9:42 AM is Apple's favorite time of the day, and here is why it will stay that way
The attention to detail that Apple puts when designing its products is awe-inspiring, to say the least. The advertisements that show off Apple gadgets, however, are just as meticulously created. For example, in every iPhone or iPad ad, promo material, and press shot, the clock on its home screen is set to 9:42 or 9:41 AM.
But have you ever wondered why Apple chose that exact time of the day? Well, prepare to be underwhelmed by this somewhat boring answer to that question. Former Apple executive Bob Borcher recently unraveled the mystery and stated that 9:42 AM was the exact hour, at which the iPhone was unveiled back in 2007. Actually, according to Apple Vice President Scott Forstall, Apple always designs its keynotes so that the product can be displayed on the big screen about 40 minutes after the presentation has started. And to make sure that each detail has been polished to perfection, Apple always makes sure that the clock on the device's screen matches the exact moment in time of its unveiling. That is why it is likely to keep seeing those same 9:42 or 9:41 AM figures over and over again with the future iterations of the iPhone and the iPad.
Does anyone want to share their interpretation as to why 9:42 AM was the time that Apple chose to go with? You can share your thoughts with us in the comment section below.