A more Googley idea for what can be done with Motorola
0. phoneArena 12 Sep 2011, 13:41 posted on
There is a lot of doomsaying and speculation about what Google will do with Motorola, but not much of it takes into account Google's corporate ethos and decision history, but we've got an idea for how Google can use Motorola to change the world in a very Googley way...
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44. remixfa (Posts: 14251; Member since: 19 Dec 2008)
Its just ROI (return on investment) on a mass scale. They give away or greatly reduce the upfront costs for their products for people knowing that each product is a steady revenue stream.
Apple makes money up front and directly from the consumers pocket, but that reduces the amount of people that can afford such a(n over priced) device. Google throws it out like popcorn, gets us hooked, and then makes tons of money on us without US actually spending that much as the advertising is paid by other companies.
48. Whateverman (Posts: 3233; Member since: 17 May 2009)
Yeah! That's it...what he said! (+1 remix. Maybe you should tell the Google/Robin Hood story. You'd kill it!)
47. Stuntman (Posts: 812; Member since: 01 Aug 2011)
The broadcast industry does pretty much the same thing. I can turn on the TV and watch many shows basically for free. I turn on the radio and listen to music/talk for free. I just pay for the cable, the TV and the actual radio. Google services are pretty much the same. I get them for free, but I have to pay for the wireless/internet access and buy the PC/tablet/phone. It's been done before and being done by some other companies now as well. Google doesn't have the only search engine. There are other mapping services available for free. There are many services I use on the internet for free as well. Google if anything has been able to really capitalise on this method of making money off their services.
56. Whateverman (Posts: 3233; Member since: 17 May 2009)
I'm sorry, but I don't understand what your point is. Is it that Google should not be viewed as a more ethical business because they are making money?
I think not having to pay for a navigation system, a word processor with cloud services or remote desktop software, exchange servers etc, etc makes Google a little different from Yahoo, Ask.com, NBC, ABC, RIM, or Apple. Nothing wrong with what these companies are doing, but Google saves me from buying additional equipment, software and subscription fees. I gotta give a big pat on the back to a company that do all of that and still turn a profit.
46. minshelin (Posts: 1; Member since: 12 Sep 2011)
Mate wicked, wicked article!!!
This article forced me to actually register on this site as I wanted to post this comment.
I would love to see Google do something like this for the good of all including for themselves. Why not?
You have top execs from corporations like Microsoft so scared of Google that they feel the need to put their two bits worth of stupidity, trying to stir the pot with Googles vendor partners and to think that all they actually do is help those in deprived countries move forward. Once again there will be benefit from Google but who cares...win win situation.
Nice one mate.
50. Synack (Posts: 669; Member since: 05 Jul 2011)
I don't care what Google does, just as long as they don't screw me over, and they continue to push out free Google Maps and badass Android smartphones.
67. Jay (unregistered)
Can google please buy Telstra or Vodafone AU? Google's vision of the future sucks in Australia right now, mostly cause NOBODY ELSE SHARES IT. we need Service providers to work WITH Google to create the perfect android data plan
69. snowgator (Posts: 3336; Member since: 19 Jan 2011)
Fantastic read. I learned a lot about the emerging markets I didn't know. Thanks, Michael. (Like how we call you by your first name like we know you or something?)
I really, truly believed that the purchase of Motorola was driven by the patents. There is NO DOUBT that many of their hardware partners, especially Samsung, are getting stung in the courts for the use of Android and Google had said a few months before this purchase was announced they would help defend them. If they wanted companies to continue using Android, they had to do something. But, on top of the patents, Moto falling into their lap sure meets a lot of other needs and wants that fits their plans. Getting phones into peoples hands and building the brand name to the consumers is HUGE. Why is the iPhone the iPhone? Brand. Those that still love Blackberry are loyal to it due to the fact they have been associating RIM with cell phones and security for years, and see no advantage to leaving. Google can open an entire MARKET to their products, build a brand, and have an even larger footprint. It is great, long range planning. The fact this helps them acheive that and gives them the chance to defend their manufacturers makes this deal worth every penny.
71. MichaelHeller (Posts: 2693; Member since: 26 May 2011)
If anything, the Moto purchase will strengthen the Android ecosystem more because now manufacturers like Samsung and HTC are looking to hedge their bets with other mobile platforms. I always like to think that Google understands that competition is good for everyone (which is why it has pushed Android as it has), and competition between Android and iOS alone isn't enough. We need stronger showings from WP7, bada, and WebOS.
Thanks for the comment!