AT&T to spend millions promoting safe texting with "it can wait" campaign
A recent study done by AT&T shows that 97% of teens knows that texting and driving is dangerous although 75% say it is a common practice amongst their friends. 89% of them expect a reply from an email or text within 5 minutes while 77% have seen their parents text and drive. The good news is that 89% of teens said an app would be an effective way to get them to stop driving and texting. AT&T's DriveMode app, developed by someone whose life was affected by texting while driving, is now available for Android and BlackBerry smartphones as a solution to the problem. Versions of the app for other platforms will be coming soon.
· We’d like to see texting and driving become as unacceptable as drinking and driving.
· We’re spending tens of millions of dollars on the campaign in 2012 and making it an ongoing commitment in future years.
· The campaign is comprised of several key initiatives, including:
o Encouraging our 240,000 employees to take the pledge and urging all people to join them. Go to www.itcanwait.com to take the pledge.
o Working with TV and music celebrities to drive the message via TV ads, concerts, public appearances and social media.
o Launching an aggressive social media campaign
o Educating the public through:
§ TV ads
§ Working to provide a tool kit of information to every U.S. high school.
§ Bringing an in-car simulator to more than 200 locations before the end of this year.
§ Launching an online driving simulator at www.itcanwait.com in coming weeks – so that anyone with Internet access can experience the dangers of texting while driving.
§ Enlisting others – including law enforcement, educators, national retailers, consumer safety groups and legislators – to join the no-text-and-drive movement.
o Challenging device makers and app developers to have all devices include a pre-loaded, no-text-and-drive technology solution as soon as possible.
o Asking more than 1,000 of AT&T’s strategic and other major suppliers to encourage their employees to pledge not to text and drive.
o Enlisting law enforcement, educators, national retailers, consumer safety groups, legislators and the entire wireless industry to join the no-text-and-drive movement.
On the DriveMode app
It's free and available now for Android and BB (more platforms to come). It was conceived by an employee whose life was affected by texting while driving.
1. xXMAKESHIFTXx posted on 16 Aug 2012, 07:42 1
It's like drinking and driving. We know its deadly and dangerous but it still happens. And a growing effect is texting and driving is against the law, as it shoes the same effect of swerving perhaps. Without these signs both are unnoticed, so in conclusion it will never stop. Haha just saying.
2. Jeradiah3 posted on 16 Aug 2012, 08:07 0
This is a great campaign!! im doing my part in not texting while driving and i hope that others do the same. I love what AT&T is doing and they're not doing it to boost sales, they're doing to save lives
3. InspectorGadget80 posted on 16 Aug 2012, 08:21 0
AT&T can't stop all dumb teens or anyone from TEXT AND DRIVING they will still do it and eventually end up in a accident even my sister talk or text while driving. and i hate driving along side her while she's texting.