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31% of smartphone owners in the U.K., don't give a hoot about apps

31% of smartphone owners in the U.K., don't give a hoot about apps
According to a new report by accounting firm Deloitte, 31% of smartphone owners in the U.K., go through an entire month without installing any apps. That is a pretty huge increase from last year's numbers. In 2013, that figure was under 20%. That means that the number of U.K. based smartphone owners refraining from downloading apps on their handsets, has increased by 50% from 2013 to 2014.

Even more depressing for developers, those who do visit the app stores are downloading fewer games and apps. The average number of apps installed each month in the U.K., has declined from 2.32 to 1.82. Can things get any worse? You bet they can. A whopping 9 out of 10 U.K. smartphone owners do not spend money on apps, or on any other content. But some of the numbers are skewed because of the increasing number of smartphone owners in their 50's, who are less inclined to use their smartphone for much more than making and taking calls, and for sending and receiving text messages.

"The 'if in doubt download it' attitude to consumer apps is clearly on the decline. Developers and businesses building in-house app stores need to learn from the consumer downturn and ensure they focus on usability. If not, they will end up in the trash can with the rest of the app one hit wonders"- Phil Barnett, VP and general manager, Good Technology

Deloitte's Paul Lee, head of research for technology, media and telecommunications for the accounting firm, made quite an insightful comment. "It's pretty easy to create an app but it's very hard to get it downloaded," said Lee. Independent developers are concerned that it is just a small number of firms that are making the majority of the profits in the business. Despite this out of balance financial structure, in Europe 670,000 jobs will be created by the "app economy" this year, up 26% from 2013.

The future of the app industry is still quite positive in the region, according to research commissioned by Google. The study shows that by 2025, app development will be a £30 billion ($49.9 billion USD) industry in the U.K. The question is whether the majority of the profits will still be controlled by just a few developers. Hopefully by then, the business will have broadened out, with profits trickling down to smaller developers.

source: TheTelegraph via Textually.org

33 Comments
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posted on 19 Aug 2014, 14:40 4

1. ManusImperceptus (Posts: 402; Member since: 10 Jun 2014)


Considering the baked-in functionality of smartphones from the manufacturer, it's really no wonder; lots of people could buy a Lumia 1520, just download their bank app and they're set. Music, video, cloud access, navigation, email, facebook, podcasts, etc. They're all there from the moment you unpack the phone...!

posted on 19 Aug 2014, 17:30

18. sgodsell (Posts: 1245; Member since: 16 Mar 2013)


Too bad Windows Phone doesn't support the majority of Banks out there. Or my thermostat, my front door, or my car. But I am sure a lot of people don't do the things that I do with a smart phone.

posted on 19 Aug 2014, 18:10

24. darkknight (Posts: 17; Member since: 06 Apr 2012)


it is up to dev to produce such apps. The WP is the most capable to support alot of prog languages but some thing keeping the dev from producing apps to WP.

posted on 20 Aug 2014, 06:29

34. rantao333 (Posts: 237; Member since: 21 May 2013)


its no surprise that majority of the UK market are using android.

sales number say it all,

posted on 19 Aug 2014, 15:11 1

2. 13Elves (Posts: 92; Member since: 21 Feb 2014)


Well, Windows Phone is perfect for them, lol!

posted on 19 Aug 2014, 15:37 3

5. Liveitup (Posts: 1243; Member since: 07 Jan 2014)


WP has tons of apps. Apps are basically a none issue on WP, over 300,000 and counting.

posted on 19 Aug 2014, 15:59 3

9. hurrycanger (Posts: 1134; Member since: 01 Dec 2013)


I don't think it's a non issue. It's much better than before and it's still growing, but it can't compare to iOS or Android, yet. Since I've been an Android user, I've been used to having all those apps I've used and the features some of those apps offer on Android but not on WP.
Though for many people, it is more than enough. For all those 31%, I guess WP can be perfect. Same for Android and iOS anyway, so it's just gonna be user preference on the operating systems.

Saying Windows Phone has no apps is an exaggeration, but saying apps is a non issue on Windows Phone is an overestimation.

posted on 19 Aug 2014, 17:26 1

15. elitewolverine (Posts: 1610; Member since: 28 Oct 2013)


For me its a half and half. I would love the game selection though I find myself playing less 3d games on a phone and more simple games that a 521 could handle. Same thing on my note 3.

I wouldn't mind a bank app, but the android version is just a webwrapper anyhow so its not like the droid is zomg better. Plus the full desktop and mobile site work 100% and not a single thing my desktop can do that my phone cant for transactions, payments transfers etc.

So while we don't have a lack of apps, there is no denying the apps we do have are 'different' and not what many may expect. Though visiting a Verizon store today I had faith left as one sales person was listening to me inquire about the m8 (w8) and took 30mins just to chit chat and we did a little icon vs note 3 with 4 other people today.

posted on 19 Aug 2014, 17:56

20. hurrycanger (Posts: 1134; Member since: 01 Dec 2013)


"zomg", haha.
You're right, the mobile site works, and I've used that on my Android phones, too. I don't do stuff with my bank account a lot anyway.
And it's cool that the sales person there really took the time to listen about the M8 WP.

posted on 19 Aug 2014, 18:02 1

21. nokia12 (Posts: 324; Member since: 19 Nov 2013)


how many apps does windows phone have ?????

Itsssss overrrrrrrrrrr 9000 !!! !!! :P

posted on 19 Aug 2014, 18:06

23. hurrycanger (Posts: 1134; Member since: 01 Dec 2013)


Windows Phone app store can totally beat Freezaaaa!!!!

posted on 19 Aug 2014, 15:18

3. NateAdam8 (Posts: 203; Member since: 17 Feb 2012)


Application addicts love there Android and iPhone Smartphones application market place.

posted on 19 Aug 2014, 15:24

4. darkkjedii (Posts: 11447; Member since: 05 Feb 2011)


Hell, I can understand that. I have a few I use, and that's it.

posted on 19 Aug 2014, 15:44 1

6. bucky (Posts: 1440; Member since: 30 Sep 2009)


Not me. I have a huge amount of apps installed. Admittedly, half are kept to just have in case I need it like levelling app, flixter, games etc. but stuff like scanner pro, iWork suite, google drive/Dropbox, jango etc are used daily.

posted on 19 Aug 2014, 16:25

12. darkkjedii (Posts: 11447; Member since: 05 Feb 2011)


Ok, I underestimated. My few is 50 bucky.

posted on 19 Aug 2014, 17:27

16. elitewolverine (Posts: 1610; Member since: 28 Oct 2013)


I have over 90 on my wp and about 40 on my note 3 (due to usage not app problem).

I would mimic yours, using flixster, occasional game, my office lense for scanning documents, 1tb of onedrive, office daily.

posted on 19 Aug 2014, 15:50 1

8. rkoforever90 (Posts: 84; Member since: 03 Dec 2011)


im from u.k and ya i really dont care about apps other than the basic ones.

posted on 19 Aug 2014, 16:08 1

10. jmonteiro829 (Posts: 77; Member since: 13 Feb 2012)


100% do not care about the 31% that do not care. Perhaps these are people are coming from a feature phone and know nothing of the apps available that can enrich their experience.

posted on 19 Aug 2014, 17:22

14. XperiaFanZone (Posts: 1318; Member since: 21 Sep 2012)


These 100% are not Android fans.

posted on 19 Aug 2014, 17:32

19. elitewolverine (Posts: 1610; Member since: 28 Oct 2013)


Or it is most people that do not live 'in their phone' or have other tools that make using a phone useless for the task.

Games make up a huge factor for a majority that I know. Of the rest, they care if they can call, text, and be productive.

Game? Sure but then again, 360, xone, desktop and tablet all have that covered. Most don't have hours to spend on their phone playing talking tom or flappy bird for anything more than a few minutes. The rest are the younger group who has more time. This is not to say at 30-50 you don't have the time, but I have yet to meet others outside of the geek sphere that take gaming anything serious on their devices.

posted on 19 Aug 2014, 18:04

22. hurrycanger (Posts: 1134; Member since: 01 Dec 2013)


"360, xone, desktop and tablet all have that covered"

... if they actually spent bunch of money to buy those stuff and the games, of course.
On phones, games are usually simple, existing just for some short fun, and cheap. It's just two way different types of gaming. I just wanna say that. :P

(oh and tablets wouldn't be very necessary if a phone can already get those games anyway)

posted on 19 Aug 2014, 16:19

11. jaxson983 (Posts: 40; Member since: 11 Aug 2013)


It's been at nearly two years since I last installed an app. Most people don't use most of the apps they have installed.

posted on 20 Aug 2014, 01:25 1

33. parthoman (Posts: 80; Member since: 18 Aug 2014)


i just started using the note taking app called remember which came pre-installed on my Blackberry Q10. sometimes i sense we will use phones only for calling and texting purpose only and some urgent notes and reminders.

Other big feats are generally done through PC only.

posted on 19 Aug 2014, 17:28 2

17. HugoBarraCyanogenmod (Posts: 180; Member since: 06 Jul 2014)


People nowadays prefer big screen with cheaper price rather than apps, that's why XiaoMi Huawei and Lenovo can be so success because of that.

BlackBerry z3 should offer in Europe as it offers big screen @ EUR 200

posted on 19 Aug 2014, 18:44

25. theguy2345 (Posts: 119; Member since: 24 Jun 2014)


Yet here in the US, people are obsessed with getting the most useless apps in their respective stores. "hey look at this app! It is really cool! It has no real world implication, but it is AMAZING"

posted on 19 Aug 2014, 19:16 1

26. rodneyej1 (Posts: 3552; Member since: 06 Jul 2013)


I could care less about what others care about.. That's why I got my Lumia 1520, am very much happy with it, and regard it as the best smartphone experience possible... And, if some dumb a$$ doesn't like it the he can kiss my dumb a$$... IDGAF!!!!!

posted on 19 Aug 2014, 21:59

27. hurrycanger (Posts: 1134; Member since: 01 Dec 2013)


His dumb a$$ can kiss your dumb a$$... Muwahahaha.

posted on 19 Aug 2014, 22:37

28. 0xFFFF (Posts: 3078; Member since: 16 Apr 2014)


I think chavs think "appz" is some kind of sexually transmitted disease, so chavs with the smartphones don't go for the "appz".

The more worrying statistic is that 31% of smartphone owners in the UK are chavs.

posted on 19 Aug 2014, 22:51

29. FrenchTea (Posts: 12; Member since: 18 Aug 2014)


What are you talking about ? What are you saying/ trying to say ?

posted on 19 Aug 2014, 23:10

30. 0xFFFF (Posts: 3078; Member since: 16 Apr 2014)


Maybe you take a trip through the chunnel and find out just what is going on these days in the UK?

http://en.wikipedia.org/wiki/Chav

posted on 20 Aug 2014, 00:22

31. FrenchTea (Posts: 12; Member since: 18 Aug 2014)


I live in France, and I'm from France ; I know what a « chav » is.

But what you're saying has nothing to do with the article. It's just irrelevant.

posted on 20 Aug 2014, 01:22 1

32. parthoman (Posts: 80; Member since: 18 Aug 2014)


i also dont give a shoot about apps except a handfull important ones.

My blackberry has most of the functionality i want pre installed and ready to go.

I love wroking and being productive on the big screen of my Dell Laptop and Bamboo tablet for freelancing and idea creations.

Heavy windows user.

posted on 21 Aug 2014, 10:25

35. magnum44 (Posts: 75; Member since: 08 Aug 2014)


9 times out of 10 I end up uninstalling these so called applications within few seconds of installing them because I realise they are rubbish. It's not the people who are not smart enough to use these "applications", rather most of the applications themselves are not smart enough to be used.

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