Membership costs $79 annually and in addition to the unlimited video and the Free Two-Shipping, Amazon Prime subscribers can borrow a book a month from a library of tens of thousands of books, with no due date from a Kindle device.
Amazon Prime customers get to choose from over 15,000 movies and television shows using their Prime Instant Video benefits. Amazon Instant Video allows those who are not Prime customers to rent or purchase movies or television shows from a selection of over 100,000 titles including new release movies and first-run television shows the day after they air. Both Amazon Instant Video or Prime Instant Video customers can view video on a number of devices including the Amazon Kindle Fire.
It is another money making content offering for the tablet by Amazon. Besides content, Amazon offers users of the Amazon Kindle Fire the opportunity to purchase apps and cloud-based storage.