The app contains a library of movies that can be viewed in 3D on iOS and Android models with the help of a thin screen that is placed over the phone's display. The cost of the screen is expected to come in for under $20 and be available this fall.
Business Insider tried out the service and said, "We don't expect this to sweep the nation overnight. For one thing, it looks like the library of content will be fairly sparse to begin with. And the 3D effect isn't as compelling as it is on a larger screen using glasses. But we just tried it out, and it was real, live 3D right there on the phone. And that was awesome." Sounds like we have something to look forward to this fall.
source: BusinessInsider via RedmondPie