Juniper sees the money transfer, physical goods, NFC use and coupon segments of the mobile commerce market tripling in use over the next three years. The digital goods, banking and tickets sectors of the market will show slower growth, but still double in valuje over the same three year period. For this wide spread use of mobile payments to occur, Juniper says that security needs to be of the utmost importance in the mind of those companies involved in mobile commerce. A perceived risk of security leaks could set back the market just as seriously as a real security problem.
Juniper's report also noted that the key to getting widespread use of mobile banking applications is SMS. Juniper also said that without interoperability, mobile money transfer services won't get the number of users it needs to survive. And while mobile coupons is the smallest segment of the mobile commerce market, it is the fastest growing one.
More smartphone manufacturers and carriers are including NFC as a regular feature. BlackBerry has done so for some time now, and in January Sprint said that most of its new LTE models would come embedded with NFC. Last month, we told you that the low-end ZTE Orbit could be the first Windows Phone model to sport an NFC chip.
How many of you have used your smartphone as a coupon or to conduct banking transactions? Let us know by leaving a comment in the box below.
source: JuniperResearch (subscription req'd) via FierceMobile