AT&T to change data plans on January 22nd
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The new plans for smartphone data give you 300MB for $20 a month with the AT&T Data Plus 300MB, 3GB for $30 a month with the AT&T Data Pro 3GB, and 5GB for $50 a month with the AT&T Data Pro 5GB. The latter plan includes access to mobile hotspots/tethering. Those needing an extra GB of data can pay $10 for it on the latter two plans while AT&T Data Plus users can buy an additional 300MB for $20 more. Once a plan is chosen, AT&T will send out reminders when a customer has used 65% of his allowed monthly data, with two other warnings to come when the customer gets closer to his allowance.
The new tablet choices are one with 3GB for $30 per month called AT&T Data Connect 3GB, and one offering 5GB for $50 a month called AT&T Data Connect 5GB. As we said, tablet users can still select the 250MB plan for $15 a month.
To calculate how much data a month you need, you can check out the carrier's data calculator by clicking on the link.
source: AT&T
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34 Comments
1. e.wvu posted on 18 Jan 2012, 18:16 1 1
Well you can't really argue that AT&T got a better deal than Verizon, since they have now ended the 4GB Data promo for $30. Now with AT&T you can get 3GB for $30 while at Verizon you're stuck at 2GB for the same price.
9. GoodFella posted on 18 Jan 2012, 18:39 4 0
They gotta make that money up they lost on the T-Mobile deal... "yea, we'll give you a little more data, but it will cost ya!"
21. e.wvu posted on 18 Jan 2012, 20:05 1 0
Yea you're right. I forgot about the 2GB plan being $25. But I guess they thought it would've been fair to them to give you an extra gig for 5 more bucks.
26. TheInfamousCJ posted on 18 Jan 2012, 22:23 2 0
paying 5 for an extra gig is better than paying overage prices for going over two
23. belovedson posted on 18 Jan 2012, 21:07 0 1
att didnt lose much money they will make that money back from att users. like verizon they rape for texts and calling plans.
27. TheInfamousCJ posted on 18 Jan 2012, 22:27 0 0
well if u pick up unlimtited talk u get any mobile within the US. 450 for 40 20 for unlimited mobile calling/text plus 30 for 3 gigs is 90. vzw is 450 for 40 20 for only unlimited and 30 for 2 gigs total is 90. On paper att has a better deal (not taking into account their spotty service). t mobile unlimited minutes text 2gigs of high speed data is 80 while sprint 450 any mobile unlimited data and text is 80 (70 plu s10 for premium data fee).
33. Socalvenom posted on 23 Jan 2012, 16:30 1 0
Found a cousin who wanted my iphone 4 with AT&T so she took responsibility over my contract which still has 1 year 5 months left. What did I do I bought a T-mobile Samsung Galaxy S2 in white from Craigslist for $300 and activated it with the $70 monthly 4g plan unlimited talk,text and 5gb's of Hspa+ web you can't beat that with AT&T or Verizon even if you have employee or student discounts
3. christianqwerty posted on 18 Jan 2012, 18:21 1 1
Still a rip off that im paying 30$ for unlimited, and att emails me and tells me that i am in the top 5% and that i may see slowed down speeds if i reach that level of GB's next month.
4. vvelez5 posted on 18 Jan 2012, 18:21 1 0
I'll keep my 2gb for $25 for now. Since I don't go over it since I use WIFI when I am able to.
5. ljruble posted on 18 Jan 2012, 18:22 0 0
Well at least they finally set that 1gb=$10 but that still makes the 300mb plan complete bull
11. ardent1 posted on 18 Jan 2012, 18:45 5 1
> Well at least they finally set that 1gb=$10
Be careful, because that is an old marketing trick using psychology. What the company does is to trick you into looking at the cost per unit or $10 per GB. That takes your frame of reference from the fact you are paying more each month.
I have 10GB a month 4G plan from Verizon and it costs me $80 a month. Most people think it's $8 per GB. Wrong -- it's $80 where I use one bit to 10 GB, it's still $80 meaning the $80 is a sunk cost for that month of service. The $8 per GB is lowest cost I can get ONLY if I use all 10 GB that month.
In summary, when companies like ATT raises rates, that cost is a "fixed" cost and that is the real cost. Going from $45 a month to $50 a month means $60 bucks per year for ATT -- pretty sneaking.
20. ljruble posted on 18 Jan 2012, 19:48 0 0
I understand that. I pay them $25 a month for 2 GB and usually come nowhere near that, but at the same time, IF I somehow went over that 2 GB i could get another 1GB for $10. which didn't make sense that for the first 2GB it cost $12.50 each but ooops I used to much, now 1GB only costs $10. Or how on my dads line his 200MB is $15 which would be around $75 per GB. Their math didn't add up and still doesn't on the 300MB plan, I was just saying at least 3GB=$30 5GB=$50 each over is $10.
So If i only use 200MB of my 2GB, yeah, I'm still paying $25 but at least it looks like 1GB is worth $10 to them no instead of on this plan its $12.50, on this one it's $11.75, if you go over on either, it's $10 per additional.
24. remixfa posted on 18 Jan 2012, 21:46 7 0
that is by far the most intelligent thing you have said in quite a while. good job, ardent. ;)
6. ardent1 posted on 18 Jan 2012, 18:28 2 1
ATT has no choice -- it is simple and basic supply and demand in action. When you have a company like ATT that has limited capacity and both its users are increasing (mainly thanks to the success of the iPhone) and more users being data-heavy consumers (thanks to more smartphones on the network), ATT has two choices: (a) find bandwidth or (b) raise prices. I stated before that the failed Tmobile acquisition will lead to higher prices. Again, this is basic microeconomics material that is covered at the 300 level courses.
The big question is: Will the other carriers like Verizon, Tmobile, Sprint et al use this ATT's action to also raise prices. That was why I was in favor of the ATT - Tmobile acquisition. One good thing about ATT is that they are grandfathering (for now) the existing users until they change the plans.
One more thing, you don't look at the average cost of the data per month, but instead you look at the fixed cost of data each month. The reason you don't use the average costs is unless you consume the entire data for that month, then your average cost will change (if you have rollover data and that data is yours to use then the average costs make sense). However, the fixed minimum costs do not change as that is your hurdle or from ATT's perspective, their income.
10. cncrim posted on 18 Jan 2012, 18:42 1 1
what are you talking about? if the merge went through ATT will rise the price anyway, beside rising the price you will have less one carrier to choose from. On top of that, job will be cut.
Anyway, u will never understand.
14. ardent1 posted on 18 Jan 2012, 18:55 2 1
> if the merge went through ATT will rise the price anyway, beside rising the price you will have less one carrier to choose from.
This subject matter is covered in a course called "Industrial Organization" that goes over market structure, conduct, performance, etc. The fallacy is that more carriers are better than fewer carriers.
The truth is that Tmobile didn't have the money to build out its spectrum (we know this to be true because the parent company DT told the world that they were going to give Tmobile the necessary funds).
The key argument is sprectrum usage, not the number of carriers. Even the head of Verizon got this issue correct and did something uncommon by supporting the merger. US consumers need more spectrum and the ATT-Tombile merger would have resulted in better spectrum usage.
Instead we now see ATT raisings rates like so many people have predicted.
19. cncrim posted on 18 Jan 2012, 19:34 0 1
ATT will raise the price regardless the merger go/not through. You think ATT just take $4B out from there reserve bank and pay Tmobile? and let's said the merger go through the price tag is $39B, Where do you think ATT get the money from printing it or you think 40M Tmobile Subscribe will make the diffirence for that? In short, ATT need that money back and some one have to pay for it.
As comsumer, in the long run merge is bad idea period.
22. ardent1 posted on 18 Jan 2012, 20:48 2 1
> ATT will raise the price regardless the merger go/not through.
You don't know that --- you are simply making that up from thin air.
> think ATT just take $4B out from there reserve bank and pay Tmobile?
It was part of the acquisition agreement. It was the price ATT had to pay to play, i.e. to get Tmobile to agree to the deal.
> Where do you think ATT get the money from printing it or you think 40M Tmobile Subscribe will make the diffirence for that?
We don't know since the deal was never vetted. had the FTC reviewed the application, ALL that info would have been public information during the review period. As you know, ATT pulled its application.
I will tell from acquisition accounting, once ATT acquired Tmobile, those customers now belong to ATT rather than DT. The other money is that ATT will now have more spectrum to accomodate their growing subscriber base.
30. snowgator posted on 19 Jan 2012, 12:14 0 0
All great food for thought. And makes sense that AT&T may be willing to pay more for Dish Network than they were for T-Mobile just to get the spectrum you talk about. Of course, that is just rumor, but based on your arguments it makes more sense. It is worth the short term money to get long term spectrum relief.








