ABI Research says the Moto X "trumps Apple in engineering design and creativity"
0. phoneArena 10 Oct 2013, 00:21 posted on
We've are fans of the Motorola Moto X. The ideas behind the device are solid, the customizations are just right, and we like the Moto Maker options (although it would be nice if it would finally ditch AT&T exclusivity.) We've even defended the Motorola X8 chipset as underestimated because the coprocessors are something completely new. But, ABI Research would like to take up the cause now, and ABI has some pretty bold statements to make on the Moto X...
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3. DAddYE (Posts: 48; Member since: 04 Oct 2013)
Indeed. If only the best value of Moto X (motomaker) weren't an exclusive of any freaking carrier now I would be writing to you from one of them.
9. Droid_X_Doug (Posts: 5918; Member since: 22 Dec 2010)
When has Apple recently been 'creative'?
Oh, I forgot - the newly creative fingerprint scanner that was soo secure, that it was cracked in less than 2 days after it started shipping.
14. ardent1 (Posts: 1997; Member since: 16 Apr 2011)
The odds of cracking the 4-digit pin -- that is 1 in 10,000.
The odds of cracking the secured scanner / home button, 1 in 50,000.
That is 5X more secure than 4 digit pin.
16. Sniggly (Posts: 7177; Member since: 05 Dec 2009)
Ardent, I think you were the one who once offered the ease with which fingerprint scanners could be fooled as a reason why the followups Motorola released after the Atrix didn't have a fingerprint scanner.
24. ardent1 (Posts: 1997; Member since: 16 Apr 2011)
Sniggly, you make the simple assumption all fingerprint scanners are the same.
The Atrix was using a similar biometric device typically found on laptops. So yes, those types are much easier to fool.
25. Sniggly (Posts: 7177; Member since: 05 Dec 2009)
And the fact that a group fooled the sensor only a few days after release, using the same methods used to fool past scanners, doesn't bother you at all?
61. ardent1 (Posts: 1997; Member since: 16 Apr 2011)
Sniggly, the odds are 1 in 50,000. I bought the device knowing it was 5X more secure than using a 4-digit numerical PIN code.
If people can crack the 4-digit pin, they can also crack the sensor. That in the part you don't get. I sleep better knowing it's 5X more secure.
As for the older biometric devices, there's a reason why they were removed from laptops.
51. tedkord (Posts: 5105; Member since: 17 Jun 2009)
Right. there are fingerprint scanners, and then there are fingerprint scanners with an apple logo on them. Makes all the difference in the world.
19. jaychildz (Posts: 106; Member since: 31 May 2013)
Dude you can bypass that mess with the slightest of ease and you can reset an iPhone and restore it to factory settings without the code/fingerprint...not that secure
23. nestea (unregistered)
good luck bypassing touch id without victims fingerprint and have fun watching how you wont pass iDevice activation because of improved "find my phone" feature. GTFO troll
39. PapaSmurf (Posts: 8815; Member since: 14 May 2012)
Well, for starters, you can bypass Touch ID as Sniggly mentioned. Once you do that, you can easily factory reset the phone in a matter of minutes, which makes Find my iPhone pointless.
40. Sniggly (Posts: 7177; Member since: 05 Dec 2009)
Well, Find My iPhone will activation lock the phone, so if it's lost or stolen and reported as such, it irreversibly bricks. Only the original owner can get it unbricked, but what's the likelihood of a thief giving back your phone?
13. ScottSchneider (Posts: 322; Member since: 06 Dec 2011)
I would always take Moto X for Apple iSomething.. Basically for the Build Quality... Had the Moto RAZR MAXX HD and the Atrix HD... Two best built products... The Boot Screen would itself make ppl like me to get a Motorola Phone...The Droid Boot screen is unbelievable...
4. ocilfa (Posts: 333; Member since: 03 Aug 2012)
The display is absolutely underrated. Its one of the few amoleds out there that does not use pentile, and is instead a full-rgb sub-pixel arrangement.
17. Shatter (Posts: 2031; Member since: 29 May 2013)
So its like the Note 2 display just smaller basically?
20. Sniggly (Posts: 7177; Member since: 05 Dec 2009)
Higher pixel density than the Note 2's display as well, since both are 720p and the Moto X's display is almost an inch smaller.
5. GeekMovement (Posts: 1514; Member since: 09 Sep 2011)
AT&T exclusitivity ruined the potential sales this phone could have had at launch. Now there are lots of better flagships coming out and not worth the price to pay for just different back and button colors.
18. Shatter (Posts: 2031; Member since: 29 May 2013)
Only way Moto will get good sales will be to release an updated version with a snapdragon 800, improved camera and 1080p screen on all the carriers with moto maker day one.
34. Sniggly (Posts: 7177; Member since: 05 Dec 2009)
You assume, of course, that all customers are spec freaks.
The 720p screen is still awesome on the Moto X, more than clear enough for most customers. It's not got the marketing behind it that Apple and Samsung have, as Motorola's been largely absent from top tier phones apart from Verizon's for years.
The only thing I agree needed better execution was Moto Maker availability. Other than that, what you listed doesn't fu.cking matter to most customers.
52. steedsofwar (Posts: 288; Member since: 07 Oct 2013)
They also need to launch it internationally. Plus, it is normally the spec freaks that recommend phones to friends and family.
Someone asked me about the s4 mini. I had to tell him it isn't as powerful and fast as the s4 and wont have the same great camera. Will it do everything to a satisfactory standard otherwise? Sure it would and cost you less too. So specs do have some significance.
6. mr.techdude (Posts: 555; Member since: 19 Nov 2012)
Kudos to moto they deserve although I don't own a moto device but I can see why now new consumers are buying moto x. If only the isheeps read this article, am I right PA ;)
7. Sniggly (Posts: 7177; Member since: 05 Dec 2009)
The Moto X definitely carries an awesome display, and it definitely deserves some good sales. I'm worried that Samsung will become too dominant in Android sales, and would rather there be some healthy competition from the other manufacturers. I am seeing a lot of positive feedback from customers when I explain the Moto X's features, even though this is a very iPhone heavy season. I would say the number one thing killing peoples' interest in the Moto X versus the Galaxy devices is the lack of expandable storage; however, once Moto Maker expands I think you'll see some higher sales because Motorola's color palette is definitely stronger than the iPhone 5c's.
10. ardent1 (Posts: 1997; Member since: 16 Apr 2011)
I am getting the Moto X with Republic Wireless for $10 a month as a back up phone. I would have gotten the device except the X doesn't have a true 4.7" display. The on screen soft keys reduce the display real estate.
15. Sniggly (Posts: 7177; Member since: 05 Dec 2009)
Republic sounds like a pretty good deal overall, and it'd be nice if we offered it at Best Buy. You could do the Droid Ultra or Maxx, which both have true 5 inch displays and share all of the Moto X's features-and have an Ingress invite. :)
Right now I'm living with the Droid Mini, which is definitely the Moto X's poorer cousin, but it was free and available. Perhaps if I can balance my income versus expenses better, I might pick up a Moto X on an AT&T employee plan or just eke it out until August when my Verizon employee upgrade becomes available.
8. KingKurogiii (Posts: 5633; Member since: 23 Oct 2011)
i may have an iPhone 5S but i still have my eye on you Moto X.
you two will live in harmony as my personal devices.
11. Topcat488 (Posts: 1170; Member since: 29 Sep 2012)
Can you fix the first word on this article PA. "We've are" fans, should read "we are", thanx.
I've always been a FAN of Motorola, and now the google is in charge... Even more.
But Moto X is not kicking it for me.
12. Luuthian (Posts: 218; Member since: 09 Sep 2011)
And yet despite all those power savings the battery life is still worse than the more power hungry iPhone 5, and with a battery several hundred mAh larger.
The Moto X has some agressive innovations onboard but battery life isn't one of them. Power savings is one thing, the actual time your phone will live between charges is another.
Apple still reigns as the king of battery efficency. Samsung has gone through hoops to catch up and is now comparable, if not better, but other Android manufacturers have yet to follow suit. Motorola and the Nexus line still struggle there.
21. Shatter (Posts: 2031; Member since: 29 May 2013)
G2 has the best battery life right now I'm pretty sure.
22. Killer_Instinct (Posts: 22; Member since: 26 Jun 2012)
"Apple still reigns as the king of battery efficency. Samsung has gone through hoops to catch up and is now comparable, if not better, but other Android manufacturers have yet to follow suit. Motorola and the Nexus line still struggle there"
Keep saying that to yourself....
Battery endurance test:
Motorola Droid Maxx - 87h
Galaxy S4 - 65h
Galaxy note 3 - 75h
Galaxy note 2 - 69h
iPhone 5S - 54h
iPhone 5C - 52h
iPhone 5 - 51h
26. ardent1 (Posts: 1997; Member since: 16 Apr 2011)
Okay, you just won the dumbest post of the day.
The comment was about battery efficiency, NOT which device has the biggest batteries (measured in mAh).
Or stated differently, for the same mAh battery, which device will last longer, other things being equal.
28. Killer_Instinct (Posts: 22; Member since: 26 Jun 2012)
Really? Go troll elsewhere. I also have an iphone 5 which drains battery faster than my S4. I'm not an apple hater because i also use their product, I just commenting regarding "The king of battery efficiency" which i doubt to be APPLE.
55. 8logic (Posts: 131; Member since: 05 Mar 2012)
their "efficiency" comes from smaller screen and lower ppi, so its not like they are geniuses (get it?).
62. ardent1 (Posts: 1997; Member since: 16 Apr 2011)
1. Yes REALLY. The term in Latin is ceteris paribus.
Under that condition, you need to control for display size, BATTERY size, etc. so you can look SOLELY at battery efficiency.
2. Making a dumb post IS INDEPENDENT of whether you own an android device or not, e.g. it is device agnostic.
All you did was list android phones with bigger batteries than ought to have longer run time.
If you looked at controlled studies, the iPhone 5S did outperform the S4 in wifi web browsing, LTE, etc . Source: anandtech.com
If you want to argue opinions, then I'm not interested. Instead, if you want to argue facts, I am more than happy to shoot down your flawed arguments.
29. DukeX (Posts: 327; Member since: 28 Aug 2013)
Too bad his comment still stands. Face it An android phone beat out the iphone in battery life. Iphone does not have the best battery life compared to the moto maxx. He's not comparing the size of the battery he is comparing the devices endurance time as you can clearly see in his comment. The Maxx with 87 hours seems pretty efficient to me....
56. 8logic (Posts: 131; Member since: 05 Mar 2012)
the artical was about power effency, not how long it last. if they really want a phone to last as long as possible, all they have to do is put a giant battery on it (less mobile).
30. Sniggly (Posts: 7177; Member since: 05 Dec 2009)
But other things aren't equal. Android as an OS naturally has more going on in the background, so you can never get a completely equal battery test between the two.
Worth noting: the 5s didn't top the Moto X in every battery usage category; in fact, in talk time, it fell short by about three hours. In other categories listed, it beat the Moto X by about a solid hour in web browsing and a mere half hour in video playback.
I'd say that while the Moto X doesn't beat the 5s in efficiency, considering the extras you get the relatively small battery life sacrifice is totally worth it.
57. 8logic (Posts: 131; Member since: 05 Mar 2012)
the saving is probably from the smaller screen and ppi
42. Googler (Posts: 813; Member since: 10 Jun 2013)
So an endurance test isn't measuring battery efficiency? And you claim he had the dumbest post of the day. Seriously?
It's common knowledge that it's a combination of size and how the OS behaves that determines battery efficiency.
63. ardent1 (Posts: 1997; Member since: 16 Apr 2011)
You have device with a 3,000+ mAh battery compared against a device with a 1,500+ mAh battery, and then using the Googler standard that since the 3,000 mAh battery won in an endurance test, it has great battery efficiency,
That logic is just plain NONSENSE.
27. c.hack (Posts: 519; Member since: 09 Dec 2009)
That's like saying a Suburban with a 40 gallon gas tank is more fuel efficient than a Prius with a 10 gallon tank because the Suburban can drive further on a tank of gas.
You need to look up the meaning of the word "efficiency".
32. Sniggly (Posts: 7177; Member since: 05 Dec 2009)
Battery efficiency is getting close enough between Android and iOS, however, that the gains in life offered by the iPhone are heavily outweighed by the greater functionality and flexibility offered by Android.
Let's face it, most people will have to charge their phones at the end of the day, and most new Android phones will get to the end of that day like an iPhone will. Doesn't matter whether the phone's at 30 percent or 20 percent, it still lasted long enough to throw on a charger.
It's definitely not like the old days when an extra battery was the deciding factor whether you got through a day or not.
48. Luuthian (Posts: 218; Member since: 09 Sep 2011)
Apparently you don't understand the difference between endurance and efficeny.
At 1440mah the iPhone 5 achieved that 51h score. It takes a 2600mah battery for the Galaxy S4 to achieve a better score. Compare that to the Moto X which has a 2200mah battery and was lucky to get a 39hr endurance score.
Assuming it's true that the iPhone 5 does use 20% more power than a Moto X, how is the Moto X considered more efficent when the iPhone has 11 hours more endurance despite having a battery around 700mAh smaller? Can you imagine how horrible its battery life would be if the Moto X DIDN'T have those battery saving features?
The iPhone is by far one of the most efficent phones on the market when it comes to battery life, if not THE most efficent. Do other phones have better battery life/endurance? Of course. But they also have significantly larger batteries. At that point simple physics takes over. And the gains those phones are seeing do not equate to the battery size. A Galaxy Note 3 has a battery more than twice as large as the iPhone 5's, yet it only has 50% more life in it.
Apple deffinitely leads the charge in the efficency catergory. The math is an inarguable fact. But of course I don't expect everyone on the board to agree regardless. There will always be the people who simply don't want to admit Apple's hardware has its merits and there will always be others who use personal annecdotes as fact.
49. DukeX (Posts: 327; Member since: 28 Aug 2013)
Yea a limited os. You really expect it to NOT be efficient at battery life? Ios is just a cop out for a smooth running os. Put more features on ios thats on an android level. No one will be talking then about battery life with a small battery that the iPhone has
64. ardent1 (Posts: 1997; Member since: 16 Apr 2011)
DukeX, you still don't get it.
In these efficiency tests, they can removed the effects of widgets, apps running in the background. Therefore, android OS has no more excuses to use.
Let's use anandtech.com battery study (as part of iPhone 5S review) where it pitted the 5S against several android devices.
Now, you may disagree with anandtech's methodology, however, for their controlled study. That means you need to discern an acceptable scientific test as a replacement.
In summary, endurance tests are not tests of efficiency, and android's silly arguments of apps running in the background can be controlled. At the end of the day, it's just a test of battery efficiency.
53. Googler (Posts: 813; Member since: 10 Jun 2013)
4" screen. I've never, NEVER opened the battery stats in the settings and not seen the display as the top user of the battery. Phablets have to have large batteries because the screens are power hungry monsters.
Moto X is an interesting case, it's always listening so it's always using the battery. It's reported to be efficient with that feature, but a drain is a drain none the less.
65. ardent1 (Posts: 1997; Member since: 16 Apr 2011)
That is point you don't get.
Battery efficiency is INDEPENDENT of the screen size.
It's obvious you are clueless since you think endurance is the same as efficiency,
31. Penny (Posts: 1242; Member since: 04 Feb 2011)
Good news to hear, I guess. I recently got this phone for my dad as his first smartphone. I did a good amount of research and basically came to the same conclusion as the article. Also made sure he got a chance to look at the iPhone 5S and see what's best for him.
Overall, I really like what Motorola did with the Moto X. The hardware feels great and is compact enough for first time smartphone users to easily adjust to. The computing architecture is very smart, and along with running a nearly stock version of Android, runs smoother than those Samsungs with all of their horsepower. Call quality is good, if a little weak. Speakerphone is very good. Battery is great for the size and the fact that it is running Android (1.5 days for my dad).
I do have to say that I'm not as impressed with Android as I expected. Yes, it has some features that WP8 lacks, but I also thought that the interface seems less intuitive and more cluttered than I'm used to. It's a solid OS, but I think they could do better with design and interface.
33. Sniggly (Posts: 7177; Member since: 05 Dec 2009)
Re: call quality, have you gotten the chance to update the Moto X? I know one of the fixes with the update they sent out was for call quality.
36. Penny (Posts: 1242; Member since: 04 Feb 2011)
Nope, we're on Verizon. They haven't released the update yet. It's also supposed to improve camera quality from what I understand too, which is believable considering the only real problem with the camera is the lifeless colors.
37. Sniggly (Posts: 7177; Member since: 05 Dec 2009)
Yeah, I have a Droid Mini. I really hate the Verizon update police, especially since their versions of the updates always have issues anyway.
47. VZWuser76 (Posts: 1756; Member since: 04 Mar 2010)
A Verizon rep actually told me the other day that they don't hold up the updates, it's the manufacturers' fault for slow updates. She said the only testing they do on phones is before they're released, but not after that. I seriously couldn't believe she told me that, and she sounded like she believed it!
41. protozeloz (Posts: 5379; Member since: 16 Sep 2010)
I have wondered why you feel the interface is less intuitive? Could if be more related to the fact that you haven't used android? And have gotten used to windows phone? I have seen some windows phone devices and I don't feel they are easy to use. Could you elaborate? Honest question
46. Penny (Posts: 1242; Member since: 04 Feb 2011)
I've used Android a little bit and knew my way around it, but got more hands on time with it since I got my dad that Moto X. I'm sure being used to WP8 does factor into my perception of usability, but here are a few other differences that factor in for me:
- Tiles. I like that I can change the color and especially the size in WP8, as I thought the icons on the Moto X were a little on the small side (although you might be able to change that, don't know yet).
- Swiping vs. Buttons. So far in my experience, there seems to be more swiping and more of a panoramic experience in WP8, while Android has a lot more standard buttons as a navigational tool. For touchscreens, I think swiping tends to be fairly intuitive and favorable.
- That leads into this point, which is: iconography. In general, I find the icon graphics in Android to be less descriptive. I found this to be especially true when teaching my dad the phone, as he had a much easier time picking up what buttons to press on my WP8.
- Font sizes and readability. While the text sizes can be adjusted in Android, to its credit, I found the default to be a little on the small size. This would be okay if there were more spacing, but text seems to be packed in fairly close together. It's all single spaced, all the same size, and can sometimes appear like a wall of text. By contrast, I think one of the things that makes it much easier to read through WP8 is that there's a bigger, whiter font header, followed by less bright and smaller body text, followed by spacing before the next item. Just more separation and clarity.
- Notifications. I think they could definitely do a better job indicating what each notification is for at a glance in Android. As of now, there isn't enough separation/delineation between one notification and the next, and the source of the notification can be even harder to spot (from my Hotmail vs. Gmail, etc.)
- Two Home Buttons. There's the actual Android home button that takes you to your home screen, but the software App Drawer button is easily mistaken as a Home button as well. Can't tell you how many times my dad intuitively thought that the App Drawer was Home.
- More settings, less layman's terms. I'm a fairly technical person myself, but they give you probably more ability to fine-tune through settings and menus than I would think is appropriate for a phone. In my opinion, being able to customize visuals is far more important to the average end user than being able to customize all those functional background settings, especially because most people probably don't very well know what those things actually control. But I will admit, I am usually in the camp of wanting the phone to just work for me and give me a good experience throughout without having to tinker, so this is good for the user that cares about that fine-tuned control.
These are some of the more immediate things I've noticed, but Android does have some usability advantages as well.
50. protozeloz (Posts: 5379; Member since: 16 Sep 2010)
About the icons, right of the bat your moto X won't have bigger icons (unless you are planing on using widgets) so some you might require a launcher (witch could be complicated for some) so I guess that's true.
About notifications I have used the notifications on android, then spent some time on a wp device, I saw a lot of information every time I see a message on android (gmail talk, etc) I've always though it was all tidy in a single place to find info, but that could be me
I understand about fonts, I have Good vision and though roboto was easy on the eyes but that could be me, people might find it a bit too close, yeah there is a setting but I guess that's not the point, changing fonts could be easier on android.
Interesting read and thanks for your feedback :D people don't take me serious when I ask, I ask because aside from an iPad mini I get to play with I don't play with so much stuff. So its good to see how things look on the other side. to me and many of my friends android is stupid simple, I'm sometimes lost on iPhone menus looking for a way out or way to go back, or how to reach an app setting, some settings are on the app other settings are on the settings menu etc. Witch annoys me. But that's just my experience
54. Penny (Posts: 1242; Member since: 04 Feb 2011)
No problem. Happy to share my thoughts with somebody who is willing to accept other perspectives.
Regarding your responses that most of the points I mentioned tend not to be a problem for you, let me clarify that they are really not a problem for me either. I paid close attention to the usability of the device because I was selecting it for my dad, who is a first time smartphone user. Therefore, ease of use was at the very top of my list and my general focus.
I still stand by all of the points I made in that those areas can be improved as I suggested. Fact is that no platform is perfect, and all of them can afford to make more usability enhancements. I have a background in user-centered design and could run through so many improvements that can be made to any of these platforms, even though they seem pretty good to most people. That's just the way I see things after spending some time learning this stuff.
If you're interested in this kind of stuff, I highly highly recommend checking out a book called "The Design of Everyday Things" by Donald Norman. Really opens your eyes to the little details and affordances that actually make something intuitive to the user.
58. 8logic (Posts: 131; Member since: 05 Mar 2012)
cluttered? its as cluttered as you want it lol mines clean as a whistle.
60. Penny (Posts: 1242; Member since: 04 Feb 2011)
Not everywhere, but specifically in settings menus, notifications, and areas that can contain lots of text and could have clearer separation between items.