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AT&T to change data plans on January 22nd

Posted: , by Alan F.

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AT&T to change data plans on January 22nd
Starting this Sunday, AT&T is revising its offerings of data plans. If you are already using one of the older plans, don't worry about the new options unless you want to make a change as you are grandfathered in. But be forewarned. Once you make a change, you cannot go back. The only plan that remains is the 250MB tablet plan for $15 a month.

This chart tells you data usage for various applications

This chart tells you data usage for various applications

The new plans for smartphone data give you 300MB for $20 a month with the AT&T Data Plus 300MB, 3GB for $30 a month with the AT&T Data Pro 3GB, and 5GB for $50 a month with the AT&T Data Pro 5GB. The latter plan includes access to mobile hotspots/tethering. Those needing an extra GB of data can pay $10 for it on the latter two plans while AT&T Data Plus users can buy an additional 300MB for $20 more. Once a plan is chosen, AT&T will send out reminders when a customer has used 65% of his allowed monthly data, with two other warnings to come when the customer gets closer to his allowance.

The new tablet choices are one with 3GB for $30 per month called AT&T Data Connect 3GB, and one offering 5GB for $50 a month called AT&T Data Connect 5GB. As we said, tablet users can still select the 250MB plan for $15 a month.

To calculate how much data a month you need, you can check out the carrier's data calculator by clicking on the link.

source: AT&T

34 Comments
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posted on 18 Jan 2012, 18:16 1

1. e.wvu (unregistered)


Well you can't really argue that AT&T got a better deal than Verizon, since they have now ended the 4GB Data promo for $30. Now with AT&T you can get 3GB for $30 while at Verizon you're stuck at 2GB for the same price.

posted on 18 Jan 2012, 18:39 4

9. GoodFella (Posts: 112; Member since: 18 Oct 2011)


They gotta make that money up they lost on the T-Mobile deal... "yea, we'll give you a little more data, but it will cost ya!"

posted on 18 Jan 2012, 20:05 1

21. e.wvu (unregistered)


Yea you're right. I forgot about the 2GB plan being $25. But I guess they thought it would've been fair to them to give you an extra gig for 5 more bucks.

posted on 18 Jan 2012, 22:23 2

26. TheInfamousCJ (Posts: 20; Member since: 24 Nov 2011)


paying 5 for an extra gig is better than paying overage prices for going over two

posted on 18 Jan 2012, 21:07

23. belovedson (Posts: 830; Member since: 30 Nov 2010)


att didnt lose much money they will make that money back from att users. like verizon they rape for texts and calling plans.

posted on 18 Jan 2012, 22:27

27. TheInfamousCJ (Posts: 20; Member since: 24 Nov 2011)


well if u pick up unlimtited talk u get any mobile within the US. 450 for 40 20 for unlimited mobile calling/text plus 30 for 3 gigs is 90. vzw is 450 for 40 20 for only unlimited and 30 for 2 gigs total is 90. On paper att has a better deal (not taking into account their spotty service). t mobile unlimited minutes text 2gigs of high speed data is 80 while sprint 450 any mobile unlimited data and text is 80 (70 plu s10 for premium data fee).

posted on 23 Jan 2012, 16:30 1

33. Socalvenom (unregistered)


Found a cousin who wanted my iphone 4 with AT&T so she took responsibility over my contract which still has 1 year 5 months left. What did I do I bought a T-mobile Samsung Galaxy S2 in white from Craigslist for $300 and activated it with the $70 monthly 4g plan unlimited talk,text and 5gb's of Hspa+ web you can't beat that with AT&T or Verizon even if you have employee or student discounts

posted on 18 Jan 2012, 18:18 6

2. downphoenix (Posts: 2266; Member since: 19 Jun 2010)


OH THAT'S SO GENEROUS AT&T!

Still a ripoff.

posted on 18 Jan 2012, 18:21 1

3. christianqwerty (Posts: 460; Member since: 05 May 2011)


Still a rip off that im paying 30$ for unlimited, and att emails me and tells me that i am in the top 5% and that i may see slowed down speeds if i reach that level of GB's next month.

posted on 18 Jan 2012, 18:21 1

4. vvelez5 (Posts: 623; Member since: 29 Jan 2011)


I'll keep my 2gb for $25 for now. Since I don't go over it since I use WIFI when I am able to.

posted on 18 Jan 2012, 18:22

5. ljruble (Posts: 16; Member since: 07 Dec 2010)


Well at least they finally set that 1gb=$10 but that still makes the 300mb plan complete bull

posted on 18 Jan 2012, 18:45 5

11. ardent1 (Posts: 1991; Member since: 16 Apr 2011)


> Well at least they finally set that 1gb=$10

Be careful, because that is an old marketing trick using psychology. What the company does is to trick you into looking at the cost per unit or $10 per GB. That takes your frame of reference from the fact you are paying more each month.

I have 10GB a month 4G plan from Verizon and it costs me $80 a month. Most people think it's $8 per GB. Wrong -- it's $80 where I use one bit to 10 GB, it's still $80 meaning the $80 is a sunk cost for that month of service. The $8 per GB is lowest cost I can get ONLY if I use all 10 GB that month.

In summary, when companies like ATT raises rates, that cost is a "fixed" cost and that is the real cost. Going from $45 a month to $50 a month means $60 bucks per year for ATT -- pretty sneaking.

posted on 18 Jan 2012, 19:48

20. ljruble (Posts: 16; Member since: 07 Dec 2010)


I understand that. I pay them $25 a month for 2 GB and usually come nowhere near that, but at the same time, IF I somehow went over that 2 GB i could get another 1GB for $10. which didn't make sense that for the first 2GB it cost $12.50 each but ooops I used to much, now 1GB only costs $10. Or how on my dads line his 200MB is $15 which would be around $75 per GB. Their math didn't add up and still doesn't on the 300MB plan, I was just saying at least 3GB=$30 5GB=$50 each over is $10.

So If i only use 200MB of my 2GB, yeah, I'm still paying $25 but at least it looks like 1GB is worth $10 to them no instead of on this plan its $12.50, on this one it's $11.75, if you go over on either, it's $10 per additional.

posted on 18 Jan 2012, 21:46 7

24. remixfa (Posts: 13902; Member since: 19 Dec 2008)


that is by far the most intelligent thing you have said in quite a while. good job, ardent. ;)

posted on 18 Jan 2012, 18:28 2

6. ardent1 (Posts: 1991; Member since: 16 Apr 2011)


ATT has no choice -- it is simple and basic supply and demand in action. When you have a company like ATT that has limited capacity and both its users are increasing (mainly thanks to the success of the iPhone) and more users being data-heavy consumers (thanks to more smartphones on the network), ATT has two choices: (a) find bandwidth or (b) raise prices. I stated before that the failed Tmobile acquisition will lead to higher prices. Again, this is basic microeconomics material that is covered at the 300 level courses.

The big question is: Will the other carriers like Verizon, Tmobile, Sprint et al use this ATT's action to also raise prices. That was why I was in favor of the ATT - Tmobile acquisition. One good thing about ATT is that they are grandfathering (for now) the existing users until they change the plans.

One more thing, you don't look at the average cost of the data per month, but instead you look at the fixed cost of data each month. The reason you don't use the average costs is unless you consume the entire data for that month, then your average cost will change (if you have rollover data and that data is yours to use then the average costs make sense). However, the fixed minimum costs do not change as that is your hurdle or from ATT's perspective, their income.

posted on 18 Jan 2012, 18:42 1

10. cncrim (Posts: 458; Member since: 15 Aug 2011)


what are you talking about? if the merge went through ATT will rise the price anyway, beside rising the price you will have less one carrier to choose from. On top of that, job will be cut.

Anyway, u will never understand.

posted on 18 Jan 2012, 18:55 2

14. ardent1 (Posts: 1991; Member since: 16 Apr 2011)


> if the merge went through ATT will rise the price anyway, beside rising the price you will have less one carrier to choose from.

This subject matter is covered in a course called "Industrial Organization" that goes over market structure, conduct, performance, etc. The fallacy is that more carriers are better than fewer carriers.

The truth is that Tmobile didn't have the money to build out its spectrum (we know this to be true because the parent company DT told the world that they were going to give Tmobile the necessary funds).

The key argument is sprectrum usage, not the number of carriers. Even the head of Verizon got this issue correct and did something uncommon by supporting the merger. US consumers need more spectrum and the ATT-Tombile merger would have resulted in better spectrum usage.

Instead we now see ATT raisings rates like so many people have predicted.

posted on 18 Jan 2012, 19:34

19. cncrim (Posts: 458; Member since: 15 Aug 2011)


ATT will raise the price regardless the merger go/not through. You think ATT just take $4B out from there reserve bank and pay Tmobile? and let's said the merger go through the price tag is $39B, Where do you think ATT get the money from printing it or you think 40M Tmobile Subscribe will make the diffirence for that? In short, ATT need that money back and some one have to pay for it.

As comsumer, in the long run merge is bad idea period.

posted on 18 Jan 2012, 20:48 2

22. ardent1 (Posts: 1991; Member since: 16 Apr 2011)


> ATT will raise the price regardless the merger go/not through.

You don't know that --- you are simply making that up from thin air.

> think ATT just take $4B out from there reserve bank and pay Tmobile?

It was part of the acquisition agreement. It was the price ATT had to pay to play, i.e. to get Tmobile to agree to the deal.

> Where do you think ATT get the money from printing it or you think 40M Tmobile Subscribe will make the diffirence for that?

We don't know since the deal was never vetted. had the FTC reviewed the application, ALL that info would have been public information during the review period. As you know, ATT pulled its application.

I will tell from acquisition accounting, once ATT acquired Tmobile, those customers now belong to ATT rather than DT. The other money is that ATT will now have more spectrum to accomodate their growing subscriber base.

posted on 19 Jan 2012, 12:14

30. snowgator (Posts: 3187; Member since: 19 Jan 2011)


All great food for thought. And makes sense that AT&T may be willing to pay more for Dish Network than they were for T-Mobile just to get the spectrum you talk about. Of course, that is just rumor, but based on your arguments it makes more sense. It is worth the short term money to get long term spectrum relief.

posted on 19 Jan 2012, 13:57

31. downphoenix (Posts: 2266; Member since: 19 Jun 2010)


AT&T and T-mobile just recently inked a new deal for shared spectrum, so that shoots that theory out the window.

The plan either way is for them to raise, raise, raise, and continue to do so until they raech the line between consumers toleratign the charges and cancelling services. This is to secure maximum profits. Because the deal didnt go through, the raise is due to lack of spectrum. If the deal would have gone through, it would have been to remain competitive. Both are BS and arbitrary reasons.

posted on 18 Jan 2012, 18:30 2

7. torr310 (Posts: 328; Member since: 27 Oct 2011)


Oh, welll, T-mobile still rules with unlimited data!

posted on 18 Jan 2012, 18:48 6

12. LoneShaolin (Posts: 307; Member since: 14 Jan 2012)


Throttled unlimited data

posted on 18 Jan 2012, 21:47

25. remixfa (Posts: 13902; Member since: 19 Dec 2008)


lets compare

Tmobile - 5 gigs for $30 bux with a throttle and no overages or
ATT - 5 gigs for $50 bux with a $10 a gig overage.

Oh, and Tmobile's HSPA+ network is bigger than ATT's HSPA+ and LTE network combined.

Yup, ill take Tmobile.

posted on 18 Jan 2012, 18:38 2

8. cncrim (Posts: 458; Member since: 15 Aug 2011)


Missing T-mobile.

posted on 18 Jan 2012, 18:51

13. joey18 (Posts: 500; Member since: 20 Jul 2010)


Thast sucks still spenced my opinion 10 for 300 and 15 for 2gb and 30 for 4gb like verizon promo is more fare deal i hope tmobile get the iphone to cut att custumers

posted on 18 Jan 2012, 19:00 1

15. -box- (Posts: 3708; Member since: 04 Jan 2012)


I was really hoping they'd increase capacity and lower prices for the phone plans. I applaud the prices of the data-only devices matching the MiFi rates; that was an uneven balance for far too long

posted on 18 Jan 2012, 19:10 2

16. InspectorGadget80 (Posts: 6125; Member since: 26 Mar 2011)


f**k U AT&T!!

posted on 18 Jan 2012, 19:25

17. omarc26 (Posts: 357; Member since: 05 Dec 2009)


i have at&t which i love i never had a problem with there service over here in los angeles. BUT i admit there data plans are crap.. i have the 4Gb data plan on my lg nitro and it happened to me before i dont use 4Gigs and they throttle me down . i used exactly 2.5 gigs last month and they throttled me down to speeds lower than edge . i went to the at&t store to complain they saw i used 2.5 gigs and saw i was on the 4GB plan there excuse was it was cuz i been using LTE since they just turned it on over here and on LTE its always gonna be like that. so i guess its always gonna be like that. i would of switch to verizon but i wont because i had them because everyone talked wonders about them i didnt get service in my loft in downtown LA had serveral phones from them droid charge , thunderbolt complained many times they didnt fix it till i gave up on them. Switched to at&t now have full bars but stuck with a crappier data plan oh well ..

posted on 18 Jan 2012, 19:26 1

18. shelley.bevacqua (Posts: 76; Member since: 27 Aug 2011)


Will it (cost) lower once voice plans are merged into 4g plans. I think voice will roll into high def quality.

posted on 19 Jan 2012, 00:12 2

28. zafrir (Posts: 10; Member since: 31 Dec 2009)


T-Mobile is the best deal if you live in their coverage area and don't travel much. I have their Small Business Value Plan. Yes, I bought the Samsung Galaxy S2 for $500 but my plan is $45 per month, unlimited minutes, unlimited texts, and 5GB of High-Speed Data with no overage.

I had AT&T before and I was paying about $100 per month for the same type of plan. Pretty happy with T-Mobile. Now if they only stay in business. :)

posted on 19 Jan 2012, 08:36

29. remixfa (Posts: 13902; Member since: 19 Dec 2008)


It will take you 3 months to make up the price difference of the phone (500-200 contract price = 300) and from that point on your saving 100 a month. The same Plan on ATT would have cost you 140 a month though and u still would have been charged overage.

posted on 20 Jan 2012, 13:19

32. atandtrep (Posts: 1; Member since: 19 Jan 2012)


more on the ecom 101 lesson. att exists to make a profit, not to give you cell phone service. it is att's duty to its shareholders to make as much money as possible. If it were not for these private companies and the incentive of profit, for both the company and the shareholders then you would not have the innovation of new technology and availability of service.

posted on 24 Jan 2012, 10:13

34. PROSPRINT (Posts: 1; Member since: 24 Jan 2012)


OH well, SPRINT is STILL UNLIMITED with the cheapest pricing and bundled plans!! 79.99 cant beat that for everything!!!

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