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Ad for Nokia Lumia 925 in Italy goes 'Matrix Style' to promote Action Shot feature

Posted: , by Alan F.

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Ad for Nokia Lumia 925 in Italy goes 'Matrix Style' to promote Action Shot feature
Over in Italy, Nokia called on the Matrix to help them advertise the Action Shot feature found on the rear camera of the Nokia Lumia 925. The feature allows you to capture an entire sequence with the snap of a shutter. The feature even allows you to blur the background if desired.

Don't expect to see this ad outside of Italy. Nokia uses different agencies throughout the world. In Italy, fiddling around with the Action Shot feature must have given those working on the account the idea to call on the Matrix for the ad. If other countries continue with the movie theme for their Nokia Lumia 925 ads, does this mean we will see a reference to Jerry Lewis in the spot for France?



source: NokiaItaly

26 Comments
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posted on 27 May 2013, 13:35 25

1. ArtSim98 (limited) (Posts: 2738; Member since: 21 Dec 2012)


Matrix is an awesome movie! Lumia 925 is an awesome phone! And this is an awesome commercial! Good job Nokia!

posted on 27 May 2013, 15:25 14

8. TheBitterTruth (unregistered)


Your comment is awesome too

posted on 27 May 2013, 15:55 3

11. akki20892 (Posts: 3441; Member since: 04 Feb 2013)


what if i told u NL925 is a Matrix phone.

posted on 27 May 2013, 16:37 2

12. atsamman (Posts: 74; Member since: 26 Sep 2012)


Yeah!! Am filming the next matrix movie with this lol

posted on 28 May 2013, 00:16

17. sniperdroid (Posts: 120; Member since: 23 May 2013)


I don't why but I didn't get the ad at the end, what was he throwing at that guy? It made it feel a bit rushed and sketchy.

posted on 27 May 2013, 13:49 16

2. Hemlocke (unregistered)


Pretty cool.

posted on 27 May 2013, 13:51 16

3. xperiaDROID (Posts: 5404; Member since: 08 Mar 2013)


Awesome ad, I love it! More than your eyes can see!
Good job Nokia!

posted on 27 May 2013, 13:55 12

4. chocolaking (Posts: 440; Member since: 22 May 2012)


totally awesome idea!!! good job NOKIA!

posted on 27 May 2013, 14:16 11

5. lubba (Posts: 1310; Member since: 17 Jan 2011)


Where are the thumbing downs coming from or by who!?

posted on 27 May 2013, 14:35 7

6. alpinejason (Posts: 262; Member since: 06 Sep 2011)


just another samsung android hater

posted on 27 May 2013, 15:24 4

7. TheBitterTruth (unregistered)


Oppa Matrix Style!

posted on 27 May 2013, 15:33 1

9. bachir8k (Posts: 94; Member since: 25 Feb 2013)


very stupid, they can do way much better, same like the wedding ad

posted on 27 May 2013, 15:40 12

10. Nathan_ingx (Posts: 3011; Member since: 07 Mar 2012)


The wedding ad was to poke fun. This ad however, is to show the action shot feature!
Complain much?

posted on 28 May 2013, 00:55 1

19. juanyunis (Posts: 72; Member since: 31 Aug 2012)


Well, Matrix is a great movie, the wedding ad was amazing, but this one is pointless, they should do showing something more realistic and in real time. But it's good that they are making more ads.

posted on 27 May 2013, 17:19 2

13. PhoneArenaUser (Posts: 5478; Member since: 05 Aug 2011)


I don't like this commercial, I think that wedding commercial was better. :)

posted on 27 May 2013, 17:29

14. WHoyton1 (Posts: 1619; Member since: 21 Feb 2013)


Nokia We love you...but for the love of hod no more camera commercials

posted on 28 May 2013, 07:24

23. dexter_jdr (Posts: 1139; Member since: 28 Jun 2012)


your comment is like saying sony, stop making waterproof commercials of xperia Z

posted on 27 May 2013, 18:27

15. mydi.maus (unregistered)


"i can see clearly now.".

posted on 28 May 2013, 09:39

24. ManuelMelgar (Posts: 6; Member since: 12 Oct 2012)


"The rain is gone..."

posted on 27 May 2013, 18:29 3

16. Doppiadi (Posts: 15; Member since: 18 Feb 2013)


I don't watch much TV but I haven't seen this ad yet (I'm Italian) instead every 2 minutes a Galaxy S4 commercial pops up...

posted on 28 May 2013, 05:34

20. tashreef (Posts: 476; Member since: 24 Nov 2012)


that's right, here in India they do the same. Most of the commercials are from samsung only . Now the thing is what they advertise ? Octa-core Processor?2GB RAM?13 MP camera? no nothing but some of the Gimmick software tweaks, like Sound-shot etc, and that really works.

Most of the people get attracted to these Gimmicky features, when they watch it they were like "WOW" that was awesome!! ...

posted on 28 May 2013, 06:20

21. shuaibhere (Posts: 1428; Member since: 07 Jul 2012)


If sound shut is gimmick for you..then what about this???

posted on 28 May 2013, 06:21

22. shuaibhere (Posts: 1428; Member since: 07 Jul 2012)


If sound shut is gimmick for you..then what about this???

posted on 28 May 2013, 00:23

18. sniperdroid (Posts: 120; Member since: 23 May 2013)


Wait, wait, wait one darn minute. Who was taking the picture and what was he throwing at the guy? Again I ain't a hater just asking :)

posted on 28 May 2013, 13:40

25. Deaconclgi (Posts: 267; Member since: 03 Nov 2012)


In Mother Russia, the picture takes you! Wait...this was in Italy...nevermind.

posted on 20 Jun 2013, 15:22

26. DibelDibil (Posts: 27; Member since: 19 Jun 2013)


dat blue & red pill xD

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