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AT&T says its launch of Nokia Lumia 900 to be its biggest ever, even surpassing the Apple iPhone's release

AT&T says its launch of Nokia Lumia 900 to be its biggest ever, even surpassing the Apple iPhone's release
AT&T has announced that it will launch the Nokia Lumia 900 on April 8th for $99.99 with a signed 2-year pact. According to Jeff Bradley, the carrier's device head, this will be the biggest launch in AT&T history which means it will surpass the cost of each of the prior 5 launches for the Apple iPhone. Speculation is that AT&T is spending $200 million to get the word out on the flagship Nokia Windows Phone device. Usually, such high-spec'd devices aren't priced at such a "reasonable" price point.

The Nokia Lumia 900

The Nokia Lumia 900

With the promotional push from the carrier, the question is whether or not Microsoft's mobile OS can get its share of the market above the 5% it currently owns. That makes this a $200 million gamble for AT&T. Before the launch of the OG Apple iPhone in 2007, Apple and AT&T blanketed the airwaves with commercials and even non phone fanatics knew what the device was prior to its first launch. This is not the case with the Nokia Lumia 900 and with less than two weeks to its release date, AT&T is going to have to really pepper prime-time television with ads for the model if it is going to be a household name.

AT&T will be throwing accessories at buyers of the Nokia Lumia 900. And as if T-Mobile's low-end Nokia Lumia 710 didn't even exist, AT&T's Bradley called the launch of the Lumia 900 the re-launch of the Nokia brand. With Microsoft bolstering Windows Phone Marketplace, the AT&T executive says that its reps have been trained to show iOS and Android users which apps can replace the ones they use on their current device.

source: CNET

62 Comments
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posted on 28 Mar 2012, 13:00 17

1. Tre-Nitty (Posts: 460; Member since: 16 Nov 2010)


Yeah right. This phone will flop. Windows phone sucks. I tried it and yes im ashamed to admit it.

posted on 28 Mar 2012, 13:13 18

7. SuperEd (Posts: 112; Member since: 18 Oct 2011)


Rrrrright. Please troll elsewhere.

posted on 28 Mar 2012, 13:31 12

10. medicci37 (Posts: 593; Member since: 19 Nov 2011)


Just because he thinks windows sucks (So do slot of other people. me included) he must be trolling ?

posted on 28 Mar 2012, 13:33 5

11. medicci37 (Posts: 593; Member since: 19 Nov 2011)


& so does At&t btw.

posted on 28 Mar 2012, 13:37 2

12. N.Reynolds (Posts: 257; Member since: 15 Feb 2011)


I do as well

posted on 28 Mar 2012, 13:42 6

15. kshell1 (Posts: 1143; Member since: 05 Oct 2011)


me to. android all the way

posted on 28 Mar 2012, 18:14 2

43. TROLL.ISAHA (banned) (Posts: 535; Member since: 28 Mar 2012)


So do i. Apple ios is better than windows lock down!

posted on 28 Mar 2012, 13:51 5

16. Tre-Nitty (Posts: 460; Member since: 16 Nov 2010)


This fool thinks im trolling. Gtfoh. I been on this site for a while. Dont get mad at me because you support windows phone and i dont.

posted on 28 Mar 2012, 14:21 10

23. Penny (Posts: 1098; Member since: 04 Feb 2011)


@ Tre-Nitty

"This phone will flop. Windows phone sucks. I tried it and yes I'm ashamed to admit it."

This is more akin to trolling than anything else. Saying that you don't LIKE the OS or that you don't THINK it will do well is an honest opinion. STATING that it sucks and will flop, and that you are ashamed to have tried it, indicates that there is very little objectivity there. You can't turn your opinions into fact before it is proven one way or the other.

posted on 28 Mar 2012, 18:27 3

47. TROLL.ISAHA (banned) (Posts: 535; Member since: 28 Mar 2012)


My sister has a lumina 800, she regrets buying this
, iv'e used it didn't like it at all!

posted on 29 Mar 2012, 09:02 2

59. raunak (Posts: 498; Member since: 12 Oct 2011)


its lumia.lol

posted on 28 Mar 2012, 14:32 2

27. Droid_X_Doug (Posts: 5530; Member since: 22 Dec 2010)


When MS/Nokia have to put together a bounty fund to motivate sales reps to sell their stuff, that tends to indicate the presence of a certain level of desperation. I wonder who is more desperate - MS/Nokia with their bounty fund, or RIM putting off its annual meeting with shareholders until after the BB10 launch?

It kind of reminds me of the story about the dog food company - they created a new line of dog food and put $ in the adverts, put $ in the launch event, and, and, and. But dogs hated the new dog food.

posted on 28 Mar 2012, 16:16 6

38. -box- (Posts: 3712; Member since: 04 Jan 2012)


Apple (and by extension, AT&T) did the same thing with the iphones up to and including the 4. Fans of the traditional smartphone (small screen, physical keyboard, like a shrunken laptop that doesn't open) thought the iphone would flop since it was just an app launcher and not a true smartphone (which is still true). Untold millions of units later, they're proved wrong. Microsoft, Nokia, and AT&T are just using this same strategy. If it's not broken, no need to fix it.

posted on 28 Mar 2012, 22:06

56. sprockkets (Posts: 1077; Member since: 16 Jan 2012)


Yeah but the iphone wasn't a flop upon debut like wp7. Nor does this Nokia cost $600 like the iphone.

posted on 28 Mar 2012, 18:14 1

44. TROLL.ISAHA (banned) (Posts: 535; Member since: 28 Mar 2012)


Flop!

posted on 28 Mar 2012, 20:46 1

53. Droid_X_Doug (Posts: 5530; Member since: 22 Dec 2010)


My, look at all of the thumbsdown votes posters in this topic are generating. I wonder if there are only 20-ish fans of WP who are members of PA? Maybe you should ask your friends to join and then you can produce more negative votes. In the meantime, PA's eyeball count metrics head northward.... lol

posted on 28 Mar 2012, 13:03 7

2. GALAXY-S (Posts: 701; Member since: 07 Jun 2011)


hmm will see about that.. i know im not buying it.. for starters i dont like the name.. nokia lumina 900 .. its jus not catchy :\
but good luck At&T

posted on 28 Mar 2012, 17:14 5

41. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)


i think the lumia will be a hit… with a low price point and aggressive marketing, it is the freshness a lot of people will be looking for

posted on 28 Mar 2012, 13:07 5

3. troybuilt (Posts: 155; Member since: 16 Dec 2011)


I remember those TV ads and everyone was drooling over the launch of the iPhone. Alot of people didn't know any better, but now that I'm able to look at those ads better, has anyone noticed the iPhone is connected to Wifi on all these ads? At launch it was only able to connect on at&t's 2G network (edge), so that explains it's speeds in the video being on Wifi. That phone was never that fast at loading websites, especially on edge.

posted on 28 Mar 2012, 13:10 4

5. andro. (Posts: 1935; Member since: 16 Sep 2011)


Hmmmm....seems like it was more misleading stuff from apple there

posted on 28 Mar 2012, 13:14 9

8. SuperEd (Posts: 112; Member since: 18 Oct 2011)


misleading? Apple? No way! They are so truthful.

posted on 28 Mar 2012, 13:08 5

4. andro. (Posts: 1935; Member since: 16 Sep 2011)


The phone launch promotions and commercials might be 'huge',the sales figures certainly will not be. Very few people want windows phones

posted on 28 Mar 2012, 13:10 5

6. ron1niro (Posts: 54; Member since: 28 Mar 2012)


Great! At last, someone taking windows phone seriously! Gonna get myself one of those

posted on 28 Mar 2012, 13:30 8

9. Sniggly (Posts: 6697; Member since: 05 Dec 2009)


"it will be AT& T's biggest launch ever."

In advertising dollars? Maybe.

In sales? No it won't be. Windows phone is a nice OS but no one really cares about it. I mean, if people come in to buy it I'll gladly sell it, but anyone who cares about Nokia are older people who don't want smartphones anyway.

posted on 28 Mar 2012, 13:38 3

13. troybuilt (Posts: 155; Member since: 16 Dec 2011)


my thoughts exactly. Elderly people always looked to Nokia devices without all the "Bells and Whistles" and now they ask for the iPhone because Grand daughter/son told them to get one. LOL. It's pretty hilarious if you ask me. They don't want all the bells and whistles, but they ask for the iPhone.

posted on 28 Mar 2012, 13:39

14. Jimstar (Posts: 259; Member since: 24 Oct 2011)


Well they're never gonna change that if they just launch it like any other phone, if WP is gonna break any ground they need something huge. This could be it, probably won't be, but it should be a good start.

posted on 28 Mar 2012, 14:27 5

25. Penny (Posts: 1098; Member since: 04 Feb 2011)


I don't think AT&T or this article meant anything other than this being AT&T's biggest push for a launch ever. I doubt they are expecting iPhone level sales.

I must disagree with your latter statements for obvious reasons. Obviously some people care about the OS, and obviously not all people who care about Nokia are older people.

posted on 28 Mar 2012, 13:57 1

17. IamTheGodfatherofCell (Posts: 33; Member since: 05 Oct 2011)


As a.employee i.just want to.know what is.so.ground breaking and exclusive.about this.particular phone.????

posted on 28 Mar 2012, 13:58 4

18. troybuilt (Posts: 155; Member since: 16 Dec 2011)


I can answer that. "It's not an iPhone". lol

posted on 28 Mar 2012, 16:42 4

39. -RVM- (Posts: 329; Member since: 19 Oct 2011)


It's one of the best spec'd WP phones available, and together with Lumia 800 the most beautiful one. Actually it's one of the most beautifully designed phones ever.

posted on 28 Mar 2012, 13:59 1

19. Hemlocke (unregistered)


Hahaha...they are delusional if they think this thing will be bigger than the iPhone. There is a reason MSFT and Nokia are paying $25 MILLION to get AT&T employees to adopt these as company phones prior to release. They keep trying to stack the deck, and they keep coming up short.

posted on 28 Mar 2012, 14:03 2

20. darkkjedii (Posts: 10106; Member since: 05 Feb 2011)


Bigger maybe. As lucrative, I doubt it.

posted on 28 Mar 2012, 14:04 2

21. RORYREVOLUTION (Posts: 2927; Member since: 12 Jan 2010)


Even I have to laugh at the idea they think this will surpass the iPhone in sales.

posted on 28 Mar 2012, 18:17 2

45. TROLL.ISAHA (banned) (Posts: 535; Member since: 28 Mar 2012)


So do i!

posted on 28 Mar 2012, 14:20 6

22. shadowcell (Posts: 300; Member since: 28 Mar 2012)


As a Verizon Wireless customer, I'm still appalled by the fact that Verizon isn't WP7 friendly. They have only so far released one, HTC Trophy, and continue to shun the Lumia lineup. Once VZW see these speculated crazy sales they are going to want to jump on this hastily just like what they did with the iPhone. Jerks.

posted on 28 Mar 2012, 15:13 4

30. Penny (Posts: 1098; Member since: 04 Feb 2011)


My sentiments exactly.

posted on 28 Mar 2012, 14:23 2

24. quintell843 (Posts: 4; Member since: 10 Jan 2012)


Question. What can any other smartphone do, in terms of everyday use, that a wp phone can't?

posted on 28 Mar 2012, 14:28

26. jdubis (Posts: 14; Member since: 15 Jan 2012)


This will be an amazing phone for $99 especially since it has LTE in it. Now if it was on Verizon I'd be more impressed. The problem it's on AT&T. I love how people think windows phone is horrible, but can you save an attachement from an email on an iphone. NO YOU CAN'T. I love how people will shell out $300 for iphone 5 when it will only have a 1.5 dual core and maybe 1gb of ram with retna display. Lets be real the only reason apple sells as they do is they have a cult. If you looked at functionality and specs apple would be worse than blackberry.

posted on 28 Mar 2012, 14:33 9

28. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)


I'm honestly surprised to see so many hate comments on this article, with people bashings. I have the feeling that these people fear Nokia Lumia 900 will be successful.

posted on 28 Mar 2012, 16:43 4

40. -RVM- (Posts: 329; Member since: 19 Oct 2011)


They are just iFans and Fandroids, who are afraid of their favourite OS's and brands.

posted on 28 Mar 2012, 14:56 1

29. rallyguy (Posts: 520; Member since: 13 Mar 2012)


I suspect MS is putting up half of the money.

posted on 28 Mar 2012, 15:17 2

31. Carlitos (Posts: 295; Member since: 23 Oct 2011)


They are actually paying soI much money on this phone to spread the existence of windows phones.
I like window phones I used to own one, but I don't think it will make windows phones, dramatically gain much market. Its a bad time for them. The competition with android and apple is pretty fierce, and Android hasn't even begun the reach its full all out potential.

posted on 28 Mar 2012, 15:30 1

32. redrooster13 (Posts: 107; Member since: 20 Feb 2012)


HAHAHAHAHA

posted on 28 Mar 2012, 15:32 5

33. dizzymaker (Posts: 6; Member since: 28 Mar 2012)


really people? windows phone dont suck... i ve owned two of them, several android phones, and an iphone. they all have their benefits, and not everyone likes all of them. most of these hate comments are just plain ignorant. btw, most all manufactures offer incentives to the cell phone reps to sell their devices, including almost all android phones. one big thing windows phones have going for them is the eco system integration. which android doesn not have , nor will it ever. zune marketplace and music manager is also extremely nice for those of us who also use our phones as mp3 players. ( which is almost everyone) android doesnt have a media manager anywhere near what zune or itunes is. there is a lot of potential with this platform, and it will apeal to a lot of people. and for those of you who think no one cares or wants a windows phone. head over to wpcentral.com and check out the millions of users who love it.. narsacists, geesh

posted on 28 Mar 2012, 19:15 2

50. remixfa (Posts: 13902; Member since: 19 Dec 2008)


i like WP7, but i need to correct your innacuracies.

Google Music > itunes > Zune Marketplace. Until zune and itunes let you upload your entire library for free, store it for free, and stream it to ANY device regardless of OS... as well as all paid music is 320k DRM free MP3s... they will always be inferior. And GM has sales all the time, on great music. Find that on either itunes or Zune. i put itunes ahead of zune because it has a bigger music library by far.

and if your in it for the streaming of songs u dont own, pandora is free, where you have to pay a subscription to zune.

posted on 31 Mar 2012, 08:55

62. dizzymaker (Posts: 6; Member since: 28 Mar 2012)


its called a skydrive, and windows phone also can stream music from it, however no one wants to stream their own music because it uses data, and lots of it. and if you think itunes or google music compares , i feel sorry for you.

posted on 28 Mar 2012, 15:42 7

34. ReturningToNokia (Posts: 130; Member since: 09 Jul 2011)


It's astonishing - when Android fans bombard Windows Phone/Nokia articles; this behavior is just silly! More than half of the comments already are from people disparaging the ATT/Nokia/Microsoft effort.

posted on 28 Mar 2012, 15:53 5

35. haikallp (Posts: 69; Member since: 10 Feb 2012)


just cant help but laugh at the Android fanboys on the comments. Come on, use a windows phone for a couple of weeks first before judging it. At least it rarely lags as compared to an Android..yes, Android lags..admit it..yes it has true multitasking but whats the point if it starts to lag..

p.s i've used an Android..and iOS.

posted on 28 Mar 2012, 16:02 2

36. gallitoking (Posts: 4680; Member since: 17 May 2011)


Nokia phone are good looking phones.. and are well built.. but the fact that are windows phone is a concern for me.. that's why I loved the N9 because of the OS. I just don't associate windows with cell phones

posted on 28 Mar 2012, 18:20 2

46. TROLL.ISAHA (banned) (Posts: 535; Member since: 28 Mar 2012)


Me too!

posted on 28 Mar 2012, 16:05 1

37. simplyj (Posts: 404; Member since: 23 Dec 2009)


Yeah, somehow I doubt this.

posted on 28 Mar 2012, 17:41 4

42. djg71087 (Posts: 70; Member since: 10 Oct 2010)


i agree, the bashing is a bit much..... i love the WP platform and the smoothness and ease of use aspect of it. However, if your a person that loves to customize your phone to the very end then this article is propably not for you (Stick with Droid, and droid articles). I would love to see Windows Phone surpass RIM and be a great 3rd option for others.

***Side Note: the OS has accomplished quite a few thus far, a year later and Apollo will certainly help!***

posted on 28 Mar 2012, 19:08 1

48. InspectorGadget80 (Posts: 6135; Member since: 26 Mar 2011)


I wouldn't mine buying a NOKIA phone used to have the NOKIA 3300 music phone best mp3 player phone i've ever had. Only thing I dislike is Microsoft because I hate the way they do their business practice against ANDROID. But still i'll have to check it out too see how it performs. my upgrade is already due and still waiting

posted on 28 Mar 2012, 19:10 4

49. ron1niro (Posts: 54; Member since: 28 Mar 2012)


Many people are desperate, they really want this phone to flop, they make stupid comments about things they barely know with comments like "this phone will flop", "windows phone sucks", "nokia is dead" as if they are paid, they forget that competition among manufacturers means no one is comfortable and so everyone is working to improve on their products, which is better for us consumers, imagine getting a phone like this one for just 100 bucks on a 2 year contract! That is a result of competition! I think people just want to prove that they are smarter and that what they have is as good as it gets! Be open to change, people and don't bash those who are!

posted on 28 Mar 2012, 19:16 2

51. remixfa (Posts: 13902; Member since: 19 Dec 2008)


i love how people are bashing this, like apple didnt do the same thing to be popular. its smart business and a common practice in the industry.

posted on 28 Mar 2012, 19:18

52. joey18 (Posts: 502; Member since: 20 Jul 2010)


People will go for the price 99 but this phones is nice but will be more nice if was android thas terrible mistake for nokia go for windows they wan me to choose the nokia 900 then htc one x my choice will be the htc one x 10 times better then windows phones

posted on 28 Mar 2012, 21:04 1

54. deku13 (Posts: 4; Member since: 19 Mar 2012)


Really wish this phone was on Verizon

posted on 28 Mar 2012, 21:32

55. Whateverman (Posts: 3187; Member since: 17 May 2009)


I love Nokia phones, I just wish they would reconsider making a few Android devices. I know right now, that's not gonna happen but that's what I would like to see. WP7 is cool, I just think that would be a match made in heaven.

posted on 29 Mar 2012, 02:45 2

57. snowgator (Posts: 3188; Member since: 19 Jan 2011)


Now I have brought this up before:

What is up with all the negativity here????

Is there any reason- any at all- that some of the posters I respect are afraid of WP? Because that is the only reason I can see for the bashing of a still young OS approaching the make-or-break portion its life. The 900 from Nokia is the most important WP release in the US to date. It needs to be a success for many reasons:

1) AT&T wants a hook to seperate itself from Verizon. WP is it's chance. If the 900 is a success, than it has a legit reason to brag. Not to metion if it is a good device, the sales of other WP's on it's shelfs may get a bump. Dropping the price on the Focus S, the Flash already being free, and both Titans give a lot of options. We saw this back in the day with the "Droid" series and launch on Verizon- it was the standard, but other Android handsets benefited.

2) Microsoft needs a good device to bridge the gap to Apollo devices. I am not sure if the 900 will hold up that long, but it sure could go a long ways.

3) Both Microsoft and Nokia need Verizon and Sprint to feel they need WP devices. If AT&T is enjoying a good run, that is accomplished.

OF COURSE AT&T, Nokia, and Microsoft are going to push the 900. Why on earth is that a bad thing to Phone Arena users? And by the way- little old T-Mobile is selling the low end Nokia 710 very well, and is promoting it decently. WP is growing in all the markets it is actually being supported in. Not what I call a hard thing to connect the dots on. The 900 does not need to be an iPhone, GS2 type of hit. It just needs to be successful.

This time last year, all we heard is how Microsoft needs to promote WP, the carriers need to promote WP, the Handset makers need to support and promote WP. The consumers need more awarness. WHY all the bashing when it actually starts to happen? WP will pull more customers from Feature Phone users, low end Android users, and maybe some Blackberry converts. That is a drop in the bucket to Android and iPhone sales. WP is 2 years away from challenging either of the titans. So again I ask:

Why all the negativity??????

posted on 29 Mar 2012, 08:35

58. cdgoin (Posts: 363; Member since: 28 Jul 2010)


Windows and Nokia need a phone like the (now old) Dell Venue Pro.. something UNIQUE !! a touchscreen brick is a touchscreen brick.

What is needed by the business and heavy texters.. is a 4.1 screen with a slide out portrait keyboard.. ! Maybe even a phone like the old Dash 3G (with a touch screen..) similar to Blackberry.

I feel Nokia and Windows will fail if they try to compete with Apple and Android by making more phones that look alike. They need to make unique form factors. Try to take some of Balckberrys thunder, a LOT of people like the small keyboard. Not having one is stupid.

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