65% of marketing emails were opened on a mobile device last quarter; Android tablet use doubles
0. phoneArena 27 Jan 2014, 13:10 posted on
Americans overall continue to read a majority of their junk mail on a smartphone or tablet. The latest report from Movable Ink reveals that a whopping 65% of emails related to marketing were opened on a mobile device last quarter. That was up 4% sequentially and leaves only 35% of such mail opened on a desktop, which is a record low...
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1. androiphone20 (Posts: 1631; Member since: 10 Jul 2013)
Its easy to just take out your smartphone and check your mail on the go, I normally go to my laptop when I want to do something productive.
2. akki20892 (Posts: 3775; Member since: 04 Feb 2013)
That's true. It's easy to use in smartphone.
3. Finalflash (Posts: 2097; Member since: 23 Jul 2013)
I bet partially why the figure is lower for android is because those invested in Gmail email wise have a nice little tab for ads and promotions that you can easily dodge. Others in the non-Gmail crowd usually don't have that option and get it in their regular mail (those promotional materials that isn't pure junk that is). At least I haven't seen the same organization in outlook, don't know what yahoo or whatever other email client is out there has.
5. AfterShock (Posts: 3698; Member since: 02 Nov 2012)
Less chance of getting a virus then on a PC.
You just look at a pc wrong, it's infected.