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AT&T's CEO says that a smaller SIM card is a "no-brainer", comments on which phones are hot or cold

Posted: , by Alan F.

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AT&T's CEO says that a smaller SIM card is a
Ralph de la Vega, the CEO of AT&T, sounds ready to embrace the smaller SIM card format produced by Apple. Calling such a reduction in the card a "no-brainer", the executive still has not totally committed to the new SIM card design the way that the CEO of France Telecom has. Last month, as we reported, France Telecom CEO Stephane Richard said that carriers and Apple had agreed on the smaller SIM card as a compromise. Apple had discussed using an embedded chip instead. Thanks to the smaller size of the new card, Richard said that the size of the new card will allow Apple to make the next iPhone "smaller and thinner". Currently, the Apple iPhone and iPad use a micro-SIM format.

While not as ecstatic as Richard seems to be with the new SIM card design, de la Vega does admit that AT&T is working with the industry on the improvements and as far as replacing the larger card format with the smaller sized cards, he says, "I think that probably will happen". According to an executive at France Telecom subsidiary Orange, Apple submitted the new SIM card form factor to a European Standards Institute.

The AT&T executive commented on how sales of certain platforms are doing. Noting the drop off in BlackBerry sales, the AT&T CEO noted that the Apple iPhone and Android have been "positive surprises". Summing it up, de la Vega said that, "Android and Apple are really the hot products right now," he added, noting that customers have been "choosing other products rather than traditional BlackBerries."

The CEO also said that sales of Windows Phone 7 flavored models have been disappointing. While he said that he likes the platform very much, sales have not been up to the level that neither he or Microsoft expected. What could improve Microsoft's mobile OS? De la Vega says that offering customers more apps with more functionality on the phone is all that Windows Phone 7 needs. The AT&T CEO was interviewed earlier last week when he made the comments.

source: AppleInsider

12 Comments
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posted on 05 Jun 2011, 13:30

1. TheBrizz (Posts: 18; Member since: 24 Sep 2010)


I messed around with a couple WP7 devices when they first came out at the end of last year, and the OS actually isn't as bland and boring as I'd expected. I still prefer Android or iOS though.

posted on 06 Jun 2011, 08:56 2

9. ATTCallCenter (unregistered)


Apple has no right in trying to make SIM cards smaller, they are just trying to make their own device "thinner" how pathetic. Every other company manages just fine, and to make the phone thinner, how is making it smaller going to help. The card is already thin. Apple is a bunch of jackass.

And to help WP7, all they have to do is get the people selling them an incentive to push. Whatever I offer most people eat that shit up. Therefore, get to the people who sell the phone

posted on 06 Jun 2011, 19:41

11. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)


wait so u r saying that apple is a bunch of jackass for trying to make thinner phones and improve the size of the sim card? and u sound like one of those annoying salespeople who never knows anything and are really just an ass...

posted on 05 Jun 2011, 13:36 3

2. Droid_X_Doug (Posts: 5282; Member since: 22 Dec 2010)


Yet another observation that RIM/BB sales are tanking. I wonder how long it will be before we hear about RIM being merged into another company? 6 months? A year? Or????

posted on 06 Jun 2011, 19:42

12. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)


ya but who is gonna buy them? the only company i can think of with enough money is apple or samsung... google and microsoft wudnt do it cause they focus on software...

posted on 05 Jun 2011, 15:50 1

3. luis_lopez_351 (Posts: 951; Member since: 18 Nov 2010)


its wierd, they are just thinking of this idea that could have been possible years ago and they knew it? i bet you its just for the iphone...wait it is. Stupid biased at&t.

posted on 06 Jun 2011, 19:43

13. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)


okay i dont understand why it is so horible they are innovating!

posted on 05 Jun 2011, 18:01 4

4. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Actually Apple is pushing for smaller sims. And yes AT&T and Apple are in a conspiracy to keep android down. Idiot

posted on 05 Jun 2011, 20:36

6. steven (unregistered)


let me guess the new sim card will not be removeable!!!

posted on 05 Jun 2011, 21:18 1

7. SemperFiV12 (Posts: 592; Member since: 09 Nov 2010)


WP7 sales will pickup with the Mango update

posted on 06 Jun 2011, 21:28

14. wireless_news (unregistered)


Well smaller sim cards will make getin service harder. AT&T and Apple are not in a conspiracy to drag down android that a stupid ass talking there look at sales for both look a the software look at the markets. If at&t was trying to push Android out of the picture why are they selling more android phones? Wait wait at&t plans to push out not one phone but six new Android phones. Wait did I include there going to be 4G and 23 cities will have 4G or HASPA+ on the map. WP7 will never take off there trying to be like Apple and have a same phone pushing out updates threw the next model not going happen look the update will come out then they willcsay on the WP8. I know what I'm talking about because Thats what I get paid to do. All together Sprint, AT&T, T-mobile, Verizon wireless have 21 android phones coming out soon.

posted on 07 Jun 2011, 10:03

15. InspectorGadget80 (Posts: 5637; Member since: 26 Mar 2011)


Ralph de la Vega have no brains

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