Add your car to your shared data plan: Audi and Tesla partner with AT&T for the 'first ever in-vehicle 4G LTE'
“With the introduction of the new A3 family Audi is putting the most advanced technology into the compact luxury segment,” said Scott Keogh, President, Audi of America. “Offering drivers a 4G LTE connection will provide the fastest in-vehicle connection available and significantly enhance the infotainment experience.”
“AT&T has the nation’s fastest and most reliable LTE network* and this new relationship with Audi allows us to drastically improve the in-car experience,” said Glenn Lurie, President, AT&T Emerging Enterprises and Partnerships Organization. “It’s exciting to think about the Audi A3 family of cars throughout the U.S. running 4G LTE-powered wireless hotspots and more through Audi connect.”
Audi will add convenience by becoming the first automaker to offer a Mobile Share data plan option to AT&T wireless customers who would like to add their vehicle to their existing smartphone or tablet data plan.
Audi plans to roll out 4G LTE capability across its entire lineup as new or refreshed models come to the market. AT&T has the fastest and now most reliable 4G LTE network.* And AT&T was named America’s fastest 4G LTE network in PC Magazine’s 2013 Fastest Mobile Networks 30-market study – and also swept the top rankings in all six U.S. regions from coast to coast: Northeast, Southeast, North-Central, South-Central, Northwest and Southwest.
The new A3 family will feature the most advanced version of Audi connect including picture navigation, read-aloud news headlines, Facebook and Twitter alerts; access to more than 7,000 Web radio stations; personalized RSS news feeds, and more.
"It's an honor to work with a company as innovative as Tesla on delivering a connected experience inside automobiles for both drivers and passengers," said Ralph de la Vega, president and CEO, AT&T Mobility.
"Tesla's goal has always been to catalyze the market for electric vehicles for all consumers while providing an exceptional driving experience," said Elon Musk, co-founder and CEO of Tesla. "AT&T's advanced and reliable wireless connectivity will help Tesla continue to deliver a cutting-edge ownership experience."
In addition, AT&T announced yesterday two major initiatives to lead innovation in the connected car market – a first-of-its-kind connected car innovation center in Atlanta, called the AT&T Drive Studio, and a new global automotive solution and development platform, now called AT&T Drive.
AT&T Drive Studio features a working lab, showroom to build and exhibit the latest innovations, and serves as an overall hub where AT&T can work hand in hand with companies and respond to opportunities presented by automotive manufacturers.
AT&T Drive is the company's connected car platform – a modular and flexible, global solution that allows automakers to pick and choose what services and capabilities are important to them and allows them to differentiate their solutions in the marketplace. From connectivity and billing solutions to data analytics and infotainment, this platform will allow auto makers and developers to develop their own innovative and customized connected car solutions, now and in the future.
As a telematics leader, AT&T already provides mobile internet access in vehicles manufactured by both domestic and foreign automobile makers. AT&T was the first to enter the market with a proprietary, global SIM platform which made it possible for automotive, consumer and M2M equipment makers to work through a single carrier to wirelessly enable and connect products across the globe, and cars are being sold throughout world today with this SIM.
For the complete array of AT&T offerings, visit www.att.com.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
AT&T Inc. (NYSE: T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T │DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world.
Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/aboutus or follow our news on Twitter at @ATT, on Facebook at http://www.facebook.com/att and YouTube at http://www.youtube.com/att.
1. DEATHSTROKE9 (Posts: 399; Member since: 09 Nov 2013)
Son cars will sell with carrier branding. And then phonearena will publish an article "The Audi R8 is now available with Sprint. And then "Black friday deals, audi R8 for free on Verizon wireless"
8. RaKithAPeiRiZ (Posts: 1316; Member since: 29 Dec 2011)
or how last year's Audi Q5 wont be upgraded to the next version of the OS
14. DEATHSTROKE9 (Posts: 399; Member since: 09 Nov 2013)
"Kitkat now rolling out to select audi vehicles" lol
2. QWIKSTRIKE (Posts: 841; Member since: 09 Mar 2010)
Carriers are smart enough to make deals like this to get you to go over your plan limits. They are so fn smart; sure you have a choice but remember there is only one reason for this....your dough. Who wants a car thats linked only to one carrier that may not be your carrier of choice.
3. Tommy1960i (Posts: 98; Member since: 11 Oct 2013)
Actually you are right. I don't know about it in America but in Europe Different countries have different carriers so if you travel it's not the best idea to be blocked on only one.
6. Augustine (Posts: 680; Member since: 28 Sep 2013)
In Europe usually the carrier is not the same company behind the network. Because of GSM being ubiquitous, many companies came up that offer just a signal and a network and strike roaming agreements with virtually all carriers. Therefore, in Europe, no cellular device is locked to a carrier; the carrier is oftentimes just the one managing the account.
It's not unlike the small virtual carrier operators in the US, like Virgin Mobile or Straight Talk. Only in Europe this is the norm and many carriers do not market to consumers.
In conclusion, in Europe it doesn't matter, it's all GSM and the devices are all unlocked. And I believe that Audi will not sell cars locked to AT&T, I strongly suspect that a T-mobile SIM card would work as well. The car probably just comes with a multi-band LTE device that works in region 1 (the Americas).
4. Jommick (Posts: 186; Member since: 10 Sep 2013)
For the majority of Americans who tend to stay within the United States this would make sense. Of course, it only makes sense if you absolutely have to have facebook/pandora in your car - can't wait to see the new laws and legislation passed on this.
12. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)
this is already in audis and most new cars.. the only thing this changes is that now it is faster and can be on a shared data plan
for audi and tesla, this is really useful since they use google maps for their maps and run web searches on nearby areas. for car manufacturers who implement pandora and basic functions, there is no need for anything fancy
7. Augustine (Posts: 680; Member since: 28 Sep 2013)
This is a good thing, but, to me, only if it provides a WiFi hot spot in the car. A signal booster inside the car wouldn't be bad either.
13. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)
audi provides the wifi hotspot on its cars now which are equipped with cellular; i am not sure about tesla
9. monkeylarue1 (Posts: 5; Member since: 10 Aug 2012)
How many of you notice the huge issue? Access to certain technology will be based on your wealth. I am fortunate to be able to buy certain technology products. I am aware the majority of the people will be very limited in their access. On another note are we going to get LITE versions of each car?
10. Augustine (Posts: 680; Member since: 28 Sep 2013)
What's new about certain technologies being accessible only to those who can afford it? What's next, after Bush-Obama phones, Obama LTE cars?
11. Gemmol (Posts: 495; Member since: 09 Nov 2011)
I like what the guy above say a mobile hotspot would be nice, but then again AT&T gives hotspot free with any phone so it won't be needed