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AT&T to launch BlackBerry Z10 on March 22nd for $199.99 on contract

Posted: , by Alan F.

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AT&T to launch BlackBerry Z10 on March 22nd for $199.99 on contract
Isn't it great when a rumor works out? Last week, there was speculation that AT&T would be launching the BlackBerry Z10 on March 22nd and on Monday, AT&T made it official. The first BlackBerry 10 model will be priced at $199.99 with a signed two year contract. Pre-orders will start tomorrow, online.

The BlackBerry Z10 can be pre-ordered from AT&T starting Tuesday

The BlackBerry Z10 can be pre-ordered from AT&T starting Tuesday

    T-Mobile has started selling the all-touch BlackBerry Z10 today to its business customers only, for $249.99 with a signed two-year pact. No date for consumer sales has been announced by the nation's fourth largest carrier. Verizon will offer the Z10 at the end of this month and has already said that it will charge $199.99 with a signed two-year contract. Sprint is skipping the BlackBerry Z10, but does plan on offering the BlackBerry Q10 with its physical QWERTY keyboard.

Along with the BlackBerry Z10 handset, AT&T is also offering the new Blackberry Enterprise Service (BES) 10, which provides security and mobile management features for both business and government customers.

"AT&T customers were the first to experience BlackBerry smartphones and services in the U.S. and we are thrilled to bring the next evolution, the BlackBerry Z10, to the nation's fastest 4G LTE network. Customers who have grown to love the tried and true BlackBerry experience will continue to enjoy the easy typing and the secure platform they expect."-Jeff Bradley, senior vice president of devices and developer services, AT&T Mobility

source: AT&T via PCMag

25 Comments
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posted on 11 Mar 2013, 11:21 7

1. Ruckus (Posts: 276; Member since: 20 Oct 2011)


Hmmm its quickly overpriced but fear not it'll be Free two months from now due to lack of sales ;)

posted on 11 Mar 2013, 18:59 4

22. suneeboy (Posts: 169; Member since: 02 Oct 2012)


$200 and a contract for a phone with a 4.1'' screen and last year's specs? Hell no, I'll pass.

posted on 11 Mar 2013, 11:39 2

2. kaliil10 (Posts: 145; Member since: 16 May 2012)


no skype, no whatsapp, no viber am i right?

posted on 11 Mar 2013, 18:00

20. MC1123 (Posts: 1249; Member since: 12 Nov 2012)


no, whatsapp is coming viber is already in development and so is skype...

posted on 11 Mar 2013, 11:46

3. InspectorGadget80 (Posts: 6736; Member since: 26 Mar 2011)


Now why can't tmobile price this @ 199.00$?

posted on 11 Mar 2013, 11:57

4. Gdrye (Posts: 109; Member since: 02 Jan 2012)


that was only a business price...Usually they pay higher prices for phones

posted on 11 Mar 2013, 13:55 1

11. archangel9 (Posts: 231; Member since: 07 Feb 2010)


only 249 for business consumers only.I'm sure it'll be @ 199.99

posted on 11 Mar 2013, 12:21 5

5. Nikolas.Oliver (banned) (Posts: 1574; Member since: 01 Jul 2012)


overpriced, it should be 99.99

posted on 11 Mar 2013, 13:07 4

7. Ruckus (Posts: 276; Member since: 20 Oct 2011)


Yeah I really don't understand their price tag?? Its not the newest technology. If the GS3, the Lumia 920 and the Optimus G are $99.99 then there's no way the BB z10 should be more than that. Especially as low as the manufacturing prices were..

RIM this price tag isn't going to help your cause.

posted on 11 Mar 2013, 14:36 2

15. Jeradiah3 (Posts: 1009; Member since: 11 Feb 2010)


I agree as well. Whats so new about the Z10 that we havent seen from Apple, Samsung, or HTC?? Makes no sense for the Z10 to be $200. I dont see this phone becoming a big seller in the eyes of the consumers

posted on 11 Mar 2013, 20:41 1

23. Nikolas.Oliver (banned) (Posts: 1574; Member since: 01 Jul 2012)


As I said, bb ia a little bit greedy..

posted on 11 Mar 2013, 13:05 5

6. N-fanboy (Posts: 538; Member since: 12 Jan 2013)


First of all who would buy this for 200$ when they can get the Lumia920 for 50-100$? And if you say BB fans, ..i think BB fans want the Q10 more than this because of the QWERTY keybord...

posted on 11 Mar 2013, 13:07 1

8. N-fanboy (Posts: 538; Member since: 12 Jan 2013)


First of all who would buy this for 200$ when they can get the Lumia920 for 50-100$? And if you say BB fans, ..i think BB fans want the Q10 more than this because of the QWERTY keybord...

posted on 11 Mar 2013, 13:12 1

9. N-fanboy (Posts: 538; Member since: 12 Jan 2013)


First of all who would buy this for 200$ when they can get the Lumia920 for 50-100$? And if you say BB fans, ..i think BB fans want the Q10 more than this because of the QWERTY keybord...

posted on 11 Mar 2013, 13:23 1

10. Ruckus (Posts: 276; Member since: 20 Oct 2011)


Combo Breaker!!!!!!

posted on 11 Mar 2013, 14:04 5

12. nando2do (Posts: 53; Member since: 10 Nov 2011)


too expensive period.

posted on 11 Mar 2013, 14:08 5

13. papss (unregistered)


Hmm that price point makes no sense to me. Its well over the price I would pay

posted on 11 Mar 2013, 14:33 3

14. 7ceez (Posts: 26; Member since: 08 Sep 2011)


Man I totally agree with everyone so far, this thing is way over priced...are they trying to get customers back? Seems more like they're acting like everyone still thinks blackberry is the only "IT" device to have out there or something...crazy..

posted on 11 Mar 2013, 15:22 2

16. TheMan (Posts: 424; Member since: 21 Sep 2012)


It's higher than I expected. If I were to rationalize why:

1. BB's core segment should be business customers (note: I'm not referring to end-users here), which as a group are less price sensitive than consumers. Discounting can always be done for larger purchasers It's easier to drop price then increase it.;
2.. Also, BB may just be noncompetitive from a manufacturing standpoint, so its pricing needs to be higher.

It's also possible that they view themselves as a substitute for other premium handsets. Until the last year or so, then-RIM tended to have premium pricing despite so-so hardware specs. The brand did have value for some (not me).

We'll let the market decide that last point.

posted on 11 Mar 2013, 16:46 2

17. nikenturd (unregistered)


Dead On Arrival

posted on 11 Mar 2013, 17:01 2

18. nikenturd (unregistered)


The Z10 is now just a mid range phone with a crap eco system. .. $199? I mean seriously? If you have an unproven track record in the touchscreen smartphone business you have absolutely no right to put a premium price tag on that one.

posted on 11 Mar 2013, 17:49 2

19. Droiddoes (unregistered)


And virtually no f*cks were given, on that day...

posted on 11 Mar 2013, 18:49 2

21. bluescreen (Posts: 154; Member since: 22 Nov 2012)


im getting ready to express mail some bankruptcy papers to rims headquaters cause i feel their gonna need em....just trying to save them some time :)

posted on 11 Mar 2013, 20:44 1

24. jcpwn2004 (Posts: 314; Member since: 18 Jan 2012)


Microsoft launched flagships at the 99$ price point and has been struggling to gain traction. Now blackberry thinks they can launch a whole new OS on a completely new style of phone that doesn't have the classic keyboard that many of the loyalists held onto....I don't know what they're thinking but RIM is really messing up here. This should have been 99$ max.

posted on 11 Mar 2013, 23:26

25. Ruckus (Posts: 276; Member since: 20 Oct 2011)


If your talking about the Lumia 900/920 then your wrong about it failing. Its certainly not selling like the GS3 or iPhone 5 is, however for being still a fairly fresh product its gaining ground. Its on the rise and will continue to do so. Meanwhile RIM is falling fast.

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