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60 cents out of each dollar in industry profit will soon go in Apple's pocket

0. phoneArena 04 Nov 2011, 13:27 posted on

An interesting chart on the All Things D site shows what percentage of the cell phone industry's profits belong to each manufacturer on a quarter by quarter basis; currently more than half of the profits end up lining the pockets belonging to Apple...

This is a discussion for a news. To read the whole news, click here

posted on 04 Nov 2011, 14:40 1

24. Scuba_Steve (Posts: 79; Member since: 16 Oct 2011)

Taco you and Donato couldn't be more off. Neither of you have answered any of my comments.

Most people buying the phone don't know anything about the phone. Yes more people know the name but not the device itself. Yesterday for a fact, I had a customer wanting to get the iPhone. He didn't know what the phone looked like and didn't know what it could do. His son said it was good and so that was good enough for him. After talking to him, turns out he was better off with an android phone since he is a heavy user of google products and is non mac user.

There's your real world example of why this phone sells so well. I get customers EVERYDAY who want the phone and don't even know what it looks like. I have customers EVERYDAY who pick up and android and think it's an iPhone. EVERYDAY I get customers thinking it's a 4G phone(vzw).

Most people don't have real expectations or standards when getting an iPhone so it could be terrible and they'll think that's how it's supposed to work.

Also the iPhone does not cost more unless you're buying a 64GB(vzw).

It sells more yes but from my own experience.

1 customer who knows about android to 5 customers who knows about iPhone.

It's all marketing

posted on 04 Nov 2011, 15:25

27. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)

And there's also a ton of people buying android who know nothing about phones. You act like its exclusive to Apple users.

People recommend the iPhone to each other because it's the best phone they've ever used.

Yes it does cost more. Check bionic on sale for $130 60 days after it came out. BOGO coming soon.

What about all the android returns you get from dissatisfied users and iPhone having the lowest return rates? Is that marketing too?

posted on 04 Nov 2011, 19:57

51. ledbetterp3 (Posts: 467; Member since: 31 Aug 2011)

@taco And if they did know anything about phones, they would be happy they made the right choice with android.

posted on 04 Nov 2011, 15:42

32. donato (Posts: 22; Member since: 28 Nov 2010)

Ok your right so apple sells more phones cause there marketing is better. Why don't they just stick a flip phone in a box a market it well and make tons of money. People hear about the iPhone because others talk about it. If they purchased it and didn't like it they would take it back. Apples profit increases more and more. Why can't you understand when something is better it will do better in sales have more publicity and people will hear more about it and want it more. If anything else was better they would sell more. Why doesn't android sell as much especially when there is so much more companies who produce them. When another company can compete with apple then u might have an argument but untill then you can't argue with pure facts.

posted on 04 Nov 2011, 15:49

33. donato (Posts: 22; Member since: 28 Nov 2010)

If apple sold more just cause of advertising I think things would change. Google is not a stupid company they would quickly realize this and market the hell out of their products. Google is not going to miss out on millions of dollars just because they don't want to market there product more. So when you say it's because of marketing just sounds stupid. But I guess everyone needs a reason to justify to themshelves why there not number one for one reason or another.

posted on 04 Nov 2011, 16:43

41. ardent1 (Posts: 2000; Member since: 16 Apr 2011)

Who are you going to believe - some unhappy salesman with an agenda or the market surveys that interviews thousands of people. The majority of people do KNOW what cell phone they want because they did research on it. This argument about a few clueless customers is nonsense just like how several high school kids can't identify the US on a global map doesn't immediately translate into all high school kids can't ID the US on a map.

It's a phone and in today's environment, it's considered an expensive communications toy. BTW, if your customers were really intelligent, they would have bought the android device from Costco, Amazon, or some other place offering the SAME DEVICE for much less than in the store!!!

posted on 04 Nov 2011, 16:03

35. donato (Posts: 22; Member since: 28 Nov 2010)

No obviously if you sell more of something that's in the same class as you. Ferrarris sells more cars then say Lamborghini so that would make there products superior. Come on do I have to point out common sense things that should be obvious for someone to see. I guess I do. And who ever sells the most does make there product superior, people buy what's is the best for the money that they decide they are going to spend. So based on the choice of the public majority by far looks like the iPhone is superior. More people choose it, more people like it, more people decided to tell their friends about it, and more people decided to keep it without returning it. Majority vote says that the product is just superior to anything else out there. If not more people would have bought something else. But they didn't, they won't and that's just how things are going to be. So just accept the facts cause apple is apple and the majority of the world loves them. And no matter what argument any wants to put up you can't change the fact more people will ways like apple.

posted on 05 Nov 2011, 02:52

61. Scuba_Steve (Posts: 79; Member since: 16 Oct 2011)

my point is how is sales proof that it's better when customers are willing to buy it for no good reason? Also, The bionic is still being sold at 250(vzw), a 50 price drop from the original 300. Still more expensive.Yes you can grab it cheaper at other places but that's because there isn't a price lock like the iPhone. Yes there are blind followers on both sides. Apple just happens to have more. I admit I can't argue the return rates because yes android phones are more prone to malfunctions.

The flip phone idea is just obviously over exaggerated and invalid. When it comes to word of mouth yes, android does shoot itself in the foot. There are too many options and some of those options are good and some are absolutely terrible. *Customer buys droid 2 has a terrible experience. Now all androids are POS to that customer and they share that with all their friends. That was a terrible phone but it doesn't mean all androids are terrible.
It's not all marketing but that has a huge impact on it. Google has been marketing a little more and that is why you're seeing an increase in android sales. Also you're talking to a gear head. Lambos are way better than ferrarris hands down. In actuallity Ferrarris are like android however I will admit that unlike ferrarris, not all the android models are great.

I do not have an agenda. Yes I do love android way more than apple but I give credit where it's due and I just can't fully give it to apple this time. I might say good job but it won't be with full meaning.
Sadly the majority don't know, you can walk into any store and just watch the customers. You'll find out that not a lot of people do their "homework". Also you're proving my point even more dumbass. Taco and Donato at least have good arguments. *sometimes*

posted on 06 Nov 2011, 03:52

68. ardent1 (Posts: 2000; Member since: 16 Apr 2011)

"You'll find out that not a lot of people do their "homework". "

That IS YOUR AGENDA. The fact remains a few people who do not do their homework DOES NOT translate into everyone not doing their homework.

Scuba_Steve, you are just being unctuous as usual especially when you use the term "majority" which contradicts the market surveys.

posted on 06 Nov 2011, 13:27

70. Scuba_Steve (Posts: 79; Member since: 16 Oct 2011)

Yes I use the term majority because it's not just a few people who I deal with, it's MOST people I and my co-workers deal with. It's not just my own opinion, I talk to other sales representatives with other carriers not just vzw. Not just in my location, but all over the state. What I've gathered from my own and others experience is that the average customer doesn't know what they're looking at. Honestly their first words are, I need a new phone(looking for a new phone) what do I qualify for?

Also, where am I saying everyone? You're throwing that term around not me.

What surveys are you talking about? Is there a survey asking how many people study what cell phone they want before buying it? Even if that's the case think of Schrodinger's cat. You won't be able to see the real results because once you studying it, you're interfering with its natural state. In other words, if they did study that, how many people were telling the truth?

posted on 06 Nov 2011, 13:36

71. Scuba_Steve (Posts: 79; Member since: 16 Oct 2011)

By the way, just so you can't say I'm being biased, I take some or most surveys with a grain of salt.

posted on 04 Nov 2011, 14:26

19. bossmt_2 (Posts: 449; Member since: 13 Oct 2009)

Apple doesn't sell the most, they sell on one of if not the highest profit lines though. For example the iPhone 4S cost about 189 bucks to build a unit but sells for 649.99 retail.

Also I assume they're including tablets in this since that's where Apple has it's biggest profit advantage.

posted on 04 Nov 2011, 15:42 1

31. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)

Yes because only cost of making a phone is parts. There's ZERO other costs.

posted on 04 Nov 2011, 17:34

42. bossmt_2 (Posts: 449; Member since: 13 Oct 2009)

Apple has made money for years on margin. Same thing that all "high end" products do. Whole Foods does it, restaurants do it. There are different ways to make your money, you can have a 5 star restaurant with 200 dollar tabs, churning tables once an hour or you can have fast food charging 5 bucks a meal and turn over a customer in a minute.Apple finally has a product (iPad) that dominates the mobile market and they can turn insane profits on.

posted on 04 Nov 2011, 14:10 2

15. The_Miz (Posts: 1496; Member since: 06 Apr 2011)

This is obvious. Apple sells more and makes more.

posted on 04 Nov 2011, 14:26 9

20. windowsRocks (Posts: 155; Member since: 28 Oct 2011)

This is ridiculous. Apple Steals more & sues more

posted on 04 Nov 2011, 14:43 3

25. Scuba_Steve (Posts: 79; Member since: 16 Oct 2011)

Yes, this is obvious. Good Job Miz. Something you can say that isn't complete bull. I give credit when it's due. Good Job apple, great marketing!

posted on 04 Nov 2011, 14:30

22. superguy (Posts: 293; Member since: 15 Jul 2011)

This just in. 84% of "facts" presented from "studies" are made up.

See, I can do it too. :p

posted on 04 Nov 2011, 16:00

34. Hallucinator (Posts: 387; Member since: 24 May 2010)

Well done

posted on 04 Nov 2011, 15:35 1

29. gallitoking (Posts: 4720; Member since: 17 May 2011)

great job Apple.. best selling product...... in all major carriers... hmmmm

posted on 04 Nov 2011, 18:43 1

49. remixfa (Posts: 14263; Member since: 19 Dec 2008)

and on the month it was launched.. AMAZING!! lol if its still the best seller in 6 months, then i would be surprised.

posted on 04 Nov 2011, 21:24

54. gallitoking (Posts: 4720; Member since: 17 May 2011)

like Android phones last more than a month as best sellers.... Bionic?...

posted on 04 Nov 2011, 21:42

56. donato (Posts: 22; Member since: 28 Nov 2010)

apple always sells more phones, when something is that good. others companys just cant compete. Look at there yearly sales, who sells the most profitable products and makes the most money o yea apple. Who controls almost 60 % of the market???? Definitely not an android phone.

posted on 05 Nov 2011, 13:45

66. remixfa (Posts: 14263; Member since: 19 Dec 2008)

60% of what market? that would BE ANDROID.. lol. Apple controls 20% or less of the world smartphone market. Android has almost 50% now.

posted on 04 Nov 2011, 16:17 1

37. ZEUS.the.thunder.god (unregistered)

iphone 5s comes with a new service "i greedy"
.. its gonna show you how you can screw anyone who is trying to innovate, doing better and how you can make this world a greedy place to live

posted on 04 Nov 2011, 16:18

38. donato (Posts: 22; Member since: 28 Nov 2010)

Basically excuses are like as**oles. Everybody has one and most of them stink. So everyone can put up whatever Excuse that will make them feel better it doesn't change the facts. Just re read the article a few more times apple leads the market is sales and profits. More people buy them more people like them and it is projected they will make ever more in years to come. If some one else would make a better product it would sell more, that's just plain old logic. So any can say whatever they can against apple but it's not going to change anything. Number one is number one. End of story.

posted on 04 Nov 2011, 18:37

47. itzmando (Posts: 115; Member since: 17 Oct 2011)

With everything going with Apple, they may be dominating the sales portion of the market, but they are profiting and expanding too quickly, they will become Nokia. Once you have reached your peak or profits, market share etc. the only way to continue is going back down by decisions made.

It will be quite hard for one company to stay a leader in an industry, there will always be something better that can and will surpass its leader competition. So do not rule out the Android OEMs as they are slowly taking profits, market share from Apple, and Apple IMHO is setting itself for the backlash its creating with the patent cases, people will hear about it through tech websites, possibly news and other outlets of the media.

Most studies that are sourced may not be reliable its been known that many of these poll websites only use small group for surveying; thus, not representing a population fairly no matter the facts, we need to see in more detail how they were conducted, by questions and people who gave surverys. Are they skewed to one side? so many factors, thats why I do not bother believing results

posted on 04 Nov 2011, 18:42 2

48. remixfa (Posts: 14263; Member since: 19 Dec 2008)

the market will dictate the price of the phone. When the market is tired of paying for apple's insane mark ups, the market will tell apple that by not paying the asking price. Apple will then respond by either reducing pricing.. or ignoring the market.. which it can afford to do, at least for a while. Eventually even all mighty apple will succumb to the market if pushed hard enough.. its just a matter of when.

posted on 04 Nov 2011, 21:29

55. gallitoking (Posts: 4720; Member since: 17 May 2011)

thats whay the market has the bionic at a discount and soon on the list will be the SGSII, and so many others... so just again I agree with you... thanks to that market... that the iphone sell good even on Ebay.... kudos to you

posted on 04 Nov 2011, 20:57

53. douglasman100 (Posts: 24; Member since: 27 Aug 2011)

i really doubt they will grow that much i pretty sure android will completely take over the industry...oh wait i forgot they already did 43% of smartphones are android and its only a matter of time until samsung over takes apple. and all you little apple fanboys shut up im not making fun of apple...we all know there successful and no one can deny that but im just saying what will more than likely happen

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