AT&T drops refurbished iPhone 3G prices to as low as $79
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If you don't mind buying a refurbished unit, you could buy an iPhone 3G from AT&T for as low as $79. Even had the iPhone been around during the hey days of Crazy Eddie, we might not have seen such a low price. The $79 is for the 8GB model of the touchscreen handset while the 16GB refurbished model will run you $129.
It's a brilliant marketing step by the carrier. After all, there are some potential iPhone 3G buyers at $79 that might not open their wallet $20 higher. And even if a small percentage of those are so enthralled by the 3G that they move up to the iPhone 3GS, bingo, extra money in the bank. And that is not even counting the voice and data plans that AT&T will be selling to these buyers. It's razors and blades, boys, razors and blades. AT&T is simply using the same pricing scenario you see in the supermarket with razors. Sell the razor and a couple of blades cheaply and then sell the blade refills for an arm and a leg.
source: AT&T (8GB), AT&T (16GB) via BGR
It's a brilliant marketing step by the carrier. After all, there are some potential iPhone 3G buyers at $79 that might not open their wallet $20 higher. And even if a small percentage of those are so enthralled by the 3G that they move up to the iPhone 3GS, bingo, extra money in the bank. And that is not even counting the voice and data plans that AT&T will be selling to these buyers. It's razors and blades, boys, razors and blades. AT&T is simply using the same pricing scenario you see in the supermarket with razors. Sell the razor and a couple of blades cheaply and then sell the blade refills for an arm and a leg.
source: AT&T (8GB), AT&T (16GB) via BGR
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4 Comments
3. artz1986 posted on 11 Jul 2009, 16:14 0 0
ATT actually realizing that refurb touch screens should be given away. $79 is not equivalent to FREE, but they are ATT after all...money loving goons. But $79 is close enough, I guess...
4. Jyakotu posted on 11 Jul 2009, 16:46 0 0
All cell phone companies want to take your money. Even if the phone is free, you're still paying for your plan and other additional fees.
