AT&T has stepped up its mobile commerce offerings by adding a brand new service aiding retailers in web commerce by helping with design and management of web sites and smartphone-optimized applications. The service is powered by the Digby platform, with the end-goal of making mobile devices a true virtual sales reps granting access not only to product information, but also reviews and deals. Digby is a powerful solution as it works across a variety of platforms including iOS, Android and BlackBerry. It also supports QR codes, which means that you can just scan a bar-code to get all the information about a product.
“By adding Digby Mobile Commerce Solutions to our portfolio of Mobile Marketing Solutions, we’re able to offer retailers a comprehensive set of services for promoting, merchandising, and selling product through a mobile channel,” Chris Hill, VP of Advanced Mobility Solutions at AT&T noted.
In terms of security, the platform
complies with high standards such as the Payment Card Industry 1
certification and comes with detailed statistics. The service was made available yesterday on AT&T, so if you're interested feel free to hit the link below for the small print.