discount), Kindle Fire HDX ($286/£174) after discount), Kindle Fire HDX 8.9" ($504/£307 after discount), and Kindle Fire HD 8.9"($253/£154 after discount) tablets sold and shipped by Amazon EU Sarl. It does not apply to the same products sold by other sellers.

The Promo code applies to the lowest priced qualifying item and may not be combined with other offers. If you return items purchased using a promo code, Amazon will subtract the value of the discount from your return credit.

The offer expires January 20, 11:59 PM GMT. The discount is not valid with 1-Click ordering.

via Amazon.co.uk

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