Klout is a service that analyzes your social media accounts to see how much influence you have on the social networks you belong to. Microsoft's partnership with Klout is designed to get those movers and shakers on the internet to get a free Windows Phone so that they can talk about it-preferably in a positive light. The guys with the highest Klout scores are the ones that everyone listens to online and whose opinions are respected by others. It really is a clever move by Microsoft and we can expect to see more manufacturers trying the same thing.
To see if you qualify to win a phone and the VIP pass, click on the source link.
source: Klout via Engadget