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AMD expected to unveil first ARM core product: AMD Seattle is now sampling

Posted: , by Victor H.

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AMD expected to unveil first ARM core product: AMD Seattle is now sampling
AMD might shake up the chip industry with a big announcement later today at the Open Compute Summit. The chip maker is said to be ready to unveil its first product with an ARM core. The chip - said to be based on the latest ARM A57 core - will allegedly end up being called AMD Seattle, and it’s already sampling.

ARM A57 features the ARMv8 64-bit instruction set with all the improvements that come with it like a larger amounts of registers, and increased address space. All of that allows for faster processing of large chunks of data, while retaining the power efficiency ARM is known for. We’ve already explained the ins and outs of the new instruction set when speaking about the Apple A7 in products like the iPhone 5s and iPad Air, so make sure to look back at that article for a refresh.

AMD’s product is said to be aimed first and foremost at servers and datacenters, not consumer devices, but it nonetheless marks an important win for ARM. The British chip designer has launched the A57 core in an attempt to get traction in the previously Intel-dominated server space, and this would be a big success for it.

Finally, AMD’s Seattle solution is expected to come in either a quad- or octa-core configuration with server features like integrated 10Gb/sec Ethernet connectivity. Stay tuned, AMD is expected to officially unveil this later today.

source: SemiAccurate

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posted on 28 Jan 2014, 09:36 2

1. MarkArigayo (Posts: 240; Member since: 18 Dec 2013)


It's interesting to see how AMD compete with Qualcomm. Good luck AMD.

posted on 28 Jan 2014, 09:52 2

2. nokia12 (Posts: 325; Member since: 19 Nov 2013)


amd's biigest mistake was selling adreno to Qualcomm..

hope they bring some great chips at cheaper price than Qualcomm

posted on 28 Jan 2014, 10:45 1

3. Chris_Bakke (Posts: 207; Member since: 23 Jan 2013)


I agree to an extent, but Radeons are still top-of-the-class GPUs.

posted on 28 Jan 2014, 10:51 1

5. MarkArigayo (Posts: 240; Member since: 18 Dec 2013)


Yeah, it's their own risk. Perhaps AMD couldn't see the future of mobile industry at the past.

Hopefully AMD's Seatle will offer us a greater performance at lower power consumption. Otherwise, Qualcomm would sweep the floor as MediaTek only target the low budget SoC.

posted on 28 Jan 2014, 14:02

9. Finalflash (Posts: 1799; Member since: 23 Jul 2013)


They were broke and needed money while the low end graphics were set to phase out after APUs came in. But they are likely going to destroy Qualcomm because they have much more experience and ability in custom core design. Qualcomm CPU and GPU is alright but they do well because of their complete package.

posted on 28 Jan 2014, 10:49

4. jove39 (Posts: 1303; Member since: 18 Oct 2011)


Qualcomm makes server products too?

"AMD’s product is said to be aimed first and foremost at servers and datacenters, not consumer devices"

posted on 28 Jan 2014, 11:14 1

6. Augustine (Posts: 738; Member since: 28 Sep 2013)


This is AMD's last grasp at life as a processor company. Throwing the towel at x86 was the second form last. It's aiming at a much smaller market that what it used to enjoy.

PS: I worked at AMD for almost a decade, having enjoyed tons of fun in the creation of x86-64, squashed with barely any profit and huge losses.

posted on 28 Jan 2014, 13:12

7. QWIKSTRIKE (Posts: 885; Member since: 09 Mar 2010)


Too bad they had so much promise. I think the problem lies in the bus for AMD Auggy. I mean Intel has way more bus coming out of the CPU there by creating an illusion of faster. Raw power the Amd does more in the commuting but fails in the delivering because of the limited bus architecture from my understanding a wider bus on a 50 mph highway is better than a 70 mph highway and a smaller bus.

posted on 28 Jan 2014, 13:22

8. QWIKSTRIKE (Posts: 885; Member since: 09 Mar 2010)


Also might I add that Intel stacked the cards against AMD with it's partners by forcing them to buy their chips. They then gave the partners a rebate to offset AMDs lower cost later on after sales were tallied. EU sued and won and when Intel was warned that the US justice department was suing as the EU did Intel settled the lawsuit.

Two-four weeks after Intel settled with AMD the Justice department announced their lawsuit. Seems fishy to me, because the Justice department ruled against Intel...funny how Intel never wanted to settle until a few weeks before the Justice Department levied its law suit. Mysteriously they settle and had they not settled would have lost lots of money to AMD had a trial taken place.

posted on 28 Jan 2014, 14:10

10. Finalflash (Posts: 1799; Member since: 23 Jul 2013)


Uhhh that's the rosy side, the reason they settled with AMD was because they were actively screwing the AMD chips on x86 instruction sets. It was making the AMD chips do longer routines instead of getting the shortcuts it had for itself. By that I mean the AMD chip would have SSE3 let's say but the instruction set wouldn't let the chip use it. So that's how Intel won the x86 chip game during the end of Athlon 64 days, then it was easy after core came out and that plus screwing AMD did the trick.

posted on 28 Jan 2014, 18:52

11. fireblade (Posts: 708; Member since: 27 Dec 2013)


good to see AMD is involved in ARM business

posted on 28 Jan 2014, 20:20

12. elitewolverine (Posts: 1719; Member since: 28 Oct 2013)


Personally would favor a trimmed down apu, dualcore with gpu for a phone vs arm64 but make sense.

posted on 30 Jan 2014, 06:07

13. bakarock (Posts: 52; Member since: 29 Aug 2013)


can't wait amd chip powered android smartphone..... what gpu will the use? power vr rogue or radeon mobile.. LOL

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