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2013 WWDC keynote review: Apple gets mean (and desperate?)

0. phoneArena 10 Jun 2013, 21:24 posted on

Apple has had a long history of making backhand digs at Android, and showing plenty of numbers and statistics (of varying degrees of honesty) that show how Apple is the leader in the mobile ecosystem. The numbers have had to change with the rise of Android, but Apple had tended to still not mention Android by name, until today. At the WWDC keynote, Apple started with an attack on Android and didn't let up throughout the rest of the event...

This is a discussion for a news. To read the whole news, click here

posted on 10 Jun 2013, 21:28 19

1. paulyyd (Posts: 338; Member since: 08 Jan 2011)

Lol desperate? Right..

posted on 10 Jun 2013, 22:08 16

6. james004 (Posts: 486; Member since: 15 May 2013)

I still dont like iOs because its still limited to provide customization,
But this version of iOs actually looks pretty nice, even though its has elements from Google Now and Windows phones.

posted on 10 Jun 2013, 23:33 10

20. Droid_X_Doug (Posts: 5993; Member since: 22 Dec 2010)

Yup. When they are having to attack Android by name, they are showing their desperation. The ONLY reason they released iOS 7 today was they were losing sales to Android.

A similar circumstance occurred about 2 (maybe 3, it has been a while) years ago when they released the notification function. They were getting pilloried in the press about having some dumbass beep to tell the user they had received an email or text, when Android had a notification panel since what v. 2.0? It got to the point where even Steve realized that a proper notification was a make-or-break matter and Scott was told to build one into iOS.

I am not knocking iOS v. 7 - it really looks improved. But it isn't as if Apple re-imagined what a smartphone OS is supposed to be. Re-imagined what iOS is supposed to be, yes; but not all smartphones.

posted on 11 Jun 2013, 21:32 1

56. sprockkets (Posts: 1611; Member since: 16 Jan 2012)

Android had that feature since *day 1*.

posted on 10 Jun 2013, 23:41 11

21. Whateverman (Posts: 3262; Member since: 17 May 2009)

They sound pretty desperate to me. This whole day was supposed to be about Apple, right? So why are they taking shots at Android?

posted on 11 Jun 2013, 00:24 8

24. protozeloz (Posts: 5396; Member since: 16 Sep 2010)

And not just any shots... Those where direct bullets and it seems they are running out of ammo

posted on 11 Jun 2013, 00:50 9

27. anywherehome (Posts: 971; Member since: 13 Dec 2011)

because almost every new feature since iOS4 has been Android rip-off

posted on 10 Jun 2013, 21:28 13

2. ihatesmartphone (unregistered)

What can I say about ios7...
With a little tweak here and there, and combine with a looks and feels from wp8 and android..
Of course, Apple gets desperate!!

posted on 11 Jun 2013, 00:51 3

28. anywherehome (Posts: 971; Member since: 13 Dec 2011)

dont forget that the colours are great for kids (plenty of yellow icons) like the features are (no default app selection, no free copy)

so now a great device for kids and McCain :)

posted on 10 Jun 2013, 21:34 3

3. biophone (Posts: 1956; Member since: 15 Jun 2011)

I would really like a bump in battery for the iphone while maintaning its slim form factor. This has been a big challenge for current phones,tablets, and computers. Any advance in this department compared to what we are at now is appreciated.

posted on 10 Jun 2013, 21:43 10

4. mas11 (Posts: 1034; Member since: 30 Mar 2012)

I'm just waiting for Google's response to iOS 7, this article and the update pretty much sums how Apple stole from them:http://www.droid-life.com/2013/06/10/that-moment-when-ios7-became-android/

posted on 10 Jun 2013, 22:29 3

11. SleepingOz (unregistered)

I was right, their "true" multitasking is the same old crap with just a redesigned webos-like ui.

posted on 10 Jun 2013, 21:53 5

5. alltechinside (Posts: 248; Member since: 21 Apr 2013)

Great article! I didn't really dive into those meaning of the words at the video, but wow, Apple was bashing android so much. Shows how much Apple is getting desperate. Don't be surprised to see more later this fall :D

Anyways, that was a great article! Love to see more work from you :D

posted on 10 Jun 2013, 23:15

17. ncarlosmiguel (Posts: 206; Member since: 14 May 2013)

And some people here at PA says that Michael is a "die hard Apple fan".

posted on 11 Jun 2013, 11:06

42. Reluctant_Human (Posts: 886; Member since: 28 Jun 2012)

People are always quick to judge other people based on how they want to see them which is really sad.

posted on 11 Jun 2013, 15:59 2

53. roldefol (Posts: 4242; Member since: 28 Jan 2011)

Which is utterly ridiculous. He joined right in with the comments sections during the GNex launch because he wanted the phone as much as we did! When it comes to his op-ed pieces, I think he's the best and most impartial on this site.

posted on 10 Jun 2013, 22:16 3

7. eman99 (Posts: 365; Member since: 03 Aug 2010)

Step up to the plate and struck out that's what I saw

posted on 10 Jun 2013, 22:17 1

8. E.N. (Posts: 2610; Member since: 25 Jan 2009)

I'll have to watch the keynote, but from what you wrote this all seems pretty normal. I don't really get the line that they've crossed and what makes Samsung's onslaught of anti-iPhone ads okay and Microsoft's Surface vs iPad ad acceptable. Conferences like these are pretty common for sh*t talking and many times competitors often put up images of the competition and explain why theirs are better. I could be completely wrong, but I personally think it stems from the fact that you personally disagree with Apple's statements and were maybe somewhat offended and not necessarily that they crossed any line. As an Android user, you usually don't find yourself the butt end of some of these jokes which you say is funny/fun but others may feel extremely biased, inaccurate or even offensive. Now you found yourself on the receiving end. If Google was talking about Apple's limited operating system that doesn't do a good job of reaching everyone's needs (essentially the exact opposite of Apple's statement today), I doubt it would be a point of contention.

And I don't think Apple was referring to individual companies like Samsung. I think instead they were basically treating Google and LG, Samsung, HTC, etc as a whole and therefore its messy and all over the place with no clear direction, something which many Android users themselves have stated and one of the reasons why many, myself included, prefer the pure unadulterated Android. In terms of confusion vs choice, I also 100% agree with this statement. Its common for people to say that Apple forces its users to use 4inch devices, but Android manufacturers force you to use much larger phones if you want the best features, specs/hardware, etc. People love their S3s and S4s but many say that they feel that its pretty big. Are they going to run and buy the S4 mini? Yeah right, its clear that the mini is an inferior device.

As for talking about low end devices and low end users, I don't see why developers would care about that. Developers follow the money and usage and that's exactly what Apple highlighted. Developers already are significantly biased towards iOS and so it was actually extremely important that Apple not focus too much on APIs and instead address many of the issues and concerns of the consumers.

And the "F-word" is still looming around

posted on 10 Jun 2013, 22:22 4

9. alltechinside (Posts: 248; Member since: 21 Apr 2013)

The ones you referenced comes from commercials. Everyone pretty much bashes each other on commercials. This is about Keynote. From what I've seen, only Apple bashes competitors on their keynote with these pathetic remarks.

posted on 10 Jun 2013, 23:55 1

22. E.N. (Posts: 2610; Member since: 25 Jan 2009)

That is false. I haven't watched the last Google I/O, but they have made jabs at Apple before, to which the audience would laugh. I can't remember any concrete example from my head, but companies don't hesitate to compare their phones to the competition and often during their events they bring up images on the big screen directly comparing their devices to the competition and sometimes making fun, whether its battery life, screen sizes, speed, etc

Every single person constantly compares iOS and Android and many people thought that iOS 7 was important for Apple to reaffirm its presence as a competitor against Android. Why not begin by stating their philosophy when it comes to hardware/OS and why they personally think they are better than the competition? Seems like a natural thing to do. They needed to come with guns ready and I think they did that.

LIke I said earlier, if Google was talking about Apple's limited operating system and how it doesn't do a good job of reaching everyone's needs, which they've done before, would it be considered mean and desperate? No

This was not suppose to be nice, and many of you thought this was live or die. They needed to flip iOS over and show us that they are not going to go down without a fight. I definitely like what I'm seeing and only hope they keep this same fighting spirit throughout all their OS/hardware upgrades. Today was more about the consumers, not the developers

posted on 11 Jun 2013, 00:29

25. protozeloz (Posts: 5396; Member since: 16 Sep 2010)

Actually I have seen most android and iOS keynotes and this was by far the most bashing keynote I've seen on the camp

Google bashed iOS back on 2.2 when it added new features to android witch will evolve how Google play works and the introduction of flash and their new engine with the word "on the internet people use flash" but the new keynotes are moving far from bashing apple directly... Now on the contrary many keynote moments of the current iOS was really direct attacking android

posted on 10 Jun 2013, 22:23 2

10. -box- (Posts: 3991; Member since: 04 Jan 2012)

Great article, as usual, Michael.

You have my sympathy: my wife also prefers to be a mac user but is gradually coming around as the reality of buying and maintaining her own electronics became the reality instead of using her parents' devices she grew up with (and the fact I tend to buy the electronics and refuse to buy anything with an apple logo on it).

I read on another site that there was another look/feel to ios7 during development but it was ballyhooed as being TOO Windows Phone-like it was scrapped, and apparently went in this Windows Vista + Android setup instead.

posted on 10 Jun 2013, 22:31 1

12. nothingmuch (Posts: 194; Member since: 03 May 2013)

First apple patents NFC, then they get swiftkey, now quick control panel... its a set up to take total control after they patent all that what makes android and wp8 stand apart from each other! Whats next, iphone gets LWP and file explorer.

posted on 10 Jun 2013, 22:42 2

13. rallyguy (Posts: 620; Member since: 13 Mar 2012)

Good article.

posted on 10 Jun 2013, 22:51 4

14. MichaelHeller (Posts: 2703; Member since: 26 May 2011)

Amusing to see the stark contrast between the comments here and those on my last article. And yet, I'm sure there are those out there who think we here at PA have the bias and not our readership...

posted on 10 Jun 2013, 23:23 1

19. alltechinside (Posts: 248; Member since: 21 Apr 2013)

Ya, I read your article about "iOS 7 kneejerk review" and you haven't really said anything wrong.(or at least in my opinion). If people think copying ideas from others is bad, then fine, But Apple catching up to the competition is perfectly fine because it will only encourage google to innovate.

posted on 11 Jun 2013, 03:47

33. quakan (Posts: 1373; Member since: 02 Mar 2011)

Hey Michael,

Why did PA do away with the thumb down option? Was there some strong reasoning behind it?

posted on 11 Jun 2013, 09:21 1

39. MichaelHeller (Posts: 2703; Member since: 26 May 2011)

I haven't asked, but I assume it's because it was being abused. Some people would go through and thumbs down everything on the page.

posted on 11 Jun 2013, 10:42

41. BREvenson (Posts: 240; Member since: 17 May 2012)

Sounds logical. Plenty of haters/fanboys on both sides go nuts with the thumbs down. On top of that, there are plenty of people who get a vast majority of the thumbs down around here. I don't have to mention names, of course...

posted on 11 Jun 2013, 13:21

47. Stuntman (Posts: 836; Member since: 01 Aug 2011)

I think some people post just to try to get as many thumbs down as possible. I am glad they did away with the thumbs down. We'll have to give it a few weeks at least to see what effect it has on the quality of the posts here.

posted on 11 Jun 2013, 14:21

50. roldefol (Posts: 4242; Member since: 28 Jan 2011)

So far I think it was the right move. You can still identify good comments by the thumbs up, and we're not drowning in fanboy red.

posted on 11 Jun 2013, 15:40

52. buccob (Posts: 2564; Member since: 19 Jun 2012)

I think the thumbs down was useful but, there were many people feeding on that red little icon, and trolling just to get the majority of down-votes...

I think this have had a good effect since I am seeing less trolling in the comment area

posted on 11 Jun 2013, 11:15

43. ihatesmartphone (unregistered)

I can understand what you are trying to say...
But bias is still bias.!!

posted on 11 Jun 2013, 13:29

48. Stuntman (Posts: 836; Member since: 01 Aug 2011)

I think everyone has some type of bias, and I mean that in the nicest way. I'd rather writers express their opinion including any bias they have instead of trying to hide it. I want to understand where people are coming from when they write a piece. I want to know what people who are partial to one product over another have to say about that product and competing products. As long as the articles and comments are well written and well thought out, I like to know what people have to say whom I may disagree with.

posted on 10 Jun 2013, 22:52 3

15. nothingmuch (Posts: 194; Member since: 03 May 2013)

As for the article, I think its funny that a tech giant has to belittle other tech companies to try to regain customer confidence that apple ISN'T following other platform UI and that apple is still a innovative product... it reminds me of a kid who says "my toys are better than yours"! funny and immature.

posted on 10 Jun 2013, 22:58 1

16. nothingmuch (Posts: 194; Member since: 03 May 2013)

AND a off the wall question, is anyone else missing the down thumb on reply? Or is my screen broken!! Lol

posted on 11 Jun 2013, 00:04 4

23. E.N. (Posts: 2610; Member since: 25 Jan 2009)

I like the fact that it's gone. Now if someone disagrees with me, they are forced to tell me why and not just thumb down for the hell of it.

posted on 11 Jun 2013, 09:21

40. MichaelHeller (Posts: 2703; Member since: 26 May 2011)


posted on 10 Jun 2013, 23:22 3

18. Sniggly (Posts: 7305; Member since: 05 Dec 2009)

Typical for Apple, honestly. I'm not particularly impressed with iOS's new features or new looks. Great that they finally tried to change SOMETHING, but it's not nearly enough to move a loyal user off Android or any other OS.

Funny thing: the Beats guy came into my store today, and he happened to have an iPhone. I made an offhanded remark about that vs. Android, and he launched a litany about what he loved about the iPhone. Like, seriously, a manifesto. He talked so hard and so fast I didn't get a word in edgewise. It almost seemed like he was desperate to keep me from rebutting any of his points. The conversation only ended when a customer came into the department.

Looking back, I feel like I've mellowed out a lot. I used to be so frothingly anti Apple in my discussions I couldn't stand the thought of someone using their products. Now, if someone genuinely likes an iPhone or any iProduct, I live and let live, though I will still enthusiastically discuss the topic of their wrongdoings if the context is right.

posted on 11 Jun 2013, 16:16

55. maxican16 (Posts: 364; Member since: 29 Sep 2011)

I'm happy my iOS friends will be getting these new to them features.. it will only push Google and others to be on the limit (leading edge IMO) of how a mobile operating system should function.

But yikes, those gradients!! REALLY unattractive. Way too cartoonish and inconsistent IMO. Other than that, some good stuff. It'll be interesting to see how that swipe-right-to-go-back pans out.. I'd much rather have the tabbed browsing afforded by android with its left/right swipe gestures, and an independent back button.

posted on 11 Jun 2013, 00:38 1

26. rusticguy (Posts: 2828; Member since: 11 Aug 2012)

Desperate or Frustrated? To me it looks like they are frustrated at shrinking stock prices, shrinking market share. When you start attacking competition more than talking about your own stuff it is a sign of "FRUSTRATION"

posted on 11 Jun 2013, 01:11 1

29. dan86 (Posts: 298; Member since: 17 Mar 2012)

Where is the file transfer over bluetooth and mass storage option? If its not there iOS 7 is a fail.

posted on 11 Jun 2013, 01:39

30. Edmund (Posts: 656; Member since: 13 Jul 2012)

Hmm... I read the paragraph and not once did I think of google, Microsoft, Blackberry, or the tooth ferry. My interpretation was more akin to the perfectionist who continually strives to deliver an outcome that he or she is proud to put their name on.

posted on 11 Jun 2013, 01:56

31. Edmund (Posts: 656; Member since: 13 Jul 2012)

Conclusion - android fanboys are increasingly becoming more paranoid and narcissistic.

posted on 11 Jun 2013, 06:23

36. RebelwithoutaClue (Posts: 2890; Member since: 05 Apr 2013)

Or you are just blind as a bat

posted on 11 Jun 2013, 02:20 5

32. deadstroke (Posts: 113; Member since: 22 Jan 2013)

it still apple suck big time lol

posted on 11 Jun 2013, 04:09

34. androidrocks (Posts: 61; Member since: 14 Apr 2012)

I think this is what they really meant...

"If android is busy making everything, how can apple perfect anything? We start to confuse iphone with ipad mini, ipod touch with iphone. Stealing something requires focus. The first thing we steal is: what do people use the most?. Then, we begin to search around for phones that match our intention. It takes time. There are thousands of phones for every feature. We copy, we steal, we sue over every thing we touch. Only then do we sign our work. Copied by Apple in California."

posted on 11 Jun 2013, 06:19

35. masterpogi6 (Posts: 11; Member since: 04 Jun 2013)

I still love apple and always a big fan of this great company :D :D

posted on 11 Jun 2013, 06:31

37. Kclaklass (Posts: 1; Member since: 11 Jun 2013)

apple has a different philosophy from other phone companies...with other companies like samsung their philosophy is quantity (more features, more size options...more more) while with apple its quality (features that work perfectly, seamlessly) for this reason apple takes more time coming out with features than the competition...and personally i prefer the quality philosophy (i want my phone to work as perfectly as i saw it work in the tv commercial)

In my opinion the majority of apple's problems has nothing to do with samsung or wp, and has nothing to do with the iphone, and has nothing to do with the iphones lack of features or options or customizations...The majority of apple's problem is the fact that a lot of people just hate apple (for suing other companies for copying...etc) its difficult to allow yourself to like something when you hate the person that made it...it will be interesting to see how people would react to the iphone if apple didnt sue wrongfully or greedily against the spirit of legit honest competition

posted on 11 Jun 2013, 07:25

38. mottykels (Posts: 383; Member since: 15 May 2013)

Actually now by experiencing android via gs4, if there is an existing iphone with 5 inches or 5.5" i would rather choose ios than android :)

posted on 11 Jun 2013, 11:50

44. selena1000 (Posts: 84; Member since: 14 Mar 2013)

i dont know why there is so much hatred against apple over here??iphone is the most selling phone in the market,it won customer satisfactory award 9 times,its the most used smartphone,600 million iOS devices have been sold(unlike so many android phone, thats just iphone ipad and ipod).none have never owned or even used an iphone and just keep lying that "I had a iphone before i bought galaxy s3 and i m so happy with it".the truth is you you dont have an iphone maybe coz you cant afford it.i also used to criticize apple when i had an s2 but then i decided to buy iphone 5 and guess what??i have never been so happier.
just use an iphone for a week and then criticize as much as you want

posted on 11 Jun 2013, 12:09

45. gallitoking (Posts: 4718; Member since: 17 May 2011)

This is great move by Apple.. take the best of Windows and Android and the beautifulness of iOS and is now the best OS out there..

posted on 11 Jun 2013, 12:49

46. maxican16 (Posts: 364; Member since: 29 Sep 2011)

So it IS ok when people use others ideas then? I can never keep up with you trolls.

posted on 11 Jun 2013, 14:24

51. roldefol (Posts: 4242; Member since: 28 Jan 2011)

gallito is a perfectly respectable commenter now. I never see him trolling Android articles anymore. I won't name names, but we've got a few certified trolls around here, one behind each major brand.

posted on 11 Jun 2013, 16:09

54. maxican16 (Posts: 364; Member since: 29 Sep 2011)

Well then, my apologies. It's been awhile since I've been here. I hope it's true, as I remember him being one of the worst, and constantly crying about how everyone copies Apple, or how they wouldn't be around if it weren't for them.

posted on 11 Jun 2013, 13:34

49. Stuntman (Posts: 836; Member since: 01 Aug 2011)

If Apple is taking jabs at Google and Android manufacturers, I see that as a great compliment to them. For quite a while, Apple has been on everyone's cross hairs as the company to beat. Getting cross hairs on you, especially from Apple confirms that you are a force to be wreckoned with. I wouldn't go as far as to say Apple is desperate. I would say that in the past few years, Apple has taken notice and have had to do some reacting to the competition. I think this is great for everyone if it forces Apple to up their game.

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