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Amazon AppStore Gaining Traction

Posted: , by Brian K.

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Amazon AppStore Gaining Traction
According to a report by Distimo the Amazon AppStore is gaining ground on the Android Market and proving to be more profitable for developers.  The Android Market still has around 14 times as many apps as the AppStore, but the report found that in December and January new apps in the Market were only 5 times greater than new apps in the AppStore.  It also found that the Amazon AppStore grew by a factor of 14 between October and December of last year, no doubt thanks to it being the exclusive app avenue for the Kindle Fire.  If growth continues at this pace the AppStore could be close to the Market numbers in just a short year.

Sheer numbers don't tell the whole story though, as revenue in the AppStore is looking pretty nice for developers.  Distimo found that there were 110 apps in the Market and AppStore earning $200 per day, and that 28% of the total income for these apps were generated in the AppStore.  It also noted that 42 of those 110 apps made more money in the AppStore than they did in the Android Market.  Paid apps make up 65% of the AppStore, whereas they account for just 32-28% of the Market.  Even though there are more paid apps in the AppStore, prices are 40% less than in the Market thanks in part to Amazon setting the pricing and offering frequent discounts.  These lower prices are more consumer-friendly, and increase the chance that a user will purchase an app versus using the free or lite versions, or finding a free alternative.

Overall Amazon has done a good job in luring developers by making it easier to publish apps in the AppStore and setting pricing so that the developer is more likely to sell their app.  While continued growth at this pace is unlikely, we'll definitely be keeping our eye on this situation.

Source: Distimo (download required) via AndroidGuys

4 Comments
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posted on 24 Feb 2012, 10:34 3

1. cybervlad81 (Posts: 83; Member since: 04 Apr 2011)


Too many of the Amazon Appstore Apps are way behind on getting updates. I only use it for free daily app, when I buy something I would much rather get faster updates and get it from the Android Market.

posted on 24 Feb 2012, 12:26 2

2. pooked (Posts: 56; Member since: 27 Jan 2012)


I CONCUR!!!

posted on 24 Feb 2012, 15:45 2

3. jmoita2 (Posts: 930; Member since: 23 Dec 2011)


Indeed,esteemed coleague.

posted on 26 Feb 2012, 09:35

4. roscuthiii (Posts: 1785; Member since: 18 Jul 2010)


I expected the Amazon AppStore to grow as apps from the Android Market are added to Amazon's store. What would be more interesting to me is if they're pulling in developers/apps that aren't on the Market.

Until then, as the first poster said... it's where I check for a free daily app. Not much more than that.

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