The ad for the Google Nexus 7 centers on a father and son using the tablet for a number of things while out in what appears to be the wilderness. For example, the tablet is used by both in a game of checkers, to look up information about a frog that they caught and to read a bedtime story, "The Little Prince". As the ad ends, it reveals that that the "wilderness" was really the backyard of the pair's house.
"basically" buys a Mac meaning that it's not an Apple device at all.
The Google Nexus 7 spot, Google's first hardware ad since early 2010 for the Google Nexus One, scored 662 out of 950 points according to Ace Matrix. Out of the three genius ads, only one scored in the upper half of Ace Matrix's effectiveness scale. The bottom line according to Ace Metrix VP Jonathan Symonds, "Google has taken their strong emotional appeal and married that with strong product demonstration."
source: DroidDog via Phandroid