x PhoneArena is looking for new authors! To view all available positions, click here.
  • Home
  • News
  • 9:42 AM is Apple's favorite time of the day, and here is why it will stay that way

9:42 AM is Apple's favorite time of the day, and here is why it will stay that way

Posted: , by Nick T.

Tags:

9:42 AM is Apple's favorite time of the day, and here is why it will stay that way
The attention to detail that Apple puts when designing its products is awe-inspiring, to say the least. The advertisements that show off Apple gadgets, however, are just as meticulously created. For example, in every iPhone or iPad ad, promo material, and press shot, the clock on its home screen is set to 9:42 or 9:41 AM.

But have you ever wondered why Apple chose that exact time of the day? Well, prepare to be underwhelmed by this somewhat boring answer to that question. Former Apple executive Bob Borcher recently unraveled the mystery and stated that 9:42 AM was the exact hour, at which the iPhone was unveiled back in 2007. Actually, according to Apple Vice President Scott Forstall, Apple always designs its keynotes so that the product can be displayed on the big screen about 40 minutes after the presentation has started. And to make sure that each detail has been polished to perfection, Apple always makes sure that the clock on the device's screen matches the exact moment in time of its unveiling. That is why it is likely to keep seeing those same 9:42 or 9:41 AM figures over and over again with the future iterations of the iPhone and the iPad.

Does anyone want to share their interpretation as to why 9:42 AM was the time that Apple chose to go with? You can share your thoughts with us in the comment section below.


9:42 AM is Apple's favorite time of the day, and here is why it will stay that way
9:42 AM is Apple's favorite time of the day, and here is why it will stay that way




20 Comments
  • Options
    Close




posted on 06 Feb 2012, 05:23 4

1. sadaivadai (Posts: 156; Member since: 22 Nov 2011)


Well .. There are so many other things where they can show their perfections ..

posted on 06 Feb 2012, 05:31 9

2. Tatperson (Posts: 58; Member since: 21 Oct 2011)


All of HTC's dummy phones and advertisements show the time 10:08. Why? I don't know.

posted on 06 Feb 2012, 05:44

4. droidnator (Posts: 87; Member since: 10 Mar 2011)


I have noticed and wondered the same thing about HTC!

posted on 06 Feb 2012, 11:29 1

12. EclipseGSX (Posts: 1551; Member since: 18 Oct 2011)


One of the Evo 3D pics says 10:54 :O

posted on 06 Feb 2012, 12:29 2

15. LoneShaolin (Posts: 307; Member since: 14 Jan 2012)


I'm looking at an HTC Evo 3D dummy that says 10:08, a Vivid LTE that says 12:08, an Inspire that says 10:08, and an Evo Shift 4G that says 12:00

posted on 07 Feb 2012, 23:38

20. ladyhaly (Posts: 106; Member since: 17 Jan 2011)


Look at clocks on shop displays as well as clock advertisements (analog ones) and you'll see that they're showing the same time. 10:08 or 10:10 gives the impression that the analog clock is "smiling" and is believed to attract consumers' eyes.

http://www.blogcadre.com/blog/stella/10_08_why_analog_watches_are_set_to_this_time_in_advertisements_2006_12_12_12_04_34

posted on 06 Feb 2012, 05:40 9

3. bloodline (Posts: 691; Member since: 01 Dec 2011)


who cares

posted on 06 Feb 2012, 12:30 3

16. LoneShaolin (Posts: 307; Member since: 14 Jan 2012)


It's the same time Mr. Jobs used to rub one out to his earnings figures. Every. Damn. Day.

posted on 06 Feb 2012, 06:02

5. dragonnub99 (Posts: 14; Member since: 23 Nov 2011)


is 9.41 lol

posted on 06 Feb 2012, 06:11 8

6. jasongohjr (Posts: 75; Member since: 26 Sep 2011)


u seriously have no other articles to write???

posted on 06 Feb 2012, 06:51

7. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)


Wow this company has its own culture

posted on 06 Feb 2012, 08:42 2

8. ivanko34 (Posts: 617; Member since: 04 Sep 2011)


maybe apple patented 9:42 AM ?

posted on 06 Feb 2012, 09:13 1

10. bvalde09 (Posts: 172; Member since: 22 Nov 2011)


Be careful you might get sue XD

posted on 06 Feb 2012, 10:19 1

11. Aaron_R96 (Posts: 198; Member since: 22 Jan 2012)


That was the time when they won their first patent-case in court? wouldn't be surprised.

posted on 06 Feb 2012, 11:33

13. AndresJ (Posts: 48; Member since: 06 Feb 2012)


or it's just a random number, that makes people quarrel!

posted on 06 Feb 2012, 12:14

14. Rayzin (Posts: 83; Member since: 27 Oct 2011)


I've got it! It's from the bible:

Luke 9:42:
Even while the boy was coming, the demon threw him to the ground in a convulsion. But Jesus rebuked the evil spirit, healed the boy and gave him back to his father.

Or

Mark 9:42:
But whoever causes one of these little ones who believe in Me to stumble, it would be better for him if a millstone were hung around his neck, and he were thrown into the sea.

Not sure what apple means by this...

posted on 06 Feb 2012, 12:31

17. LoneShaolin (Posts: 307; Member since: 14 Jan 2012)


Mind**** for sure on the second one.

posted on 06 Feb 2012, 13:06 1

18. Rayzin (Posts: 83; Member since: 27 Oct 2011)


Yea the second one speaks more to Apple somehow...

posted on 06 Feb 2012, 22:11

19. RandomlyPsychotic (Posts: 36; Member since: 29 Dec 2011)


the galaxy nexus always displays the time at 4:00 :OOOO

* Some comments have been hidden, because they don't meet the discussions rules.

Want to comment? Please login or register.

Latest stories