AT&T could end up spending $150 million to promote Nokia Lumia 900
0. phoneArena 09 Apr 2012, 16:30 posted on
It isn't every $99.99 phone that gets-or even deserves a $150 million ad budget, but as the current flagship Windows Phone model, the Nokia Lumia 900 has a lot riding on its success; that is why reports say that AT&T could spend as much as $150 million promoting the model...
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1. ardent1 (Posts: 1999; Member since: 16 Apr 2011)
Rather than spend $150 million to promote the phone, why not just give away 1.5 million of these phones for FREE thus saving the customer $99 per phone! That is some great marketing.
Image a free Nokia Lumia 900 with a 2-year contract.
2. gp284 (Posts: 120; Member since: 25 Feb 2012)
I like at the end how it says Verizon is Americas largest 3G carrier, and now it is 4G.
10. -box- (Posts: 3878; Member since: 04 Jan 2012)
But it doesn't have the largest 4G network. What point were you trying to make?
4. gsmfast (Posts: 2; Member since: 09 Apr 2012)
unlock your at&t iphone or nokia lumia 900 athttp://www.gsmfast.net
5. W.P._Android_in_that_Order (Posts: 207; Member since: 15 Feb 2012)
I really do hope that ATT really does kickstart a windows revolution cause it would be good for the industry to have more than just 2main operating systems.
9. myclevername (Posts: 94; Member since: 07 Jun 2010)
Don't get your hopes up. Walk into an AT&T store and play dumb about smartphones and watch what they try to sell you .I guarantee it wont be a Lumia. Unless you specifically ask and lead yourself over to it. .
11. -box- (Posts: 3878; Member since: 04 Jan 2012)
Well the reps are supposed to, and they're being offered extra incentives and commission on the Lumia 900, so there's little reason they wouldn't. Besides, WP7 is a good OS, not just for first-time smartphone users, but for any user who either wants a change or wants something that works well and has a lot of manufacturer and software support
6. Joshing4fun (Posts: 1054; Member since: 13 Aug 2010)
I can see this actually working. By early 2013 i bet W8 phones will be seriously catching up to android with maybe 15% U.S. market share and growing. Who else wants to place some bets!
7. iDroidx650 (Posts: 72; Member since: 26 May 2010)
my store actually sold out. but we only had 6 lumias in stock.
12. -box- (Posts: 3878; Member since: 04 Jan 2012)
How many is that, relative to other devices? A lot, a little, average?