Amazon has started running a new ad for the Amazon Kindle Fire HD 8.9 that compares the screen on the tablet to the one on the fourth-generation Apple iPad. The latter has the higher pixel density, 264ppi vs. 254ppi for the Amazon tablet. Amazon doesn't put down the competition, but merely points out that you can't tell the difference between the screens.
Where Amazon says you can feel the difference is in the wallet. The Apple iPad is $499 versus a price of $299 for Amazon's slate. Remember, the Kindle Fire does not include any Google apps but Amazon is more than willing to sell you content, apps and cloud based storage.
Our newest commercial shows iPad with Retina Display and Kindle Fire HD 8.9″ side-by-side. Both have large, stunning HD screens. In fact, you may not be able to tell the difference… but your wallet definitely can. Meet the new, larger Kindle Fire.
Check out the ad now by clicking on the video below.