Amazon has started running a new ad for the Amazon Kindle Fire HD 8.9 that compares the screen on the tablet to the one on the fourth-generation Apple iPad. The latter has the higher pixel density, 264ppi vs. 254ppi for the Amazon tablet. Amazon doesn't put down the competition, but merely points out that you can't tell the difference between the screens.
Where Amazon says you can feel the difference is in the wallet. The Apple iPad is $499 versus a price of $299 for Amazon's slate. Remember, the Kindle Fire does not include any Google apps but Amazon is more than willing to sell you content, apps and cloud based storage.
Our newest commercial shows iPad with Retina Display and Kindle Fire HD 8.9″ side-by-side. Both have large, stunning HD screens. In fact, you may not be able to tell the difference… but your wallet definitely can. Meet the new, larger Kindle Fire.
Check out the ad now by clicking on the video below.
I do not know what people are thinking when they thumb down your comment but that ad is one of the worst I have ever seen. Amazon is implying that in having a similar quality screen to the Ipad they have a similar quality product. By showing that each respective screen is similar and then simply showing the price, Amazon implies that consumers base the quality of a product based on the screen quality of that product. While I agree price is a big selling point, consumers can not be foolish enough to think that the Kindle is as capable of a device as the Ipad by simply comparing their screens. I'm not suggesting one device is better than the other, I am simply suggesting that this ad is poor.
choosing a Kindle Fire which doesn't even take full advantage of the Android OS over an iPad is asinine...it's definitely cheaper tho, but it should be...its more limited. you can have that Kia Sportage of a tablet, i'll take the Toyota Venza.
Probably not the best analogy since Kia/Hyundai are giving Toyota and Honda some real competition.
If Toyota/Honda brush it off like GM/Ford/Chrysler brushed of Toyota/Honda back in the 70's, then they could have similar consequences.
Apple might be playing at a different price point, but for many consumers these are simply entertainment devices. In some ways the Kindle has an advantage over a stock android device because of the access to Amazon's huge library and for many consumers, thats what really matters. The iPad's success has been in large part because of access to a large library of content.
While the iPad is continuing to be wildly successful, and will still appeal to those who need more capability, it would be foolish to ignore the Kindle.
A commercial that was spot on, namely because Apple made such a tremendous deal about their Retina displays. Content on Amazon is also huge, their ecosystem has much to offer for a tablet that is far less expensive to purchase.