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9:42 AM is Apple's favorite time of the day, and here is why it will stay that way

9:42 AM is Apple's favorite time of the day, and here is why it will stay that way

Posted: 06 Feb 2012, 03:46, by Nick T.

Categories: AT&T AT&T Verizon Verizon Sprint Sprint Apple Apple Tablets Tablets

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9:42 AM is Apple's favorite time of the day, and here is why it will stay that way

The attention to detail that Apple puts when designing its products is awe-inspiring, to say the least. The advertisements that show off Apple gadgets, however, are just as meticulously created. For example, in every iPhone or iPad ad, promo material, and press shot, the clock on its home screen is set to 9:42 or 9:41 AM.

But have you ever wondered why Apple chose that exact time of the day? Well, prepare to be underwhelmed by this somewhat boring answer to that question. Former Apple executive Bob Borcher recently unraveled the mystery and stated that 9:42 AM was the exact hour, at which the iPhone was unveiled back in 2007. Actually, according to Apple Vice President Scott Forstall, Apple always designs its keynotes so that the product can be displayed on the big screen about 40 minutes after the presentation has started. And to make sure that each detail has been polished to perfection, Apple always makes sure that the clock on the device's screen matches the exact moment in time of its unveiling. That is why it is likely to keep seeing those same 9:42 or 9:41 AM figures over and over again with the future iterations of the iPhone and the iPad.

Does anyone want to share their interpretation as to why 9:42 AM was the time that Apple chose to go with? You can share your thoughts with us in the comment section below.

source: Business Insider, PC World via Redmond Pie

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1. sadaivadai posted on 06 Feb 2012, 05:23 4 0

Well .. There are so many other things where they can show their perfections ..

2. Tatperson posted on 06 Feb 2012, 05:31 9 0

All of HTC's dummy phones and advertisements show the time 10:08. Why? I don't know.

4. droidnator posted on 06 Feb 2012, 05:44 0 0

I have noticed and wondered the same thing about HTC!

12. EclipseGSX posted on 06 Feb 2012, 11:29 1 0

One of the Evo 3D pics says 10:54 :O

15. LoneShaolin posted on 06 Feb 2012, 12:29 2 0

I'm looking at an HTC Evo 3D dummy that says 10:08, a Vivid LTE that says 12:08, an Inspire that says 10:08, and an Evo Shift 4G that says 12:00

20. ladyhaly posted on 07 Feb 2012, 23:38 0 0

Look at clocks on shop displays as well as clock advertisements (analog ones) and you'll see that they're showing the same time. 10:08 or 10:10 gives the impression that the analog clock is "smiling" and is believed to attract consumers' eyes.

http://www.blogcadre.com/blog/stella/10_08_why_analog_watches_are_set_to_this_time_in_advertisements_2006_12_12_12_04_34

3. bloodline posted on 06 Feb 2012, 05:40 9 3

who cares

16. LoneShaolin posted on 06 Feb 2012, 12:30 3 0

It's the same time Mr. Jobs used to rub one out to his earnings figures. Every. Damn. Day.

5. dragonnub99 posted on 06 Feb 2012, 06:02 0 0

is 9.41 lol

6. jasongohjr posted on 06 Feb 2012, 06:11 8 3

u seriously have no other articles to write???

7. Bluesky02 posted on 06 Feb 2012, 06:51 0 0

Wow this company has its own culture

8. ivanko34 posted on 06 Feb 2012, 08:42 2 1

maybe apple patented 9:42 AM ?

10. bvalde09 posted on 06 Feb 2012, 09:13 1 1

Be careful you might get sue XD

11. Aaron_R96 posted on 06 Feb 2012, 10:19 1 0

That was the time when they won their first patent-case in court? wouldn't be surprised.

13. AndresJ posted on 06 Feb 2012, 11:33 0 0

or it's just a random number, that makes people quarrel!

14. Rayzin posted on 06 Feb 2012, 12:14 0 0

I've got it! It's from the bible:

Luke 9:42:
Even while the boy was coming, the demon threw him to the ground in a convulsion. But Jesus rebuked the evil spirit, healed the boy and gave him back to his father.

Or

Mark 9:42:
But whoever causes one of these little ones who believe in Me to stumble, it would be better for him if a millstone were hung around his neck, and he were thrown into the sea.

Not sure what apple means by this...

17. LoneShaolin posted on 06 Feb 2012, 12:31 0 0

Mind**** for sure on the second one.

18. Rayzin posted on 06 Feb 2012, 13:06 1 1

Yea the second one speaks more to Apple somehow...

19. RandomlyPsychotic posted on 06 Feb 2012, 22:11 0 0

the galaxy nexus always displays the time at 4:00 :OOOO

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9:42 AM is Apple's favorite time of the day, and here is why it will stay that way

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20 Comments Follow Following

1. sadaivadai posted on 06 Feb 2012, 05:23 4 0

2. Tatperson posted on 06 Feb 2012, 05:31 9 0

4. droidnator posted on 06 Feb 2012, 05:44 0 0

12. EclipseGSX posted on 06 Feb 2012, 11:29 1 0

15. LoneShaolin posted on 06 Feb 2012, 12:29 2 0

20. ladyhaly posted on 07 Feb 2012, 23:38 0 0

3. bloodline posted on 06 Feb 2012, 05:40 9 3

16. LoneShaolin posted on 06 Feb 2012, 12:30 3 0

5. dragonnub99 posted on 06 Feb 2012, 06:02 0 0

6. jasongohjr posted on 06 Feb 2012, 06:11 8 3

7. Bluesky02 posted on 06 Feb 2012, 06:51 0 0

8. ivanko34 posted on 06 Feb 2012, 08:42 2 1

10. bvalde09 posted on 06 Feb 2012, 09:13 1 1

11. Aaron_R96 posted on 06 Feb 2012, 10:19 1 0

13. AndresJ posted on 06 Feb 2012, 11:33 0 0

14. Rayzin posted on 06 Feb 2012, 12:14 0 0

17. LoneShaolin posted on 06 Feb 2012, 12:31 0 0

18. Rayzin posted on 06 Feb 2012, 13:06 1 1

19. RandomlyPsychotic posted on 06 Feb 2012, 22:11 0 0

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